3 in 15 - Connected TV
May 26, 2022•17 min
Listen to this episode in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more
Episode description
This week we’re joined by WARC’s Cathy Taylor, US Commissioning Editor for WARC Strategy, and editor of the recent WARC guide on connected TV. Cathy explores the reasons why we should be paying attention to CTV, the role of first party data and cookies, and what the future of CTV might look like.
Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
For the best experience, listen in Metacast app for iOS or Android