The Voice In My HED - podcast cover

The Voice In My HED

KNOPP Studios•the-voice-in-my-hed.captivate.fm
Business
Marketing
Advertising, copywriting, branding and marketing - it's all fair game with the Creative Services Director from KNOPP Studios, Neil Hedley. Every week, Neil takes forty years of experience as an award-winning writer, producer and voice artist and offers takes and tips that ensure you'll learn something new that will help you move your business forward, or at least get you thinking about things in a new way.
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Episodes

Iterating VS Quitterating

It used to be that the only thing you needed to claim "professional" status was to collect a paycheck. Now, I think it's something more.

Apr 04, 2022•8 min•Season 1Ep. 11

Zen and the Art of Ambulance Chasing

Knowing who your intended audience is - and thinking of them as an actual person - not only helps you avoid creating things that don't interest them; it also prevents you from insulting them. Or worse. To see the photo Neil talks about in this week's episode, click here . Or find it by following us on Twitter: https://twitter.com/KNOPPStudios

Mar 28, 2022•10 min•Season 1Ep. 10

The One Thing That's Killing Your Writing

A media giant told my friend to let them know anytime she published new content, so the media giant could amplify it. As you'd expect, my friend immediately stopped writing. Wait, what?

Feb 14, 2022•11 min•Season 1Ep. 5

Norm MacDonald, Marketing Genius

In the two or three hundred shows I did with my old friend Norm MacDonald, there was one bit that marketers would do well to pay attention to.

Feb 07, 2022•11 min•Season 1Ep. 4

How To Get "Natural Sound"

Audio producers have long been obsessed with how to recreate naturally-occuring sounds in a studio environment. Technology has made it easier than ever... to be lazy.

Jan 31, 2022•13 min•Season 1Ep. 3

The Uncomfortable Truth About Podcast Advertising

We'll probably catch considerable heat for this. But somebody's got to say it. Why do you really think host-read ads supposedly work better than traditional "commercials"? The truth might hurt some. But here it comes.

Jan 31, 2022•14 min•Season 1Ep. 2

The Awesomeness Of Hyperbole

Hyperbole is literally the worst thing in the entire history of the Universe. (SPOILER ALERT: It isn't, really. But don't tell that to some advertisers.)

Jan 31, 2022•9 min•Season 1Ep. 1
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