In this episode, Augie Johnston and Grant Ball discuss the differences between personality-based and faceless YouTube channels. They explore definitions, examples, pros and cons, monetization potential, and the rise of faceless channels. The conversation also touches on the skepticism surrounding claims of success in faceless channels and offers advice for new creators on choosing the right channel type for their content. Takeaways Faceless channels do not rely on a host's personality. Personali...
Jun 09, 2025•27 min•Ep. 202
In this episode, Augie Johnston and Grant Ball discuss the differences between trending and evergreen videos on YouTube, exploring their respective impacts on channel growth and audience engagement. They emphasize the importance of understanding these video types to create a balanced content strategy that leverages both immediate trends and long-lasting evergreen content. The conversation also covers practical strategies for new channels, the pros and cons of each video type, and the significanc...
May 26, 2025•28 min•Ep. 201
In this episode, Augie Johnston and Grant Ball discuss the importance of quantity in content creation, particularly in the context of social media and YouTube. They explore the balance between quality and quantity, the role of social media algorithms, and innovative strategies for content ideation. The conversation also touches on the rise of content clippers and the implications of incentive-based payment structures for creators. Ultimately, they emphasize the need for creators to adapt their s...
May 12, 2025•29 min•Ep. 200
In this conversation, Augie Johnston and Grant discuss the emotional challenges creators face when their videos don't receive the expected views. They explore the relationship between effort and video quality, emphasizing that more effort doesn't always lead to better content. The duo also delves into the motivations behind content creation, whether it be fame, impact, or financial gain, and the importance of authenticity in presentation. They provide insights on when to pivot content strategies...
May 05, 2025•23 min•Ep. 199
In this episode, Augie Johnston and Grant discuss their personal experiences with taking breaks from YouTube and the strategies they are implementing to make successful comebacks. They delve into the reasons behind burnout, the importance of having a plan for returning, and the significance of creating engaging content that resonates with their audience. The conversation also touches on the impact of the YouTube algorithm on creators who take long breaks and offers insights on how to re-engage a...
Apr 21, 2025•36 min•Ep. 198
In this episode, Augie Johnston and Grant discuss the strategy of uploading daily for 30 days as a way to boost YouTube subscriber counts and improve content creation skills. They explore different content styles suitable for daily uploads, the benefits of increased video production, and share success stories from creators like Jade Dharmovangsa and Ryan Trahan. The conversation also covers practical advice for creators considering this challenge, including the importance of consistency, finding...
Apr 07, 2025•22 min•Ep. 197
In this conversation, Augie Johnston and Grant discuss the importance of consistent upload schedules on YouTube, exploring the pressures creators face, the benefits of regular uploads, and the impact of deadlines on creativity and burnout. They delve into algorithm insights, the significance of timing, and the balance between productivity and mental health in content creation. The discussion culminates in practical advice for creators on managing their upload schedules and maintaining a healthy ...
Mar 31, 2025•23 min•Ep. 196
In this episode of the Video Creator Show, Augie Johnston and Grant Ball explore the nature of creativity, debunking the myth that it is an innate trait. They discuss how creativity can be cultivated through various strategies and habits, emphasizing the importance of inspiration and originality in content creation. The conversation also addresses common creative blocks faced by creators and offers practical advice on overcoming them. The hosts highlight the significance of daily habits and self...
Mar 24, 2025•28 min•Ep. 195
In this episode, Augie Johnston and Grant discuss the psychology behind creating viral YouTube videos. They explore the importance of hooks, engaging content, and the payoff at the end of a video. The conversation emphasizes the role of curiosity, social proof, and emotional connection in keeping viewers engaged and encouraging them to share content. The hosts also highlight the significance of storytelling in video creation, suggesting that creators focus on crafting compelling narratives rathe...
Mar 10, 2025•29 min•Ep. 194
In this episode, Augie Johnston and Grant Ball discuss the concept of evergreen content on YouTube, explaining its significance and how it differs from trending content. They explore various types of evergreen content, including educational, timeless topics, and entertaining videos. The conversation also covers strategies for creating effective evergreen content, emphasizing the importance of quality and consistency. Finally, they provide actionable tips for aspiring creators looking to leverage...
Mar 03, 2025•19 min•Ep. 193
In this episode, Augie Johnston and Grant discuss the intricacies of daily uploading on YouTube, exploring its benefits, challenges, and strategies for success. They emphasize the importance of quality content, the types of videos that work best for daily uploads, and the need for streamlining processes to make daily uploads feasible. The conversation also touches on the significance of thumbnails, creative content ideas, and real-life success stories of creators who have thrived through daily u...
Feb 17, 2025•18 min•Ep. 192
In this conversation, Augie Johnston and Grant discuss the launch of Mr. Beast's new game show, Beast Games, on Amazon Prime. They explore the intense format of the show, its implications for content creators, and the potential for YouTubers to transition to streaming platforms. The discussion also touches on Mr. Beast's philanthropic efforts amidst controversies, the idea of reality shows for YouTubers, and the mixed reception of Beast Games from audiences and critics alike. Takeaways Mr. Beast...
Feb 10, 2025•27 min•Ep. 191
In this episode, Grant and Augie discuss DeepSeek AI, China's advanced AI model that rivals American counterparts. They explore its implications for YouTube content creation, the efficiency of AI, and the potential for AI to enhance or replace human creativity. The conversation delves into the future of AI-generated content, the importance of authenticity in video creation, and the evolving landscape of digital media. Takeaways DeepSeek AI is a highly efficient alternative to American AI models....
Feb 03, 2025•27 min•Ep. 190
In this conversation, Augie Johnston and Grant discuss Mr. Beast's potential acquisition of TikTok, exploring the implications for creators, the platform's future, and the evolving role of content creators as tech entrepreneurs. They delve into the valuation of TikTok, the responsibilities of social media ownership, and the potential changes in TikTok's structure and revenue model under Mr. Beast's leadership. Takeaways Mr. Beast's interest in TikTok reflects a broader trend of creators becoming...
Jan 27, 2025•22 min•Ep. 189
In this conversation, Augie Johnston and Grant discuss the unique nature of YouTube as a platform, differentiating it from traditional social media. They explore the importance of evergreen content, the role of YouTube as a search engine, and the monetization strategies that make it a powerful tool for creators. The discussion emphasizes the need for quality content and building a connection with the audience, ultimately encouraging listeners to start their own YouTube channels. Takeaways YouTub...
Jan 20, 2025•23 min•Ep. 188
Summary This conversation explores the return of David Dobrik to YouTube after a hiatus filled with controversies. The hosts discuss his rise to fame, the controversies that led to his departure, and the implications of his return. They analyze his content style, the impact of his actions on his friends and collaborators, and the broader lessons for content creators in navigating fame and responsibility. Takeaways David Dobrik's return to YouTube is met with mixed feelings. His past controversie...
Jan 14, 2025•23 min•Ep. 187
In this episode, Augie Johnston and Grant Ball discuss the critical importance of consistency for YouTube creators. They explore various strategies to maintain a consistent upload schedule, including planning ahead, batch filming, and setting realistic goals. The conversation also addresses common challenges creators face, such as mental blocks and time management, while emphasizing the need for accountability and a repeatable process. The episode concludes with advice on finding inspiration and...
Dec 23, 2024•23 min•Ep. 186
In this episode, Augie Johnston and Grant discuss the recent controversies surrounding major YouTube creators like MrBeast and Logan Paul. They explore the fairness of the backlash these creators face, the changing landscape of monetization on the platform, and the increasing standards that creators must meet. The conversation also highlights the opportunities for smaller creators in this evolving environment and offers strategies for navigating controversy successfully. Takeaways YouTube is bec...
Dec 09, 2024•22 min•Ep. 185
In this conversation, Augie Johnston and Grant discuss the current state and future of short form content, exploring its addictive nature, the creator's perspective, monetization differences compared to long form content, viewer fatigue, and strategies for content creators. They conclude that while short form content has its place, it may be overhyped and not as effective for building a dedicated audience or generating significant revenue. Takeaways Short form content is perceived as dying and o...
Dec 02, 2024•23 min•Ep. 184
This conversation explores the changing landscape of fame in the digital age, particularly focusing on the rise of YouTube celebrities and the impact of social media on audience relationships. The speakers discuss the differences between traditional celebrity culture and the new influencer model, emphasizing the control and connection influencers have with their audiences. They also address the dangers of parasocial relationships, the ethics of influencer marketing, and provide advice for aspiri...
Nov 25, 2024•23 min•Ep. 183
In this conversation, Augie Johnston and Grant discuss the contrasting YouTube advice from MrBeast and Casey Neistat. They explore MrBeast's focus on consistency and improvement through volume, while Neistat emphasizes passion and authenticity in content creation. Grant shares his personal journey on YouTube, highlighting the importance of a holistic approach to video creation. The discussion also touches on the balance between creative and business mindsets in finding one's niche and the necess...
Nov 18, 2024•18 min•Ep. 182
In this conversation, Augie Johnston and Grant discuss Logan Paul's advice on handling criticism as a video creator. They explore the importance of having thick skin, the necessity of taking risks in content creation, and the balance between staying true to oneself while also considering audience feedback. The discussion emphasizes the mental resilience required to thrive in the competitive world of YouTube and the significance of being unbothered by criticism. Takeaways Having thick skin is ess...
Nov 11, 2024•19 min•Ep. 181
In this conversation, Augie Johnston and Grant discuss the future of YouTube, focusing on the impact of AI on content creation, the evolution of monetization strategies, and the implications of augmented reality for creators. They explore how human creators can differentiate themselves in an AI-dominated landscape, the potential changes in monetization as YouTube becomes more TV-centric, and the challenges and opportunities presented by emerging technologies like AR. The discussion emphasizes th...
Oct 28, 2024•16 min•Ep. 180
In this conversation, Augie Johnston and Grant discuss the evolving role of AI in content creation, particularly on platforms like YouTube. They explore the capabilities of AI in generating scripts, voiceovers, and even avatars, while also addressing the ethical implications and potential future scenarios where AI could dominate content creation. The discussion highlights the balance between AI's efficiency and the irreplaceable human touch in storytelling and creativity, ultimately pondering th...
Oct 21, 2024•27 min•Ep. 179
In this conversation, Augie Johnston and Grant explore the phenomenon of exposed videos on YouTube, discussing why they attract viewers, the strategies creators can use to leverage them, and the ethical considerations involved. They delve into the psychological aspects that make these videos appealing, the role of the YouTube algorithm in promoting them, and the potential risks and consequences for creators who engage in this type of content. The discussion emphasizes the importance of maintaini...
Oct 14, 2024•20 min•Ep. 178
In this episode, Augie Johnston and Grant discuss the implications of deleting underperforming videos on YouTube channels. They explore whether such actions can positively or negatively affect channel growth and reputation. Through various examples, including successful channels like MrBeast, they analyze the importance of maintaining a library of content and the potential benefits of optimizing existing videos instead of deleting them. The conversation emphasizes the subjective nature of video ...
Oct 07, 2024•20 min•Ep. 177
In this episode, Augie Johnston and Grant delve into the recent allegations against Mr. Beast, exploring the credibility of claims made by former employees and the impact of these allegations on Mr. Beast's reputation and subscriber count. They discuss the consequences of spreading false information and the ongoing lawsuit related to Mr. Beast's new Amazon show, highlighting the complexities of public perception in the digital age. Takeaways Mr. Beast faces serious allegations that may not be tr...
Sep 30, 2024•25 min•Ep. 176
The conversation discusses insights and facts about the YouTube algorithm straight from the team lead of growth and discovery. It highlights the shift in understanding that the algorithm activates when a viewer logs in, not when a video is published. The algorithm's goal is to find the best videos for each individual viewer based on their history, preferences, and behavior. The conversation also explores the techniques the algorithm uses to find videos for viewers, including subscription and vie...
Sep 23, 2024•28 min•Ep. 175
In this conversation, Augie Johnston and Grant discuss the controversy surrounding MrBeast and the allegations made by the YouTube channel Dogpack404. They cover topics such as faked videos, unsafe work environments, and the questionable character of James Warren, the secret CEO of MrBeast Productions. They also discuss the misconduct of LaCoya Hill, a producer at MrBeast Productions, and the misogynistic work culture within the company. They explore the need for change at MrBeast headquarters a...
Sep 16, 2024•26 min•Ep. 174
In this conversation, Augie Johnston and Grant discuss easy ways for beginners to get started on YouTube and create content consistently. They cover topics such as staying in your zone of genius, repurposing content, creating reaction videos, and embracing minimal editing. They also discuss the importance of documenting your journey and building in public. The conversation emphasizes the importance of authenticity, storytelling, and the process of creation. The main takeaway is to focus on takin...
Sep 09, 2024•28 min•Ep. 173
