Launch Lessons, Capabilities & How To Build An Excellent Commercial Function | Cathy Collis

"You have to sprinkle in people who are complete disruptors, I think with the mix of experienced folks and those contrarian thinkers, you can come up with some really interesting and innovative marketing ideas."When discussing crucial capabilities for Biopharma companies, Catherine Collis, CCO at Vibrant Gastro, explains how people are the foundational piece to the puzzle.  In our latest episode of the Chief Commercial Officer series with Joe Knight, Cathy gave her insights on launch lessons and latest trends in commercialisation strategy from both big Pharma and small Biotech.