013: DAZZLE Magazine | Rankin Morgan
Apr 17, 2018•1 hr 14 min
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Episode description
Today, we spread love to the St. Lucian family as Kevin is joined by guest host Salene Griffith and our featured guest - Rankin Morgan, widely known as the award-winning founder and publisher of DAZZLE Magazine.
The Dazzle Magazine is a free bi-monthly publication that features young professionals and entrepreneurs. The magazine aims to inspire and empower St.Lucian and Caribbean youth.
The magazine caters to a demographic that ranges between ages 18 – 50 with an island-wide reach of 36,000 and a digital reach of 57,080 St. Lucians and has franchised out to neighbouring islands St. Vincent and Barbados.
In this episode, we discuss Rankin's exciting entrepreneurship journey including:
Life in London
The origin story behind Dazzle Magazine
Branding vs. Naming
Getting buy-in from the masses
Paper vs. Digital
The content creation and publication process
Rankin's other ventures, and
The St. Lucian Government & Entrepreneurship.
Links:
Dazzle Magazine St. Lucia
Dazzle Magazine Barbados
Dazzle Magazine's YouTube channel
Dazzle Magazine on Facebook
Dazzle Magazine on Instagram
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