So often we think about growth only in terms of getting more customers because we see it as a path to generating more revenue. But what about generating more revenue by focusing on a smaller pool of prospective clients, and providing them with more valuable service. Or here’s a novel idea… provide more value to your existing clients.
The old adage of a bird in a hand is better than two in a bush is the Spread Love FM approach to connectivity. Not only is this approach more efficient to execute, it actually builds a more sustainable economic community, where people make deeper connections and value is spread out throughout the community organically. Because your focus moves away from monopolizing the market, the need for more practitioners to satisfy the level of service this deep connective model requires.
The Spread Love Freedom Market is a platform built on nurturing this exchange between you and your existing and prospective client base. Be it through the exchange of information through podcasts, seminars or community engagement, our goal is to make deeper organic connections that bring more value to you and your neighbors.
How does this translate to widening the wealth gap? There is a reason why the government intervenes when a company creates a monopoly. Yet too often the intervention is reactive instead of proactive. So while the government acts to make sure the Amazon’s and Microsofts of the world don’t become too big, it does little to shift the narrative that results in business models that are incentivized to monopolize resources.
How do we shift the centuries-long seemingly ingrained narrative? We need to amplify sustainable models that highlight deeper instead of wider models of growth. The achilles heel in a monopolistic model (which is every venture backed model) is shallow connectivity. The more time it spends bringing you value, the less time it has to keep pace with shareholder expectations. With a value first model, no intangible value is wasted and a greater need for entrepreneurs willing to invest in making these deeper connections creates a more sustainable model. Increasing the per capita income.
As promising as this model sounds, it seems abstract and hypothetical. My mission is to create real world models and next steps to implement these deeper models. How can I compel you to invest in this model as opposed to a high growth at all costs model?
Step One - Find your passion.Step Two - Share your passionStep Three - exploit all the value in your passion with a bird in the had strategy.These three things will not only increase your revenue, but it will give more space for more neighbors to participate in this value model as you will have far less time to get the two birds in a bush. You won’t need too, you will be too busy generating more revenue from your bird in hand.