What happens when customer service becomes more important than the product? This episode explores how Zappos transformed online shopping, won over Jeff Bezos, and set a new standard for businesses everywhere.
In this episode of the "Uppskill Digital Marketing Podcast," we dive into the game-changing concept of "Don’t Make Me Think" from Steve Krug’s renowned book on web usability. Why do some websites just feel easy to use while others leave you frustrated? It all comes down to intuitive design and minimizing user effort. Through relatable stories and real-life examples, we explore how simplifying your website can boost engagement, conversions, and overall user satisfaction. If you're a business owne...
Let's learn 4 step process to build a product which build habits for users and becomes an integral part of their life
Feeling like life’s throwing more at you than you can handle? You’re not alone—great personalities like Steve Jobs, Thomas Edison, and Barack Obama all faced their fair share of chaos. But what set them apart was their ability to focus on what they could control: their mindset, their routines, and their resilience. We’ll break down the habits and strategies of these extraordinary people to help you apply them to your own journey. From building productivity and staying fit to keeping a positive a...
Marketers use social norms to promote their products, a social norm is an unwritten rules we all follow. If you go a few years back and try to remember an ad by IDEA which says 'Walk When Talk', this ad was a massive success and it uses the psychology of social norms. In this podcast, we explore how it works, and see some case studies and an experiment by Robert Cialdini.
Have you ever wondered why you sometimes end up choosing things that seem like a good deal only because they're next to something more expensive? Today, we're diving into the fascinating world of relativity in decision-making. I'll take you through some eye-opening examples and real-world stories that reveal how our choices are often influenced by the context in which they're presented. From restaurant menus to subscription plans, you’ll see how these hidden forces shape our decisions. So, join ...
Why do we go crazy over free samples, free shipping, or buy-one-get-one-free deals? In this episode of "UppSkill Podcast" we uncover the hidden psychology behind our obsession with getting things for free. Discover how the powerful allure of zero cost can lead us to make choices that aren't always in our best interest. We’ll dive into fascinating experiments and real-life scenarios that reveal the surprising ways free offers can influence our decisions. Whether you’re trying to shop smarter or l...
In this episode of "Uppskill Podcast," we delve into the fascinating world of price anchoring—a psychological phenomenon that shapes our perceptions and decisions in surprising ways. Join us as we explore how initial price points, or anchors, influence everything from everyday purchases to major financial decisions. We'll uncover real-world examples, from chocolate experiments to real estate pricing, and provide practical tips for marketers. Whether you're looking to make smarter choices or craf...
Join us on this captivating episode of "UppSkill Podcast" as we delve into the iconic Pepsi Challenge and unravel the hidden power of brand expectations. Discover how this simple yet revolutionary experiment revealed surprising truths about consumer behavior and the influence of branding on our preferences. Learn how our preconceived notions can shape our taste and decision-making processes. Whether you’re a marketing enthusiast or just curious about the workings of the human mind, this episode ...
Ever wondered why we often gravitate towards things that others are already buzzing about? This magnetic pull is the work of social proof, a psychological phenomenon that significantly influences our decisions. Imagine you're strolling down a busy street, deciding where to dine. One restaurant is bustling with happy diners, while another is eerily quiet. Instinctively, you're drawn to the lively spot. That's social proof in action! in today's podcast we will learn how marketers are using social ...
Scarcity marketing capitalizes on human psychology by creating a sense of urgency and exclusivity. It's evident in strategies like limited-time offers and low stock warnings, which make products appear more desirable. This approach is often seen in ecommerce, with tactics like Amazon's "Deal of the Day" or exclusive launch offers for mobile phones. It plays on the fear of missing out (FOMO) and the thrill of competition, persuading consumers to buy quickly or risk losing out. I hope this podcast...
We as digital marketer deals of a lot of things, especially some myths which haunt us as these myths comes from clients. Next time any client tells you any of the myths present in the podcast, you can answer beautifully.
ek marketer bahut si alag alag skills ko le ke banta hai, usko apni marketing ko behtar karne ke liye ye saari skills use karni hoti hai. aaj is podcast me hum janenge ki ek marketer ko kaun kaun si 5 skills aur bahtar bana sakti hai.
Nike ke tagline ko sabne suna hai 'Just do it' par is tagline ke piche ki soch kya thi? Is tagline ne 18% market share se 43% market share pe la ke khada kar diya Nike ko US me. aaj jante hai is case study ko
doston aksar hum apne failures ko ek bure nazariye se dekhte hai par sachai ye hai ki agar wo na ho toh na learning curve hoga aur na hi jeet ka maza. Aap sochiye ki bachpan me aap kitni baar fail hue honge jab chalna shuru kiya tha, kya wo bachha failure ke dar se aghe effort karna band kar deta hai ya fir fail ho ho ke hi chalna seekhta hai. Bade ho ke ye attitude me badlav kyun? bas isi baat ko hamne apne is podcast ke zariye aapke saath share kiya hai...
Aap logon me bahuton ke liye Funding ek exiting topic bhi hai aur complicated bhi, kab apke startup ko fund ki zarrorat hai? Kaise fund raise karen? Kinse raise karen? Legal kya kya problem aa sakte hai? aise dheeron sawal apke dimaag me ghumnte honge, isliye hamne Sujit Jha Bhaiya ko bulaya jo ki Co-founder hai Legal Salah ke jo ki ek leading Legal Compliances company hai India ki aur saath hi ye Co-founder hai okAcquired ki jo ek firm hai jiska kaam startup founder ko investor se milana aur st...
kya kabhi aisa hua hai ki aap Instagram me post daal rahe hai par usko reach nahi milni band ho gayi ho? Ya fir apka post feeds me nahi aa raha hai apke followers ke? Then shayad aap ka account shadowban ho gaya hai. Aaiye samajhte hai ki ye kya hota hai, kyun hota hai aur isko kaise apni profile se hataya jaye is podcast ke zariye
Hi folks, A lot of you wonder how Arbab Usmani have a lot of time on his hand. He teaches people, manages marketing for almost half a dozen companies, plays video game, read books, watch movies and hang around family. The secret is not magic but a very well-optimised time without any procrastination, he has the same amount of time as you but he is much more effective in it by building processes and delegating work. In this podcast, he explained how he does it, hopefully, this podcast with a live...
Expired domain ek aisi domain hoti hai jo kisi time me active thi aur baad me uske owner ne use renew nahi kiya, par us domain pe SEO pe kai mahino ya fir saaloon kaam ho chuka hai toh uska ek bahut bada value aapko milta hai jaldi rank karne ko. Par ye expired domain ki duniya utni seedhi nahi hai agar zara se pair fisla toh aap apne paison pe jaise aag laga rahe honge, isiliye aaj ke podcast me Praneet aapko aisa karne se rokne jaa rahe hai by sharing the right way to choose expired domain. To...
Doston kisi bhi startup ko shuru karne se pahle hum uspe pilot project run karte hai, ye sort of ek testing hota hai jo kam keemat pe hamen market ki validation de deta hai aur saath hi hamare product ya service ki kamiyon ko bharne me madad bhi karta hai. Theek isi tarah se marketers hamesha koi na koi pilot projects chalate rahte hai apne campaign ko le ke, usse ye test karte hai ki kya kya cheezein kaam kar sakti hai aur kaise unko behtar banaya jaye. Aaj ke podcast me examples ke saath bilku...
Doston hamesha se ek fast website business ke liye achhi mani gayi hai aur kai sare insights hai jo is baat ko prove karte hai ki jitni achhi website ki speed hogi utna achha wo user ke liye hogi. Isi wajah se hum apne developers ko website ki speed optimize karne ke liye kahte hai aur developer alag alag technique use kar ke speed achhi kar bhi dete hai. Par blogging world me hum khud hi developer hote hai jo Wordpress jaise CMS ko use karke coding kiye bagair achhi website bana lete hai par pr...
Hi folks, A business depends upon sales and sales is not easy, you need to understand the requirement of your customers and then provide a solution which involves your product or service, but only knowing about the user is not all, even after you provide every solution there are some roadblocks you need to overcome, these roadblocks are known as Sales Objection. In today's podcast which is Deeksha's first podcast as well, we are going to explore these areas and will educate you on types of sales...
We often hear content is important but question is ki ye kyun important hai, content ke through aap kya kya achieve kar sakte ho aur marketing me isko target karna kyun zaruri hai. aappke inhi sab sawaloon ka jawab is podcast me hai
doston waise toh hum log roz hi sunte hai ki Digital marketing bahut hi fast changing industry hai aur baat sahi bhi hai, cheezein raaton raat badal bhi jaati hai par fir bhi kuch aise basics hai jo change nahi hote aur aghe hone ki sambhavna bhi kam hi hai, jiske bal pe ye Industry tiki hui hai aur aaj ke podcast me uske baare me hi baat karenge hum ki aisi 5 cheezein jo kabhi purani nahi ho sakti hai Digital Marketing me. toh der kis baat ki, apne headphone lagaiye aur sunna shuru kar dijiye...
doston bahut baar aisa hota hai ki hum jab bhi kisi cheez ki marketing karte hai toh hum bahut maternalistic ho jate hai aur logo ki problem ko sahi se nahi samajhte, jiske solution ke liye wo apka product ya service use karenge. Ye podcast many usi though process ki challenge karne ke liye banaya hai taki apko ek naya nazaria de sakun jo bahut hi zyada effective hai aur is nazariye se chal ke logon ko convince karna bhi asaan hai. wo nazaria hai ki aap logon se aise communicate karen ki aap unk...
aap apne ek traditional business chala rahe hai jo theek thak chal raha hai par at the same time aap ke customer internet ka prayog kar rahe hai aur aap ke competitor uska fayada utha rahe hai. Aap ko ye lagta hai ki aap ke business ko bhi digital space me jaana chahaiye par at the same time ye area aap ke liye naya hai so is baat ka dar lagta hai ki kahin koi bewkoof na bana de ya fir kahin koi aisi galti na ho jaye jahan aapki energy aur paisa dono lage par output kuch na aaye. toh aap is podc...
aap apna career marketing me shuru karna chaha rahe ho ya fir apne business me usko use karna chaha rahe ho ? Main aap ko bata dun ki marketing jo upar se dikhti hai usse kahin zyada dharti ke andar bhi faili hui hai, yahi wajah hai ki apko apni khud ki bhi zameen mazboot karne ki zaroorat hai. Par usko karne ke liye apko kuch cheezein samajhni padegi aur isi wajah se maine ye podcast banaya hai jo new marketers ko ek direction dega ki kis disha me sochna hai aur aghe badhna hai. Hope this will ...
Sense of completion is a psychological trick a lot of brand uses to make you feel your brain like something is missing in your day-to-day life. be a toothpaste, shaving cream, e-commerce site's well-crafted thank you page, lead generation form completion popup etc. let's learn about it in a very simple language
Sometimes people ask me that I do a lot of things in my life, do I have 48 hours in a day? The answer is no, I stay productive throughout the day and I use some of the tactical and mental tricks to do so. In this podcast, I am going to tell you about my 8-step formula to become super productive in life. Hopefully, this podcast will help you to become productive too.
Doston aap apna startup shuru karna cahahte ho par samajh me nahi aata ki kahan se shuru karen, is fundamental problem ko solve karne ke liye hi humne ye podcast banaya hai. Jahan step by step process me apko hum ye batayenge ki step by step kaise startup ko khada kiya jaaye so that aap iske around aur research karen aur sahi se apni startup journey puri karen.
