HubSpot Update: URL Personalisation Token Support in Email

Alright. Buckle up because we're taking a deep dive into something pretty cool from HubSpot this week. Mhmm. Yeah. Personalized URLs and emails.

Okay. I'm intrigued.

So I was checking out this new product update, and let me tell you. Mhmm. If you are using HubSpot

Yeah.

This is gonna be a game changer.

Surreal. What's got you so excited about it?

Well, it's how they're taking personalization to a whole new level.

Okay. I'm all ears.

It's not just about, like, you know, dropping in someone's name anymore. Right.

Right.

This is, like, micro targeting within your email list, creating a really unique experience for every single contact.

And that's huge. Right? Because the more personalized you can make an email feel Totally. The more likely someone is to actually engage with it.

Exactly.

Yeah.

And that's what we all want. Right? Yeah. More engagement, better conversion rates, you know, that stronger connection with our audience.

Absolutely. And what I find really smart about this update is how it plays into HubSpot CRM. You know, if you're already using it to store unique data, about your contacts, like lead scores or interests or whatever it might be Mhmm. This feature lets you really leverage that information Yeah. In a powerful way.

This has got my wheels turning. I bet we could, like, dramatically increase our webinar sign ups. You know? Instead of just a generic register here

button Yeah.

It could say, like, reserve your spot name and link directly to a prefilled form with their information.

Oh, I like that. Or let's say you're hosting an event

Okay.

And you're using those custom properties in HubSpot to track which sessions people are most interested in.

Right. Right.

You could use this feature to personalize the call to action in your email. Yeah. So it links them directly to the sign up page for their preferred session.

Oh, that's slick.

Right. No more digging around.

So walk me through the actual setup here. Is it complicated?

Not at all. It's surprisingly straightforward.

Really?

Yeah. Basically, you're just adding a, what do you call, a personalization token to your button or your image link. So you just drag and drop the element into your email. Right? You choose the token that matches the data you wanna use, whether that's their first name, company name, you name it, and boom, HostBot handles the rest.

It's like mail merge on steroids.

Pretty much, but way more powerful.

You know, it reminds me of I think it was our last big campaign.

Yeah.

We had so many people emailing us afterward asking for specific resources.

Right. Right.

We could have totally used this feature. Imagine clicking a link in an email Yeah. And it takes you to a page that's curated with content tailored just for you. Based on what you're interested in or, you know, where you are in the sales funnel. It's like

It's next level personalization.

Totally. Okay. So I did notice something interesting in the update.

Oh, yeah. What's that?

It said that certain tokens, like, for, deals, tickets, quotes, that kind of stuff Uh-huh. Those are only available for automated emails.

Right. Right. Which I

don't know. It seemed a little strange to me at first.

It's a good catch. And it probably has to do with how those specific tokens work within HubSpot.

Mhmm.

Think about it. Those tokens are pulling data from live deals or support interactions, things that are constantly updating in the system.

That makes sense.

So it stands to reason that they'd be limited to automated sequences where HubSpot can just, like, dynamically insert the latest information in real time.

That makes a lot of sense.

Right.

Yeah. So if you're listening to this Yeah. And you haven't already set up automated email sequences in your HubSpot account

It's time.

It's time to get on that.

Get on that.

Seriously, this is like your sign.

Big time.

Okay. So I wanna hear from you. If you're listening to this right now, how could you use personalized URLs to, like, really level up your marketing game? What kind of data do you have just sitting there in your HubSpot CRM that you could leverage to create a more impactful experience for your audience? I mean, the possibilities here are kind of endless.

I think it's gonna be really interesting to see what people come up with.

I know. And that's all the time we have for this deep dive.

This was a good one.

Don't forget, if you have a topic you'd like us to explore, just shoot us a message. We love hearing from you.

Absolutely. Until next

time. Talk to you later.