HubSpot Update: Mobile Chat SDK

Alright, everyone. Get ready because today, we're really diving deep into something super interesting. Mhmm. It's all about how to make your mobile app customers really happy.

Yeah.

And that's customer support. Right?

Yeah.

And today, we're talking about something brand new from HubSpot, something they're rolling out.

Yeah. They just dropped it.

That could be a real game changer

Yeah.

For anyone out there who has a business and an app that goes with it.

For sure. That's So especially, I think, businesses that have, like, a heavy emphasis on, like, customer success customer support. Yeah. Like, if you are a SaaS company, this is definitely something to perk your ears up to.

Totally. Totally. So they're calling this the mobile chat SDK. Uh-huh. What what is that? Break it down.

So SDK stands for software development kit.

Okay.

And basically

A lot people are like, what does that even mean?

Yeah. Like, what is that? Yeah. Basically, it's like HubSpot gives you, the developer, a way to, like, integrate all of the HubSpot features into your existing app.

Gotcha. So, like, building blocks, basically. Yeah.

Exactly. So they give you all the building blocks to make HubSpot work within your app.

And so, previously, what have companies been having to do?

Yeah. So, I mean, we've all been in an app. Yeah. Then we've needed some help. Right? Yeah. And you click help, and then all of a sudden, you are Exactly. Like, on a web page somewhere.

Taken out of the app.

Or you're, like, emailing somebody.

In a browser window. Yeah.

Right. Yeah. You're like, how do I even get back to where I was?

It's so worse.

This makes it so that everything can be contained just within the app.

Seamless. I like it. Yeah. Okay.

Super seamless. Much better for the customer experience, I think.

For sure. Yeah. Okay. So it's not just like a chat box, though?

No. It's way more than a chat box.

Tell me more.

Yeah. So, like, with this SDK Yeah. You can build in things like knowledge bases.

Mhmm.

So you can you know, if you ask question, it'll pop up with, like, maybe an article that will help you.

Right.

You have bots that'll help you. Like, it's

All powered by the HubSpot stuff that you already have set up. Exactly. Well, that's really cool.

So you don't have to, like, reinvent the wheel. You can use all of the HubSpot stuff that you already have

Okay.

And manage it all from HubSpot, which is really nice.

Okay. So you don't have to, like, learn a whole new system or anything.

Exactly.

Got it. Yeah. So that's really slick because, you know, I'm thinking about being from, like, the user side of things. Mhmm. I'm on an app. I'm trying to do something. I get stuck. Like, boom. Right there. It either answers my question for me automatically or, like, pulls up something that's relevant.

Or, like, routes you to the proper support person

Right.

Who's available.

Yeah. Super cool.

Instead of just, like, giving me a number to call or something.

Yeah. And like you were saying, it can it can, like, pull information about you as well, which is super cool.

That's huge. Yeah. What what kind of information are we talking here?

Yeah. So let's say you've contacted this company before.

They can have it all right there in front of them, like all your previous support tickets Oh, yeah. What kind of phone you're using, what version of the app you're on.

Okay. So you

don't have to, like, go through all that rigmarole of, like, explaining everything exactly.

Much smoother. Yeah.

It's more efficient for everyone involved.

Yeah. For sure.

Yeah.

It's interesting how often we don't think about, like, how much time is wasted Totally. Just by, like, those simple things. Oh, yeah. Okay. Cool.

It's huge.

So this sounds amazing. This sounds great.

Mhmm.

Every company should have this. What's the catch?

Yeah. So the biggest thing right now is that this is specifically for native iOS and Android apps.

Okay.

So if you are a company who built their app Mhmm. Using, like, React Native or Flutter

What does that mean?

So, basically, those are just different ways to build your mobile app. Okay. It's not it's not compatible with those yet.

So if if you've built on that platform, you're kinda out of luck for the moment.

Yeah. I would imagine they're probably working on it.

Okay.

But as of right now, it's iOS and Android only.

Oh, got it.

Native apps. Yeah.

That makes sense. That makes sense.

Yeah.

Now one cool thing that I saw that they're doing is, they've launched this dedicated Slack channel

Yes.

Just for the mobile chat SDK, which seems smart. Right?

That's really smart. Yeah.

Because this is a developer tool. Mhmm. You're gonna wanna have a place where you can, you know, troubleshoot and Sure. Chat with other people who are

using it. Yeah. It's gonna be, like, a really valuable resource, I would imagine Yeah. For people who are using this to be able to go in and and, you know, chat with other people who are doing the same thing, maybe having similar problems. They figured it out, or HubSpot can give them tips.

Absolutely.

Stuff. So that's a really good idea.

I like that because it also gives a really

Yeah.

Easy way to give feedback Totally. To HubSpot on the tool.

Yeah. And I I've always felt like HubSpot has been really good about listening to their developers

Yeah. For sure.

And actually making changes

Mhmm.

Based on that feedback. So

Okay. I like it.

Yeah. I think it's it's gonna be interesting to see where this goes and how it evolves.

It really seems like HubSpot is trying to be at the forefront of this whole, like, mobile customer support

I think so, for sure.

Revolution because it feels like it's gonna be less and less about websites

Yeah.

In the future.

Interesting. Yeah.

But, I mean, what's your take on

that? Yeah. I I think we're already there. Like, if you look at how much time people spend on their phones

Totally.

Versus on a desktop, like, I feel like for a lot of people, their phone is their primary

Totally agree.

Way to access the Internet. Yeah.

Yeah.

So this just makes sense.

For sure. For sure.

Yeah.

Okay. So we've gone from SDK, what's that, to, like, this could completely change how we interact with the apps.

Yeah. And, like, how we view customer support.

Yes.

Like, I I feel like this is really gonna change the game there because it's no longer gonna be acceptable to have, like, crappy support.

It's true.

You know, especially in the mobile app.

Yeah. Right.

Because this is this is gonna be the standard, I think.

And it's interesting you say that because, like, right now, I almost feel like Yeah. If I can get decent support on an app You're

like, oh, wow. This is amazing.

I'm like, oh, wow. Five stars. Right. But it sounds like what you're saying is that, like, going forward

Yeah. The expectation is gonna be The expectation will be there.

This is just, like, table stakes. Yeah. This is

is just, like, table stakes.

Yeah. This is just how it is. Exactly. Interesting. Very cool. It's a future. Yeah. I like it.

Well, there you have

it. The mobile chat

SDK, HubSpot's newest tool. Check it out.

Could be a game changer. We'll see what happens. Thanks for listening, everybody.

Yeah. Thanks for having me.

And we'll catch you next time.