HubSpot Update: Marketing Events Data Now Available in Custom Report Builder

Alright, everybody. Buckle up because we are diving head first into some seriously exciting HubSpot news.

Yeah. If you're as obsessed with data and events as we are

Which, let's be real, you probably are if you're here.

Then this update is gonna be music to your ears.

It's true. HubSpot basically dropped a knowledge bomb on us October 14th. And, honestly

I'm still kinda reeling.

Me too. We're talking about a whole new world of event analysis here, folks.

Yeah. Seriously, remember all those times you've been digging through HubSpot, trying to piece together, like

Oh, tell me about it. Trying to get a clear picture of how your events were actually performing was like

It was like trying to make a 5 course meal with only a hotdog and a bag of chips. Okay. That's the bare minimum.

The bare minimum.

But you couldn't really do anything with it.

You couldn't get those gourmet insights

Exactly.

That you needed to really understand what was working and what wasn't.

And that's what's so game changing about this update.

It's like HubSpot finally said, you know what? You deserve all the ingredients.

All of them.

They went to the marketing data grocery store and just filled up the cart.

And I'm talking the fancy grocery store, not the discount one.

We're talking organic, free range data insights here, people.

Alright. I'll stop with the food analogies, but you get the idea. We've got access now.

So let's break it down. What kind of data deliciousness are we talking about?

Okay. So first off, all the basics are covered. Event name, dates, was it canceled, when did it finish, all that good stuff right there in the custom report builder.

That's huge. No more jumping through hoops just to see if an event actually happened on time.

Exactly. But here's where it gets even better. We're even getting those behind the scenes details now, like application IDs. Mhmm. Now, I know that might sound a little technical, but trust me, if you've got a tech team working on integrations, this is huge for them. Troubleshooting just got a whole lot easier.

It's like having that secret backstage pass. Suddenly, you can see how everything is connected.

Precisely. And that's not even the best part. This is where things get really juicy, marketing event participation.

Okay. Yes. Tell us everything.

Alright. So imagine being able to see not just WHO registered for your event Right. But how long they actually stuck around.

No way. We can see individual attendance duration now.

You got it. We can see who bailed after 5 minutes

Shoot. And

who was glued to their screen for the entire hour. We can pinpoint the exact moment someone's participation status changed.

So we can tell if people are dropping off during a specific part of the event. That's invaluable.

Exactly. And this is pure gold for optimizing your content. Figure out what's grabbing people and what's making them tune out.

This is taking audience engagement to a whole

new level. And I can't forget

one little nuance with all this. Little nuance with all this.

That event finished field, it's not automatic. See the API controls it. So just a heads up. For past events, using the end date is gonna be more reliable for now.

Good to know. But, honestly, that feels like a tiny detail compared to everything else we've got.

It really is. And speaking of big picture stuff, we can't forget about the marketing event analytics side of things.

Oh, right. We've got that whole other dimension to explore.

This is where you get that bird's eye view of all your events. Think registrations, cancellations, attendance, all neatly plotted against specific dates. It's like having this dynamic dashboard for your event performance all within HubSpot.

Okay. So we've clearly established that this update has gifted us with an absolute treasure trove of data.

A treasure trove.

But data for data's sake is only so helpful. Right.

We gotta make it work for us.

Exactly. So let's talk strategy. How can marketers actually use this to improve their events, their campaigns, and, ultimately, their results?

I'm so glad you asked that because this is where we move beyond just numbers and start getting those actionable insights.

Hit me with it. Okay.

Say you're running a series of webinars.

We'll have a good webinar.

With this update, you can see exactly which sessions had the highest attendance duration, you know, which ones people were so captivated by they couldn't tear themselves away.

But we're not just assuming what people like. We know for sure.

Exactly. That tells you what topics, what formats really resonate with your audience, and that means you can tailor your future content for maximum impact.

And that, my friends, is how you optimize your content for better engagement, better leads, and, ultimately, better results.

You get it. And because we can finally connect this treasure trove of registration data to actual sales outcomes all within HubSpot. Huge. We can finally measure event ROI with laser like precision. Imagine being able to see which events aren't just generating buzz, but actually translating into deals.

No more guessing games.

No more. And let's not forget about the power of segmentation here. Now we can create these hyper targeted follow-up campaigns based on actual event behavior.

Right. So we can nurture those leads with laser focused messaging based on their specific interests and actions.

Boom. Personalized marketing on another level.

Okay. So I have to ask, how complicated is it to actually build these reports? Because this all sounds amazing, but I'm picturing, like, spreadsheets upon spreadsheets.

I promise it's not as daunting as it might sound. Think of it like this. You choose whether you're diving into individual event participations or taking that broader look with the event analytics.

Okay.

From there, you layer in the data. You've got your marketing events, your contacts, and any other HubSpot goodies you want to bring into the mix. Just a pro tip though. Stick with one primary data source to avoid any conflicts. So either marketing event participations or marketing event analytics is your main ingredient.

Got it. One main ingredient for a clean data recipe.

You got it. Now if you want the step by step, HubSpot has a great knowledge base article that walks you through it.

Perfect. We'll make sure to link that in the show notes for everyone.

Awesome. And here's the best part, they're making it even easier soon. HubSpot's hinted that we're getting pre built marketing event reports added to the marketing analytics suite, like a whole library of ready made reports just waiting for us.

Okay. HubSpot, you are spoiling us.

It's a game changer, for sure. They're giving us the tools to really understand our events and our audience on a deeper level.

So there you have it. HubSpot's new event reporting tools, a complete game changer for anyone who loves data driven marketing.

It's data's time to shine.

The real question is, what incredible insights are you gonna uncover with this newfound power?

Get in there and get analyzing.

Till next time.

See you.