HubSpot Update: Estimated Email Size in Marketing Email Editor

Ever get that feeling? You know, like, you poured your heart and soul into crafting the perfect marketing email. Yeah. But it's like it vanishes into the void. Nobody's clicking. Nobody's converting. It's like you're shouting into a black hole.

It's the worst. You check those open rates and got crickets.

Right. Well, get this. Today's deep dive is all about a surprising culprit that might be sabotaging your emails, size.

Size. I know. Right?

You wouldn't think it would be such a big deal in the digital world, but we're diving deep into HubSpot's latest update. And trust me, after this, you'll understand why email size is a huge e deal in the fight against, get this, client clipping.

Okay. You've piqued my interest. Client clipping sounds a little intense.

It kinda is. But before we get ahead of ourselves, let's bring in the expert who can really break this down for us.

Happy to be here. You know, it never ceases to amaze me how often we marketers get so caught up in the creative side of email campaigns Mhmm. Crafting compelling copywriting, designing eye catching visuals that we completely overlook the technical nitty gritty.

And that's where email size comes in.

Exactly. It's kinda like this. Imagine you've got this beautifully written, handcrafted letter. Right? You've sealed it with a kiss. Well, maybe not literally. But you get the point.

Okay. I can picture it.

Now, you try to stuff this masterpiece into a tiny little mailbox that's already overflowing. What happens?

It doesn't fit.

Exactly. And that's essentially what happens with email clipping. Email inboxes, just like physical mailboxes, have limits. These limits are set by email providers. Mhmm. You know, the big guys like Gmail, Yahoo, Outlook. When an email exceeds that size limit, bam, it gets clipped.

Clipped. So what does that actually look like for the person receiving the email?

So imagine this. You open your inbox and you see an email, but it's cut off. There's a little link that says view entire message.

Oh, yeah. I've seen those before. Honestly, I rarely click them.

Right. And you're not alone. Most people won't bother clicking that link. It's an extra step. And who has time for extra steps in their day? Yeah. Especially when it comes to email. Our inboxes are already overflowing.

Totally. So if your email gets clipped

It's like setting a delicious 3 course meal in front of someone and then putting a giant curtain up right before the main course. Wait. What? All your hard work, your key message, your beautifully designed call to action, maybe even your brand story, it's all hidden behind that view entire message curtain. Poof. Gone.

So frustrating.

Tell me about it. And it gets even worse. A lot of email providers, they use size as a factor in their spam filters. So if you've got a hefty email packed with images and fancy code, it's more likely to trigger those spam filters.

So not only might your email get clipped, it might not even reach the inbox in the first place.

You got it. It's like those email providers are the bouncers at a club, and they're using size to decide who gets in.

And nobody wants to be stuck outside in the cold.

Exactly. But, hey, the good news is that there are tools that can help us marketers play the game smarter.

Yeah. Tell me more about that. Like, HubSpot's new estimated email size feature. Right?

Bingo. That's the one. It's like having a heads up display right there in your email editor. So before you even hit send, you can see exactly how big your email is and whether you need to make some adjustments.

That's amazing. It's like having a little guardian angel looking over your shoulder saying, hey. Maybe swap out that massive image for something a bit more lightweight.

Right. Or, hey. Maybe clean up your code a bit. Nobody likes bloated code.

So it's not just about avoiding the spam folder. It's about the entire user experience. A huge email takes longer to load, especially on mobile devices. And let's face it, people are impatient.

Absolutely. We're living in a scroll and go world. If it doesn't load instantly, people are moving on.

So we've got to find that sweet spot between delivering, engaging, visually appealing emails, and keeping things lean and mean. Right.

And that's where things get really interesting because now we've got a factor in personalization. We all know that personalized content performs incredibly well.

But personalized content often means adding more content, which means a bigger email.

You hit the nail on the head. It's a delicate balancing act for sure.

Okay. So how do we balance personalization with keeping our emails streamlined and deliverable?

Well, thankfully, HubSpot has our backs here too. They've got another great feature called preview as a contact.

Okay. I've heard of this one, but honestly haven't really explored it. What's the deal with that?

So this feature lets you preview your email as a specific contact. It takes all their data, their past purchases, their preferences, everything you're using to personalize, and shows you what their version of the email will look like.

Oh, that's pretty cool. So I can see how adding in a personalized product recommendation for 1 person might not make a huge but if I'm including, like, an entire personalized shopping cart or something.

Exactly. That preview as a contact feature lets you see exactly how those personalization elements impact the overall size of your email. It's like trying on an outfit before you buy it, but for emails.

Love that analogy. I don't know about you, but I've definitely had some online shopping fails where the outfit that looked amazing on the model looked, well, not so amazing on me.

We've all been there. But with this feature, you can make sure your email outfit fits just right for every single subscriber.

This has been so eye opening. Who knew that size mattered so much in the digital world?

Right. It's not just about what you say in your emails, but also how big you say it.

Now here's something I want everyone listening to think about. Be honest with yourself. How often do you actually open those view entire message emails? Probably not that often. Right?

Yeah. No. I don't.

So keep that in mind as you optimize your email marketing strategies. Your audience is just like you. They're busy and bombarded with information. Make it easy for them to consume your message by keeping things concise, visually appealing, and, of of course

The right size.

You got it.