HubSpot Update: Associate Campaigns to Forms in the new Forms tool

Ever get that feeling. Yeah. Like, you're putting together this awesome marketing campaign. Right? You've got all the pieces. Yeah. Social media's humming. Emails are going out. Landing pages are perfectly crafted.

Mhmm.

But then, how do you know it's actually working?

It's like throwing spaghetti at the wall, hoping something sticks. It's a classic marketing problem.

Right. You see the leads coming in, but where are they coming from? Which part of the campaign is really resonating?

And without that knowledge, how can you optimize? How can you know where to double down or what to tweak?

Exactly. You're left kinda just dot guessing. But and get this. There's a new tool out there that's basically like a detective for your campaigns. Right. We're talking about directly linking those precious form submissions right back to the campaign that brought them in.

Okay. I'm intrigued. Tell me more.

So this is a HubSpot update just announced on October 9, 2024. They're making it possible to link forms directly to specific campaigns. And get this, it's available across the board, Marketing Pro, Marketing Enterprise, Marketing Plus Pro, and Marketing Plus Enterprise.

Wow. So they're really making a statement with this. Sounds like they know this is something everyone needs, which makes sense. I mean, we've all been struggling with this for ages.

It's huge e. Yeah. And you know what? It's not just about seeing a form submission and going, oh, cool. Someone's interested. Mhmm. This is about really understanding the customer journey.

Exactly. It's like finally being able to see the bread crumbs. You know? Someone comes in through a specific campaign.

Mhmm.

They click. They engage. And then, bam, they hit that form. Yeah. You can track that entire journey now.

Okay. So walk me through it. Paint me a picture. Yeah. How does this actually look in action?

Alright. Imagine this. You've got your campaign set up, beautiful landing page, the works. Before, you'd see a form submission come through, but you'd be like, well, I think they came from that Facebook ad.

Yeah. Or that blog post.

Right. Or the blog post. Exactly. But but no more guessing. You link that form directly to that campaign. They come through. They fill it out. You know exactly where that lead came from. No question.

Okay. That's powerful. So no more second guessing. No more, maybe it was this. Maybe it was that. You have the data right there.

Yep. And it gets even better. Think about AB testing. You're trying out different landing pages within a campaign. Right?

Right.

Well, now you can see which version of that page and therefore which form is actually driving the most conversions.

Oh, that's game changing. Talk about data driven decisions.

Exactly. You can actually see what's working best and make informed decisions about your strategy. No more flying blind.

Okay. I'm convinced. But let's talk about the elephant in the room. ROI, we're always trying to prove our worth, show that our marketing magic is actually working.

Oh, I like that. Marketing magic. But, yeah, I know what you mean. It's always a challenge. But that's the other huge win here. Right? Being able to directly tie those leagues and, ultimately, those conversions back to the campaign itself.

Right.

That's how you prove the value of what you're doing. You can say, this campaign with this landing page generated x number of leads, and here's how much revenue that translates to.

Boom. Mic drop. That's how you get stakeholders to open their wallets. But, hold on. I need to make sure I understand this. How hard is it to actually use this new feature? Because you know me. I'm not exactly a tech wiz over here.

Oh, don't worry about that. HubSpot has actually made this super user friendly.

Oh, thank goodness.

Yeah. You can link those forms to campaigns right from the campaign view, like, there's a drop down menu. It's super simple. Or you can do it through the campaign settings.

Okay. That's actually

really easy. I was just picking something way more complicated. Nope. They really streamlined it. It's all about making life easier for us marketers.

So no more excuses. You can track your campaign results, see what's working, what's not, and actually prove your ROI. It's all right there.

And it's only gonna get more important. Right? As the digital marketing landscape gets even more competitive, having this granular level of data is gonna be essential.

Totally. This isn't just a nice to have anymore. It's a must have.

Exactly. And it just goes to show, HubSpot's really on top of things. They're constantly innovating, constantly giving marketers the tools they need to not just survive, but to thrive in this crazy world of digital marketing.

Absolutely. So for everyone listening, take a minute. Think about your own campaigns. What forms are you using? Are you taking advantage of this new HubSpot feature?

Good question.

Because, like we've been saying, this kind of data, it's power. The more you know about how people are interacting with your campaigns, the better equipped you are to refine your strategies and get those amazing results.

And isn't that what it's all about, understanding your audience, understanding their journey, and connecting with them in a way that feels genuine and valuable?

100%. Alright, everyone. That's it for today's deep dive. Go forth and optimize those campaigns. We'll see you next time.