From Earrings to Entrepreneur: Nickel & Suede

Ruby

Just a few months after Kilee Nickels launched her company Nickel &; Suede, she made her first major hire. It was an accountant, and she and her husband, Soren, were thrilled to have someone to share the heavy load of running a small business. They had a great year with banner sales and they were winding down for the winter.

So it's holiday season.

We're busy shipping fulfilling orders, but we're also wrapping up the year and finishing things out.

Their accountant had gotten an email from Soren, his boss, and the COO of Nickel &; Suede. The message was urgent, I need you to go wire twenty thousand dollars to this account, like immediately.

We're behind on something. So he left. He went to the bank, he wired $20,000, and came back and said, "Okay, I took care of that thing that you wanted me to do," and Soren was like, "What thing?" And he's like, "What are you talking about?" "Oh, you know that wire you wanted me to send." And it was an instant, "Oh no."

They'd been scammed. And for anyone, but especially for a small business, twenty thousand dollars is a ton of money, but it was just one of many problems plaguing the early days of Nickel and Suede. Welcome to The Unshakeables from Chase for Business and Ruby Studio from iHeartMedia. I'm Ben Walter, CEO of Chase for Business. On The Unshakeables, we're sharing the daring moments of small business owners facing their crisis points and telling the stories of how they

Yeah, so a lot of my businesses came out of a desire to create what I didn't see or what didn't exist, and it was really inspired by my sons, and so I started a media platform by the name of Because of them we Can. Saw a lot of brands that wanted to tap into that, and so grew that into an agency which is now Culture Brands, where I work with brands and organizations to develop culturally relevant content and campaigns.

What does culturally relevant mean?

It means campaigns that resonate, right, that speak to where we currently are, that might be nostalgic, but that allow you to be seen, heard and feel valued, okay, And so doing that, but then also created CpG products like a game by the name of Culture Tags. And after that I launched a Kickstarter and it was fund it same day and I had full distribution in Target within six months.

Wow, that's amazing, Do you still own that company? I do.

It's one of my brands and it is still in Target stores. The name is Culture Tags.

Culture Tags all right, Yeah, that's amazing.

Thank you.

I'm so excited to have you join me, specifically for this episode because you created a product that took off, right away, and you had to just figure it out. How do you grow it? How do you scale it? And that's just like our guests today now not only have you done it once, but you're doing it again right now with happy hughes. So you know you've got the touch. So let's hear some more of those pearls of business wisdom. Let's dive in on today's episode. Nickel and Suede from Kansas City, Missouri.

Yeah, I did at the kitchen counter with a pair of scissors, So don't recommend it. That's not how you should ever cut leather, but that was what I had at the time. Business started kind of by accident, like a lot of small businesses and entrepreneurs start.

That might be how a lot of small businesses start. But Kilee didn't really want to run her own business. What she really wanted was a pair of earrings.

I had a fashion blog and it was one of the things I really enjoyed and spent time doing as a young mom. And so every day I'd get dressed and have to go out in front of my garage and take my outfit picture. Every day I would usually wear the same earrings. I had a pair of silver, just big teardrop earrings. They're heavy, they were inflexible, but they just had the right look. So one day I needed a gold pair for an outfit, couldn't find it, and I remembered we had some gold leather in the house, so I thought, "That gold leather looks exactly like this metal, so let me see if I could create something similar."

It's amazing to see all the little steps that can lead to a business. Kilee started blogging as a young mom because she was bored and wasn't sure where her career was going. And she had gold leather in the house because she had a small Etsy store selling belts for toddlers. That's another episode, but the gist of it is baby pants have baby belt loops, and there were no baby belts. The belts never really took off, but

I really felt like, these are so unique and so cool, I've got to tell the world about them. And I remember writing my first blog was about it was almost like I had discovered a new dinosaur.

I'm like, I have to tell you about the coolest discovery I just made.

The next person she told was her husband, Soren, and he was.

And he was like, "First of all, they look actually terrible because you used scissors and there's better ways to do this, but this is a good idea." And then it just kind of spread like wildfire. No one had seen anything like it. We only did one shape, the classic teardrop, and so it just looked good on everybody.

So you start making these earrings, you're getting demand. How are you selling them? When it first starts? Are people calling you? Or are they placing orders? Are they emailing you? Like what's going on?

It was everything they were ordering online on Etsy and things, and then we're shipping them. They're coming to our house to pick them up at all hours of the day because it was just like, well, yeah, come get them, like we want to sell. People are shopping our basement. And then June twenty fourteen, we launched our own website and that same day my husband actually came home later and he's like, well, I quit my job and this

I'm sorry, Kilee, I have to stop. So Soren literally comes home one day and says, I quit my job, Like, not, you hadn't talked about it specifically, that's not hyperpole, that's actually what happened.

He actually quit his job.

We figured out how many earrings we need to sell a month to replace his salary, and we did it in the first month.

Nickel and Suede was off to the races. They started making as many pairs of earrings as they could, and even then they could barely keep up with the demand.

So we're in our small starter home in the Midwest where half of the basement is the garage, half as our little workshop that we've created, and there's just a lot of days and nights of us just making and shipping earrings. Things picked up pretty quickly. We started to have friends come over to help. We had friends who would take kits home to put earrings together at their house and bring back finished product to us.

So your sales are not the problem, which you know said no startup ever, so that's great.

We kind of went backwards, and it was really for in the beginning that we had all of that, because there were so many other things we needed to figure out.

Later.

What Kilee needed was to find her own supplier. Luckily Soren had been researching.

My husband came to me one day and he's like, I found this leather show in Italy that I think we need to go to and I was like, no way, that is so extravagant. That seems like such a crazy leap to go from like buying it in the back room of some you know, leather shop in southern Missouri too, Like we're going to fly to Italy.

But we did it.

We got off the plane Milan and the convention we go in and it is a massive I'm in it is bigger than any convention center I've seen in the States.

It's just block after block.

It was really embarrassing for me because I don't want to be a fish out of water, and we couldn't have been more fish out of water. "What kind of leather is this?" Well, that's a dumb question at a leather show, and we don't know what kind of leather we're looking for. We knew what it felt like, but we didn't know what it was called. Then they're just like, "Oh my gosh, you guys know nothing." Then we'd tell them, "This is for jewelry," and they're like, "What? That doesn't make any sense." We had to narrow, narrow down who was willing to actually talk to us and then figure it out with us.

Did you find one?

We did, We found a few and over the years. Now we have an agent in Italy. We can go to the show with her. And she'll translate, which is awesome.

That's awesome. The business was cooking with gas and for a while the homemade approach worked. They had leather. They had a garage workshop and friends helping out, but that's a temporary solution. Kilee needed a fully dedicated workshop and staff if Nickel and Suede was going to grow.

We were having people come pick up packages at our house at all hours of the day. We had a sheriff that had driven up and our neighbor was like, "There's a sheriff parked outside your house," and we're like, "We know. He's inside shopping for his wife." We just had people picking things up all the time. I had little babies. I was like, "I can't do this anymore." We needed space, and so we found a place to move to, and it was kind of a building being renovated down in our small town and in the middle of the renovation,. and in the middle of renovation, the building actually collapsed because it was such an old building and the structure just took a hit and somehow it all fell down. Thankfully nobody was hurt. And when that space fell through, we decided, you know what? Let's just do a retail store. Our products are very good in person. So we opened a little store in a little basement spot on our hometown square and it went gangbusters. People just brought their friends, their family, "You've got to see this place." We got the candle right, we kind of got the whole ambiance right for the time and it did really well.

How did you make that leap? it's a big deal to go rent space build it out. That's like we're pulling life savings. We're going in.

It sounds so bad, but it did feel like we were printing money back then. We were one of the fastest screen companies in the US. By twenty eighteen, we were one hundred and twenty seven on the INC five hundred list. We were doing over a million in sales by year two, and then it went up to two three. We were double every six months. It was a ton of earrings. So we had to get scrappy and find a warehouse and figure out how to set up a business outside of our home with real employees. And that

Okay, Eunique, I want to bring you in here. She had something we don't always see, which is success out of the gate, right. So she created this product and it just started selling like wildfire. We hear a lot of stories from people who are like, for the first years, I didn't know how we were going to make it. I couldn't make a sale. Money was going out, not coming in. She had the opposite, which is she couldn't keep up.

Yeah, she struck gold right out the gate, which is why it was very difficult to figure out how do you keep it going.

You've made a consumer product. Talk to us a little bit about what's really involved in manufacturing a consumer product.

It's a lot of trial and error, it's a lot of testing. It's almost like a science for a project where we had this hypothesis and you're going to test it, whether it's materials, whether it's how the market will respond to it. So you're really trying to figure out how do you do something at the least cost right, so that you can charge something to make good margins and profit.

So talk to us a little bit about you know, she's completely vertically integrated, right she makes her product physically in a factory herself, versus finding someone else to manufacture and just being the brand and the sales. Where do you come out on that, what's the better path?

I think it depends on the person you are and also your approach. I think the difference with Kilee is she said that she started off in the DIY space, so she was a maker. Her husband's an engineer. She was on Etsy for eight months before she even created a website.

So she's a maker at heart.

Everyone isn't a maker. Some people can go the Steve Jobs approach and go and create a vision and have people execute it. I really think it's just all about how you're built and what really appeals to you.

Yeah, you really have to know yourself and know what you like doing. I'll check back with you soon, but for now, let's get back to Kilee. She solved the retail and production issue, but the team was still really lean. She'd hired people to help her make the products and a few to take their photos and things like that, but that was about it.

It was basically the creative team and then the production team, and then Soren tried to cover all the other bases.

Which is impossible for anyone, even Soren. So he made the first formal internal to Nickel and Suede.

We nailed the first one.

He was an accountant because my husband was like, I'm an accountant, so I know how to hire one and then I.

Don't have to do that part anymore. And he helped us with so much.

He got them through one of the busiest times of the year for them, holiday shopping season. They were winding down for the year when something weird happened.

Our accountant got an email from Soren, I need you to go wire twenty thousand dollars to this account like immediately. And at the time we didn't have automatic wire set up. We had to go to the bank to do it. And so he got up and he went out and he looked through the window and saw Soren in a meeting or on a call, and he gave him the thumbs up, like, Hey, I'm gonna go do that wire right now, and Soren kind of give him the thumbs

Me to send And it was an instant.

Oh no, it was a scam. Their accountant got an email that looked very much like Soren Soren at NickelandSuede dot Co. That's co, not com, but it wasn't Soren. That was twenty thousand dollars gone in an instant. So what did you do. What happened.

We were able somehow to reverse it or catch it before it had finally gone through. O.

Wow, you got lucky. You found it so fast, because when wires go, they're gone.

Right, it was so quick. I think it was a blessing.

I think there are probably a few prayers said, and it was just a tender mercy that we were able.

To catch it so fast.

What did you learn from it?

Well, we went and bought all of the rest of the nickel and suede dot anything so that those.

Weren't available anymore.

We've honestly, we didn't have a protocol back then, and so that was probably one of the early protocols that was on was just starting to let new team members be aware of like, hey, we just got a phishing email coming through this way, like it sounds like this, make sure you don't respond.

So fraud, we I think can all agree, happens more often than it should. And the fact that Kilee got her money back in this case is terrific. I mean, usually when the money's gone, it's gone. But because this topic is so crucial, I wanted to bring in an expert to discuss it in more detail. Darius Kingsley is the head of banking practices here at JP Morgan Chase. Darius, thank you for joining me today.

Thanks, Ben, appreciate it.

This is a really big topic when we honestly can't cover in full detail today. But what should listeners take away from this conversation?

Yeah, unfortunately, that's right. I mean, look, small business owners are busy. You have a lot of things going on. You hire vendors or help and you assume and hope they're doing the right thing, and usually they always are and will point out. One thing Kilee did right was soon as she caught it, she contacted the bank. A lot of people sit on this. You probably have your business banker contact information, call them immediately go to the branch if you can. The sooner you act, the better

Let's talk about some of the things that people can do about it.

There is a lot. I'd start with cyber hygiene. I mean, first of all, even within your business, you should all talk about it. Everyone should be aware that you're a target. Talk about it with all of your employees. Right. Sure, not all businesses have the resources to have a full cyber program, but there's a lot of some fairly basic things you can do. But a very large part of it as well is education.

We could talk about this all day. There's just so much more to learn. Thanks very much, Darius, it's great to have you on the show.

Thanks, Ben appreciate it.

And I want to dedicate some proper time to this to get into more detail. So we're going to include my entire conversation with Darius as a bonus episode in the podcast feed. Check that out for more. All right, let's get back to Kilee. Part of the reason this scam almost happened was because they had no protocols in place for how they ran Nickel and Suede. And not just protocols, they really didn't have much of anything you

I think the managing people and turning an idea and one product into a business was actually incredibly frustrating because I was so bad at it. I knew nothing about it, and so I had gone from being this influencer who knew how to take pictures and be an influencer and people liked me and I was good at what I was doing, to now I'm someone's boss. I'm having to interview people. I don't know what I'm doing. I don't know how to write a business plan or any kind

At first, they brought in outside help so Kilee could stay focused on the creative side of the business.

We actually did hire somebody to come in as kind of a coo where he had corporate experience and he was a friend, and we thought, okay, he's going to help. It was good on paper, but it didn't really work out very well because it also wasn't his vision. We didn't have company values aligned all the things, so it kind of crashed and burned after a couple of years.

It was just too frustrating. There was too much friction.

We ended up letting him go, and that was hard because I don't think as business owners we really understood quite.

What had gone wrong.

It was just like we're not on the same page and we don't know how to fix this.

That particular employee didn't work out so well, so Kilee turned to filling out her own experienced management team.

I really felt like I need to hire some experts from industries that were tangent that could help me create more of a culture and set up the business. So someone from Stella &; Dot, a Product Manager from Lee Jeans, and someone who'd run production for Origami Owl and their fulfillment centers. And so really trying to surround myself with people who had been in the industry and knew what they were doing.

Kilee still didn't want to lead Nickel and Suede, so she hoped these new hires would take the reins.

I learned a lot from them while they were here. They were all older than me. I felt like I don't have any business managing them. I'm sure they know best. And that's also a horrible way to lead, but I didn't know how to do any better. And that also didn't work. There were a lot of things I didn't take time to learn myself before I hired somebody to do it. And so I really didn't have a way to train them because there wasn't a set Kilee's way of doing anything. Eventually the culture got toxic enough that sometimes it's not very fixable with that person, especially I know this is my fault because I don't know what I don't know and I don't know how to fix it any faster.

Well, this is going on. Kilee also still didn't have a sense of what her brand was. There was no real cohesive identity, and she made it a point to make sure Kilee Nickels, her blog, persona and brand as an influencer wouldn't overlap with Nickel and Suede.

I don't know if I made the right call early on with that distinction. I did feel like they needed to be very separate. And part of that was Soren and I thinking, "Well, surely this brand has got to be able to continue on without you being the face of it constantly, Kilee, so let's see if we can kind of have it be its own thing." And so I continued blogging and doing my own personal thing, and then I was running my brand over here, and keeping them very separate. And it was a lot. I ended up having to stop blogging. And that actually dried up a lot of customers and growth. I kind of didn't realize that my customers were there for me originally and because of the values that I put out on the internet and all of those things. And I just didn't know how to organize those thoughts. I really didn't know how to organize myself into a brand.

It's really interesting hearing you tell your story, because a lot of people we meet they have to figure out how to sell a product because they don't know or they have to figure out how to make the product because they don't know you had those two right out of the gate. Your challenge was management and scaling like a totally different challenge than we typically hear.

It's been a I'd say a personal journey for me. Really, it's kind of been like how fast can Kilee learn and growth?

It's been frustrating on a personal level of Gosh, I know it's my fault. I just don't know enough yet.

But I've also learned there's nothing you can do about that except just go through it and keep learning.

I want to talk a little bit about Kilee's journey as a manager, but more as a leader. When she talked about her experience, I thought the most interesting part was her realization that her own development was the speed limit on how fast the business could grow. Have you found that in your own entrepreneurial experiences. Absolutely? What has changed about you as a leader over the last ten years.

I've become a lot more decisive. I didn't have a lot of boundaries in the beginning. I really resonated with Kilee when she talked about not wanting to hurt people's feelings. I was the type of person that extended a lot of grace. But I also realized that making the right decision for the business doesn't necessarily make me a bad person, and so I've become a lot more resolute as it

I always tell people, not telling people the truth is actually a different form of being unkind. Nobody wants to be in a job that they're failing in. Nobody wants to do things wrong. If there's feedback that needs to be had, it can feel like you're being unkind to give the feedback, but actually not giving the feedback is in many ways more unkind. 100% Let's hear what Kilee did next. Kilee didn't know how to turn the business around, so she decided to make

We hired a business coach. He was actually a former P&;G executive. And when he started working with us, I still was not wanting to learn how to be this full leader. But working with him was really great. And he was like, "You're not having meetings. You don't have job descriptions. You don't have these things." We had spent almost a million dollars building out a warehouse facility, and we still didn't have the basics of, "Here's your job description," because we just were like, "Well, you do this and you do this. And if everybody just helps, it'll work." Production was going. We had manufacturing happening. But as far as one-to-ones, I didn't know how to run one, and just having objectives for the year and what's our goal. Of course, our goal is always to make more money, but that's not really a vision people can go towards. And I really didn't know where I wanted the business to go. And honestly, that's also embarrassing. You just can't lead like that.

It's not embarrassing, it's just you learned, right, I learned. It took a lot of guts to say this is a really important part of the business that I don't feel like I'm very good at. What's the balance between you know what, I'm the boss and I got this and I know what I'm doing and wow, I'm really still in over my head and this is a lot.

I've been very dramatically on the negative, but I do. I think that's the best part about life right now, is how confident and comfortable and fun work is. Our coach would always talk about the joys of leadership, and I was like, Jeff, I.

Don't see what you're talking about. I do not enjoy leading.

But now that's probably my favorite thing is working together with my team. Working together towards something harder and bigger than what we have is fun and everybody's working towards the same goal. Because for the first time in my life, I set objectives for the year, I set the goals for the year. I'm forecasting the daily sales, and so that feeling of I love having my people but I

What were the most important things you got from the coach?

I think management of people was probably the biggest one. Learning how to give feedback, how to set somebody up for success when they start a job, how to be ready for them and give them expectations and talk to them.

Do you still get nervous when you have to give feedback? Yes, how do you deal with that?

I do it really early.

I do it like as soon as I can, and I'm very nice about it. It's very easy to be nice and soft about it when it's a tiny thing, like hey, you miss that, instead of oh, just ignore it. So I do try to give it really early when it's not a big deal at all.

And Kylie finally found the connection between her personal brand and her business's brand.

It did come back to me and being what I love to offer and recommended people is just the right thing. Everything I make is intentionally. It's just the right thing for the moment. Through a lot more self reflection and probably getting older, I realized the mission is basically the same. Like what I care about with caring about people and helping people feel beautiful and like how they look and feel trendy and stylish is like the same thing I'm trying to do over here Nickel and Suede.

Over the last few years, Nickel and Suede opened another location in Kansas City and one in Dallas, Texas that sadly did not survive COVID, but that meant more learning and more growing for Kilee.

It was a good learning experience to have the store there. We worked really really hard. There were some months and years that went well, but it felt really personal, like a personal failure to admit defeat and close the store. So I think I cost us a good amount of money on my pride yet again, but we did eventually decide to close it.

Nickel and Suede is growing again and almost as quickly as it was before.

The culture's gotten so much better. The hires are really great. I feel much more confident. But now how are we going to continue to grow? And so 2022, end of 2022, I ended up getting a text from a friend who has a clothing brand. And she does licensing for colleges. And she's like, "You make earrings. Could you make some that coordinate with the clothes?" "Sure," I said. I don't know anything about sports. But we did the project together. We did a couple things. And turned out really cute. I was like, "Okay. I think the sports jewelry, actually, there's something to it."

Kilee decided to go all in on sports and licensing. She went after colleges first and wanted her first partnership to be with her alma mater, Brigham Young University.

I emailed them, I sent them some products and I said, can we get into the bookstore? I got an email just sorry, we just don't think, like not quite right. And I beg and I was like, I'm going to be in Utah next week. Can i just have fifteen minutes. I just want to talk to you in person. I learned the entire industry in a weekend, and then we just started pursuing licensing. So we have eighteen school now, so we're just kind of cooking on sports hearings.

Go sports.

You're the only person from Kansas City I've ever met who says I'm not really into sports. I thought the whole thing.

I know, this is the one thing about being in Kansas City that I'm like, I was made for somewhere else because sports is life in Kansas City, and so I've I have adjusted. But yes, the graphic tea and graphic sweatshirt and sports apparel market is gangbusters here in Kansas City.

Let's end on this. Tell me about your vision for the company. Where do you want to take it.

I just see us continuing to evolve, which is really important with fashion, but keeping our core business of leather and custom and creative and just being like a symbol of confidence too. That's one of the things that a lot of my followers know about me and about our products is Kilee doesn't know what she's doing.

She learned how to do this herself.

She was like me and keeping that message of those core values I think will translate through whatever products we continue to shift into.

All Right, So you heard the interview with Kilee. What'd you think? I thought it was really cool.

I thought she was very candid and very transparent about some of her challenges, and a lot of them really resonated with me.

If I compare her to our other guests, she felt really self aware. Compared to many of our other guests, she was vulnerable, she was self aware, proud of where she is, but I saw she was pretty open about the things that she's had to learn along the way.

Yeah, there was this recurring theme of not having confidence or not wanting to do the CEO thing, which I think is a very real thing that entrepreneurs struggle with. Like it's easy to be a founder, it's easy to be a creator, but it's really challenging a step into that CEO role.

Okay, I'm a CEO and not a founder, and being a founder seems really hard to me. So tell me why you think that seems so much easier.

Because a founder someone who identifies a problem, identifies the absence of something, and decides to come up with the solution. They come up with a product. She came up with

So I'm going to take a little different point of view. I think it depends who you are, right, So for someone who's worked in corporate my whole life, I think creating something out of nothing, when there's no infrastructure and you have to just figure it out from the beginning, seems way harder. So maybe it's about the personality and the kind of background you have and what you want to do.

I think there has to be some determination there no matter what. But I think that when you don't have a blueprint, it's easier to stumble your way to success versus having a blueprint or having a guy or having all these books where it's like, this is how you should manage, this is how you should run a company, and not really knowing how to tap into those things versus just creating your way as you go along.

One of the most interesting things about her story is that she's experienced something that actually larger businesses deal with all the time, which is commoditization. Right, So, she came up with a product, it was innovative at the time, no one was doing it. She was crushing it. She had high margins, and then a lot of other people figured out there was some margin there and they came after it, and she's had to pivot to look for new areas. So how have you dealt with that in

I always say you have to know when the three p's, when to push, when the pause, and when to pivot. Okay, for me, it's been really interesting as an innovator. Whenever you come out with something that's new, you're going to inspire people. There's going to be excitement. But the opposite siders is there are going to be a lot of copycats. So I think that the biggest thing is just constantly innovating and creating and figuring out how do you give

I always tell people assume your product is being commoditized at all times. Now, there's different ways to deal with commoditization. One is to get more scale and get lower cost and so you're better at manufacturing it than other people, are better at selling it than other people. One is to create an aura and a brand around what you do to protect your margins, because yours is better than the cheap knockoff copy of what you do. One is

Yeah, how do you think you set yourself apart though, in a market where you have like your Amazons, your TikTok shops, your Sheins and all these other different outlets for products that are similar to yours.

If you can't manufacture cheaper than they can, then you better manufacture better, and you better put a brand on it that's aspirational and that's differentiated. Right. Someone can make a pair of Prada shoes that look just like Prada shoes, but they're not Prada shoes and they don't have the brand on it. I made that up. Could be any brand you want, But brands matter. Brands are emotional, and when there's an emotion attached to a product, there's more margin in it.

One of the things is relatability. And so I think one of the things with Kylie, and I know one of the things with my brands is a lot of times you see these big brands, there's no person behind it. There's no one to really connect to. And so when you have these other outlets and you're able to really personalize your story and get people to emotionally tap into your success and your win, I think that helps you to kind of grow beyond the challenges as well.

We ask every guest we have on the show, Kilee, if you had just one piece of advice that you could give to an aspiring entrepreneur or business owner. What would that one piece of advice be.

My advice would be to ask questions to everybody that you can. I wish I had reached out to more people to ask for help. A couple of years ago, I started messaging female CEOs that I admired of companies that I wanted to be like, and it was amazing that I actually got responses back from them, and I was able to get thirty minutes on a call with them, and it opened it up to me that like people will help you and you can ask questions and it can really really make you move so much quicker.

You can learn so much faster.

Kilee, once again, thank you for being with us today. We're expecting great things from you and it's been so nice to hear your story on The Unshakeables.

Thank you for having me really appreciate it.

Thanks so much for listening to this episode of The Unshakeables. If you liked this episode, please rate and review it. Our next episode is one for glasses wearers like me. One man was almost driven to madness by his glasses slipping down his nose during sweaty Tennessee summers, so he decided to do something about it. His first attempt, it didn't go well.

All five thousand units come off the line and they're just.

Broken, Like the product would lock up the mechanism inside the tube and they wouldn't propel.

It was a nightmare. I'm Ben Walter and this is the Unshakeables from Chase for Business and Ruby Studio from iHeartMedia. We'll see you back here soon.