The Unscripted SEO Interview Podcast

Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry and his cohost Keith Bresee. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.

Last refreshed: July 15th, 2025 at 6:43 PM ⓘ

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Episodes

Bridging the Gap: Overcoming Disconnects Between SEO and Business Strategy

"Bridging the Gap: Overcoming Disconnects Between SEO and Business Strategy" is an engaging podcast episode where Mark A Preston and Cyrus Shepard delve into the often-overlooked but crucial aspect of aligning SEO efforts with overall business objectives. This episode is particularly relevant for marketing teams, SEO specialists, and business leaders striving to integrate their digital marketing strategies seamlessly with their broader business goals. Mark opens the discussion by reflecting on h...

Feb 23, 2024•2 min

Diplomacy and Collaboration: Navigating SEO Team Dynamics

In this insightful episode of our podcast, "Diplomacy and Collaboration: Navigating SEO Team Dynamics," Mark A Preston and Lily Ray explore the delicate art of critiquing and collaborating with in-house SEO teams. This episode is a deep dive into the sometimes challenging interactions between external consultants and internal teams, highlighting the importance of diplomacy and constructive feedback in SEO. Lily Ray shares her experiences and the lessons learned from instances where her team's au...

Feb 22, 2024•2 min

Mastering SEO Testing: How to Experiment Without Risking Your Site's Performance

"Mastering SEO Testing: How to Experiment Without Risking Your Site's Performance" is an enlightening podcast episode featuring Mark A Preston and Cyrus Shepard, where they delve into the art of conducting SEO tests without negatively impacting a business's online presence. This episode is a must-listen for SEO professionals seeking to balance innovation with caution in their optimization strategies. Mark introduces the critical question of how SEOs can experiment with new strategies without ris...

Feb 22, 2024•2 min

Authenticity in SEO: The Importance of Backing Up Your Content

In this episode, titled "Authenticity in SEO: The Importance of Backing Up Your Content," Mark A Preston and Lily Ray delve into the critical aspect of content creation in the SEO world. They discuss the necessity of publishing content that is not only informative but also verifiable and backed by genuine experience and data. Lily Ray shares her insights into the practice of content creation within the SEO industry, contrasting the approach of churning out content to meet an editorial calendar w...

Feb 21, 2024•2 min

Turning Affiliate Marketing into a Full-Time Venture: Strategies for Success

"Turning Affiliate Marketing into a Full-Time Venture: Strategies for Success" is an insightful podcast episode featuring Mark A Preston and Cyrus Shepard, where they explore the potential of affiliate marketing as a lucrative full-time career. This episode is particularly valuable for individuals considering affiliate marketing as more than just a hobby and aiming to transform it into a significant source of income. Mark poses a critical question: Can affiliate marketing be more than a side hus...

Feb 21, 2024•2 min

SEO Adventures: From Fashion E-commerce to Google Discover Audits

In this captivating episode of our podcast, titled "SEO Adventures: From Fashion E-commerce to Google Discover Audits," Mark A Preston and Lily Ray embark on a journey through the diverse realms of SEO. Lily Ray shares her evolving experience in the SEO industry, highlighting her transition from fashion and beauty e-commerce to the intricate world of Amazon SEO and eventually to her current focus on news sites and publishers. Lily discusses her initial foray into the vibrant world of fashion and...

Feb 20, 2024•2 min

Navigating the Evolving Landscape of Affiliate Marketing in SEO

"Navigating the Evolving Landscape of Affiliate Marketing in SEO" is a compelling podcast episode featuring Mark A Preston and Cyrus Shepard, where they delve into the current state and future prospects of affiliate marketing within the SEO industry. This discussion is particularly timely, considering the recent changes in Google's algorithms and their impact on various monetization strategies. Mark initiates the conversation by inquiring about the changing landscape of affiliate marketing and i...

Feb 20, 2024•1 min

Navigating the Relentless Tide: Keeping Up with SEO's Evolution

In this thought-provoking episode titled "Navigating the Relentless Tide: Keeping Up with SEO's Evolution," Mark A Preston and Lily Ray delve into the complexities and constant changes in the world of SEO. Lily, with her extensive experience in agency life, shares the challenges and strategies of staying ahead in an industry that never seems to slow down. Lily opens up about the relentless pace of change in SEO, highlighting how developments like AI and Google's continuous updates keep professio...

Feb 19, 2024•2 min

The Life of an Ecommerce Tech SEO Freelancer with Kev Wiles

Delve into the fascinating world of SEO with host Mark A Preston and guest Kev Wiles on the Unscripted SEO Podcast, where he shares his unexpected journey from web development to becoming a revered SEO consultant. His stories of navigating the complexities of technical SEO, e-commerce challenges, and the nomadic lifestyle offer a wealth of knowledge for enthusiasts and professionals alike. This episode is a treasure trove of insights, highlighting the nuances of SEO strategy, the importance of c...

Feb 19, 2024•53 min

Crafting a Successful SEO Career: Practical Advice for Aspiring SEO Professionals

"Crafting a Successful SEO Career: Practical Advice for Aspiring SEO Professionals" is an invaluable podcast episode where Mark A Preston and Cyrus Shepard share their seasoned insights and recommendations for junior SEOs looking to establish a long-term career in the industry. This episode is a treasure trove of guidance for those at the start of their SEO journey. Mark opens the discussion with a question that resonates with many newcomers: What should one focus on to build a lasting career in...

Feb 19, 2024•2 min

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