Hey everyone, welcome to The Voicenote. So I am about to go into a pretty busy phase. I actually have been in a pretty busy phase the last two weeks. And this is sort of like a seasonal thing.
The seasonal parts of running a business where sometimes there's like, it's chill and there's a sense that there's a lot of momentum, but you don't need to put a lot of energy in to get that momentum. And then sometimes you sort of like need to put in a lot of energy to get things moving. And we're sort of in that phase right now at A.J. and Smart where I know what we need to do.
I know what we need to do over the next few months to move us forward to grow, to get to kind of the place I want to be financially and not even financially just to get A.J. and Smart in a great position for the next few years. But to actually make that happen is just going to require a quite a lot of heavy lifting.
So what you're probably going to see from a content perspective or what I'm thinking of doing, you know, I've been putting out videos on YouTube. It's been fun. But man, trying to get those videos out just in the middle of running A.J. and Smart on a week to week basis. And just the normal shit of day to day life. It's just too difficult. I'm recording this directly onto the T.P. 7 right now. So the lowest quality device I have.
But you know what, if the content is useful, maybe you won't care if it's like lower quality. So yeah, we're moving into a different kind of season right now at A.J. and Smart a lot of travel coming up as well to the US. And yeah, it's just a, it's an exciting time and it's weird. There's like this balance. Maybe that's what, maybe that's what this voice note is about. That balance between it being exciting and like fun and lots of, you know, new things happening.
And then that also being kind of stressful and taking me away from things like, I don't know, I was doing yoga every week on Wednesday morning since the start of January. And today I did that yoga session and I had to tell my yoga teacher. I know this sounds all very, I don't know CEO-ish telling my yoga teacher. My yoga instructor, I had to tell her, look, the next few months are going to be a little bit crazy. And so hopefully we can be a little bit more flexible on the dates.
And yeah, this, this signal for me that we're moving into a heavy season and that we were in a relatively, you know, not relaxed, but not as heavy season is the fact that I was able to do yoga every Wednesday morning for the last few months. So yeah, that's where we're going right now, moving into a pretty big project next week looking at the entire AJ and Smart Brand.
The website, our entire product lineup, everything is going to be looked at. And it's, yeah, it's kind of like, it's kind of, again, it's exciting. You know, it's cool to look at all this stuff and just be like, fuck, I, I can see the vision now every so often it just clicks into place for me. But then thinking about the amount of just the amount of work it's going to take to make this happen is both exciting.
And at the same time, a bit overwhelming and a bit like, I'm, you know, it's like I'm at the bottom of a mountain and I'm looking up and I'm like, okay, that's where we need to go. I've been kind of rummaging around, you know, roaming the hills, looking for looking for the path. And now I found it and it's a, it's this mountain. It's not a quick project. It's like this massive complex mixture of different design projects, tech projects and all that kind of stuff.
So yeah, I don't know this voice notice just to tell you that it's not like, you know, on a day to day basis running a company, especially if you have a company and it's not a solar partnership setup. Running a company is a lot, you know, when you have it when you have employees, you got a lot of different employee challenges going on.
You've got revenue challenges. You've got product challenges. You've got customer challenges. And to keep all of that moving at the level that it is moving at an agent smart again multiple seven figures of profit. Sometimes it is just like, oh, wow, like, why didn't I pick something easier?
What didn't it, why didn't I pick something easier to do? Yeah, and it's, it is this kind of, it's like a catch 22 or it's a, I don't know what dichotomy where some days I'm like, fucking hell, this is amazing. And I am so grateful to have this business and to be working with these people and to have this vision for the business and it's, it's amazing. And I'm just so happy. And then other days I'm like, oh, wow, like, but it is.
It is, it does come with a cost and that cost is, you know, I can't just sit around and chill. And you know, I did the unscheduled CEO once again, like the kind of point of that podcast initially or this podcast initially was me sort of being like, okay, you know, the business runs itself.
And now I just kind of have to figure out what I'm going to do next. But yeah, that never stay that never stays like that. What happens is, you know, maybe our numbers start to stagnate or our, we're not being very innovative. And that's just another word for we're not trying interesting new things in a way that keeps us, you know, ahead of the competition.
So yeah, today, right now, I've just put my daughter to bed, I'm just standing on the balcony. And it's been, I don't know, since the, I guess if you've been following the podcast journey, I don't remember when, when it was, but since the start of the full stack facilitator project. So the project where we created our new in person training, yeah, just kind of like inventing that new product.
Since then, then on to the, our designing the new book and coming up at the new book, the, which I announced on LinkedIn, I think last week. I think it's been like, since maybe March, it's been hardcore for myself and Laura, especially, I mean, for everyone, everyone's been working really hard, but Lauren, I don't tend to switch off.
And so we're, you know, we tend to work fairly late into the night and into the weekends. And again, it's, you know, work is a strong word for our only hobby that we like to do. Yeah, but yeah, this voice note, if anything, it's just for me to capture my own thoughts for myself listening back to this in the year, hey, Jonathan, listen, dude, it is May. And actually, I don't know what date it is.
What's May, Thursday, May the 23rd. And you are both very excited about the next few months, you know, also traveling to the US and all of this stuff. But you're also like, oh, man, this is a big move. This is a, this is a lot of heavy lifting. And there are definitely times where I think both Lauren, I are looking for, or you'd love to just have a magic wand and be like, let's say three months ago with full stack facilitator with creating our new in person training.
It would have been great to just be like, okay, team, come up with the concept for a new training, figure out the pricing, figure out what makes it special. Just like create all the marketing and sell it out. And then also design the training and then also run the training. But yeah, this is just not really how any small business works. And if it would work like that, it would almost be like an infinite money hack.
But yeah, we are looking at a super fun and super wild next couple of months coming up at a James Martin. And like I said, what I might do is go back to audio only on the podcast. Maybe I'll also go to Tuesday only, maybe I'll go to voice note only because I'm also spending a lot of time on other people's podcasts at the moment, sort of just hanging out on other people's content platform.
So yeah, maybe I'll keep this one, maybe I'll bring this one for a while back to being more simple back to being more low fi. I don't know every so often, I'm like, I want to do video shit. And then after a few weeks, I'm like, wow, this is fun. But this takes like three hours out of my day. And I cannot afford to do that right now. So yeah, guys, bye. See ya.