Selling Was Hard Until I Understood This Concept
Guys… i’m BOILING over here. It’s the second heat wave of the summer here in Germany, 36°C in a country where almost nothing has air conditioning, so this is a short episode. But it’s a good one! Last week I talked about the ideal business model for a consultant. This week I want to talk about a concept that changed how I sell. For years I made selling harder than it needed to be, and then I understood one thing that made everything click. It’s a little unfair advantage hack that I rarely hear a...
Jun 23, 2026•36 min