A decision-making theory that changed my life + business
Jun 16, 2025•36 min
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Summary
Inspired by Derek Sivers' book "Hell Yeah or No," Jonathan Courtney challenges the common tendency to view big life decisions as only having two options. He argues this binary thinking creates self-imposed dilemmas and resentment, sharing personal and anecdotal examples from business, career changes, moving, and family life. Courtney encourages exploring a wider range of options and having difficult conversations to find more enjoyable and less destructive paths.Episode description
Hey everyone,
You know those big life decisions like when to quit a job, whether to buy a house or the painful “to stay or go” decision in relationships?
These kinds of decisions rarely have a clear answer and can cause a massive dilemma.
Here’s my take on how to make these decisions feel easier.
Cheers,Jonathan
P.S. it’s www.unscheduledceo.com now!
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