Reinventing Oral Care: The Slate Flosser Story

In this episode of The Unofficial Shopify Podcast, Brynn Snyder, co-founder of Slate Flosser, shares how she and her dentist husband tackled one of the most overlooked aspects of health—flossing. Together, they reimagined oral care with a product that could prevent gum disease, heart issues, and more.

But flossing is just the beginning. This episode dives into their journey through a $194K Kickstarter campaign, battling knockoffs on Amazon, and scaling a Shopify store with sustainability and innovation at its core.

Brynn reveals the challenges and triumphs of creating a physical product, why subscription models are key to recurring revenue, and how staying passionate can make or break your business.

Flossing might not seem revolutionary—until you hear this story.

• Slate Flosser
• Kickstarter Campaign
• Slate Flosser on Amazon

• Cleverific: https://cleverific.com/unofficial
• Zipify: http://zipify.com/KURT
• Address Validator: https://www.addressvalidator.com/

• Grow your Shopify store with me: https://ethercycle.com/apply
• See our recent client successes: https://ethercycle.com/work