How TikTok & Sidekick Helped Sell Out a Skincare Brand
Apr 29, 2025•41 min•Ep. 566
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Episode description
Also available on YouTube: youtu.be/Pi20dFaHoVg
Ben Attwood left agency life to create a men’s skincare brand he actually wanted to use. With no investors, no marketing budget, and no prior product experience, he built Clubhouse Skin using TikTok, Shopify, and a lot of trial and error.
In this episode, Ben shares how he:
- Sold out his first product run—twice
- Built a loyal customer base by building in public
- Used Shopify Sidekick to find superfans and boost conversions
- Leveraged AI to do what agencies charge thousands for
- Landed in retail by rallying his TikTok followers
Whether you're launching a product, bootstrapping a brand, or curious about real-world uses of AI in ecommerce, this one’s packed with practical takeaways.
Show Links:
Clubhouse Skin
Shopify
- Shopify Magic
- Getting started with Sidekick
- Shopify Newsroom: AI helped these founders fast-track their way to first sale
Sponsors:
- Zipify – Build high-converting sales funnels
- Cleverific – Smart order editing for Shopify
- Boost AI Search & Filter – Collection filtering + smart search
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