How BRĒZ Built a $28M Better-For-You Buzz Brand on Shopify
Jun 03, 2025•37 min•Ep. 571
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Episode description
What if your Shopify brand could sell 16 million cans and hit $28M in its first full year? Aaron Nosbisch did just that with BRĒZ, a microdose drink brand that taps into the decline of alcohol, the rise of wellness, and a smarter ecommerce playbook. In this episode, he breaks down the entire journey—from ignored category to household name.
Show Links
- Aaron Nosbisch: https://twitter.com/AaronJNosbisch
- BRĒZ: https://drinkbrez.com
- Lucyd: https://www.wearelucyd.com
Sponsors:
- Zipify – Build high-converting sales funnels
- Cleverific – Smart order editing for Shopify
- Viralsweep – Create sweepstakes, contests, and giveaways.
Work with Kurt:
- Grow your Shopify store: https://ethercycle.com/apply
- Join the newsletter: https://kurtelster.com/
Subscribe for more Shopify founder stories.
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