Hello everyone. This is Sean Kelly. I am the CEO and co-founder of unite and I am sitting here in my Tesla at 2:53 a.m. on whatever day it is sometime in January and 2021 and I am wanting to share a little bit about the vision for unite and what we're doing and why were doing it. So I'm a little bit of a late bird. It's funny. I I've, I've tried many, many different ways and I always seem to end up going to bed around, you know, 5:00 a.m.
It's just it's just one of my body likes to likes to sleep until it's funny. That's why that's to me. This is kind of my, my creative time. Gosh, so unite. Well, unite really started as a Part of part of my life that I wanted to bring into the world more. So my father got diagnosed with cancer when I was 12, he died when I was 15 during that time he really as soon as he knew he was going to die, he sort of became very focused on doing his his great work.
Like doing what he loved and doing basically what had been hard And to do from the other part of his life. And what I took from that is that don't wait until your dying to do what you love because that's what you'll want to do and when you know, you're going, you know, where you're going to go. And so that that sort of helped me have that entrepreneurial focus of of really wanting to do what felt exciting for me and what was what was the fun thing.
and, Then also through that, my mom became very depressed and and just lots of lots of emotional stuff as you would imagine losing your life partner at 17 years. And and so she had a really rough time with it and that that whole situation would have really taught me was that it was so important. Like, I think I feel like my dad had cancer and passed away because of of what he had.
The emotional stuff that had sort of not been fixed in his life where he hadn't come to terms with her, he hadn't figured out not so much about fixing the emotional stuff, but he hadn't figured out how to stay in his in Harmony and in alignment and he was doing things that he didn't want me doing and he was feeling frustrated and struggling. And and so it manifested in this, in this disease is my belief. And I listen to a lot of Abraham Hicks and that sort of That's, that's for her.
That's where a lot of these things come from is just that our thoughts, create our reality. And then Everything is Everything is vibration is emotion and that we are, we are in control, we whatever. We feel we attract and that's it. And so, I love that idea. I feel like you sort of have to pick. It's like either. Everything is random and everyone, you know, anyone can hurt you at any time and anything can happen.
And any time and it's all, it's all risky, and I feel like, that's why, why a lot of people live the way they live in a lot of countries, live the way they live, and go to war and all those things. And then the other way to look at it is that everybody is completely empowered and at choice and in charge of how they feel, which then brings to them, a vibrational match of whatever they're feeling. And so I choose that one, I feel like that is true for me and for
a lot of people, I know. So I feel like unite for me became this, so I guess during that time with my, with my family, I'm relaxed that I really wanted to find a way to support more happiness in the world and to bring together more things that that bring people joy. And I started to look at all the problems in the world and see that the, you know, there was homelessness and hunger and all these things. And what became clearer and
clearer is that When? People are really happy like really happy like like consistently High vibing very happy. There's a thing that happens where great ideas are your in the receiving mode of great ideas. And so solutions to problems sort of show up synchronicities support from the people, call it, the Universe. I guess that's what I would call it as the universe, but it's really like collaborative
components. So like people will be inspired to rendezvous with you and to leave their house just at the right time to like, see you at the grocery store and have this piece of the puzzle and and decide. At a spark something in you with the solution or whatever. But there's some magic that happens when people are happy.
And so, I feel like if everybody was consistently more in harmony with themselves and more happy and doing what they loved and just in, in every moment, being in that zone of Happiness, then there would be peace on Earth and no one would be hungry and he would do her very way less. It would just be a much a much nicer much nicer thing, and it's already pretty good. I mean, there's so much data. Of how good it is, and how many people are going so good? I love the Peter.
Diamandis abundance, video all about that. That there's just so many. It's just really, it's just absurd that level of Awesomeness, that is happening right now, on every level. Like, it's just better than it's ever been by far and getting better and anything, that's a problem. We have a solution for and it's just going to be the best ever. And so that's where that's my world view. Is that we're doing so good.
We're going to figure this all out and it's going to be awesome and it's just there's nothing to worry about in all we have to do is just feel good and be happy, and the world will sort itself out. Things will will sort of miraculously manifest around us, that will make everything really easy. And so that's, that's definitely that feels. If it was easy, it feels fun. And so unite really came out of this idea of like, so, I know that I want to Number one, find a way.
I was thinking like, how can I help bring happiness into the world and not just like One-on-one or, you know, even like a Tony Robbins style happiness where it's me reaching Millions, if not billions of people but you know maybe for short times I was like I really want to figure out a way to really like happiness at scale. How does that work? And at the time I was a musician and also thinking about life
coaching and different things. And so I was just playing with those ideas and what ended up happening over a series of time days weeks, months years is that this these visions and these opportunities in these synchronicities and and ideas started to form. And I started to see the basics of sort of This Global organizations company. About entrepreneurship and business and insight.
I began really seeing the potential of having a company that could play with the ranks of Google and Facebook, and whatever. But was focus on happiness and was focused on well-being, and Harmony Inner Harmony which leads out or Harmony and all the things that come along with that. So many moving pieces but just imagine if Facebook and Google and big companies like that.
If their only focus was on how to elevate human consciousness, and make people feel the best ever and support, you know, happiness and Harmony and well-being, and community, and all these things. and, We started a no Vents Company, my partner and I Crystal we met and basically met through through an events company that I was working with and then started her own company and went on to run over 100 events of the last five years. And you know did we did the
entrepreneur thing? We went from sort of not really having a clear career path and knowing what I wanted to you know, basically like being able to survive on And doing what I loved and figuring it out. And just you know bootstrapping and it's it was really fun and it was really really awesome. We learned a lot of us are first kind of dive into entrepreneurship and then as their hair always been this idea
for a technology company. And it started with this idea of at the time, I think it was before smartphones. And so we just have these flip phones and I remember thinking I'll be interesting if you could just call a number and they would connect you with a coach and that coach could be a specific type. And and you there could be rated and they could be like online and just charge you by the minute and kind of going to women hundred number. But for coaching And kaga suicide line.
But more not not not a not a crisis line and and just like a pay by the minute or pay, by the way, whatever. And so I was thinking I'd be interesting idea and that eventually grew into this idea of like what if we get all the wellness practitioners and events? Uplifting events and eco-sustainable wellness products, and all that stuff. What do we get all that stuff in
one place? And then it could, people could could rated against each other and just see the best stuff and we could get really, really specific. And so then I thought it would be interesting to just start to really work on personalization. And at this time, we were running events and other one. Neither Crystal. My partner where I are really interested in learning the Facebook marketing algorithm ad platform thing. It's just didn't feel exciting or interesting to us at the
time. And I know that we could figure it out and we're very both real smart in it's it's easy but I feel like there was a theme that we were seeing that like not a lot of we weren't super excited and a lot of the businesses we knew and people we knew in business we're just weren't excited about learning about ads and running ads on these platforms. And so we began thinking like, hmm, you know, Google and Facebook.
If I have a lot of information about all of us, they could probably do a really good job of selling out our events for us and I'll happily give them like you know up to it's like a lot like a lot of it like maybe half, I don't know. But a lot of money I would I would eat because that's the biggest job is just getting people in the door. If you do, if you knew you could just sell out. Like, dude, take take, take take the money, like, it's all good.
And so I was thinking, Oh, man, this is really interesting. Like, what if that existed for masseuses or energy, healers, or dance classes, or whatever? You know, workshops anything? And and I was like, oh, this is so interesting because that would really help a lot of people to not have to worry so much about the marketing and the sales part of it.
And that, if people could just literally show up and I and then we experience Just Airbnb and we got on that platform and used it. And it was like, it was so easy and we made like a lot of money over a summer. And it was just so lovely and it's so easy. And we didn't have to do anything to sort of get people
to rent our place. It just you just put your place up there and it just sold out and, you know, all your only job was to make sure that the your it was really clear what it was and that you communicated with people but they did. The work of finding the people for you didn't have to mark it and then they took the percentage and super happy to pay that. I think it was soon out, whatever, like 15% or something, 20 percent.
And it's like we just didn't know, work bare leg basically to just get a bunch of people to come in and and pay money to stay in our empty basement. So okay. Yeah, definitely take twelve percent or whatever. And so that became really interesting. And I was like, mmm, why isn't anyone built this? But for like, wellness products, services and events and that
just starting to percolate. And so, basically, we things things things started to crystallize, I'm like, okay, like this needs to happen and at some point in there, we thought about building a United Center of physical space, that would be
epic. but I'll tell you about more that later maybe but decided it wasn't right timing and thank God, you know, covid-19 We got clear that now is the time we need to. We want to start building, we want to start building this platform and so we just said, okay, we finished our New Year's Event in 2020. January 1st 2020, we finished it, cleaned it all up and then
we're like, okay, what's next? And we thought of doing a bunch of events and we were about to like, you know, do a whole series of big events where we rent out these beautiful places and put deposits down on spots. And at some point I just said, you know what, we need a really good reason not to work on the tech platform and this wasn't like mid-January. So before anything Hit and Run. Erica and I just, I just got this. This got this idea.
Like you know what, like it's really it really makes sense to work on this Tech platform and there's nothing that that's then I'm sitting in in the Tesla, that's sometimes it likes to speak and as I if we don't do this there needs to be a really good reason. Because it's like this is this is sort of in our in our idea that the vision for Unitas too. To have technology, but also media and events and spaces. And that the technology is kind of like the engine behind it.
It's the, it's what will sell out the events and fill up the spaces, and distribute the tech, or the media. And so, so I'm like, you know what, this is sort of like the base of all of this. And if we can build this really well, the rest of it's easy, like you can just sell out your van to go out stuff. So So, it just came to that it's, like, do we have a good reason not to do this? No. Okay. So we're going to focus purely on just building this Tech
platform. And so, literally, like, February, we're sort of building in. And then March, boom, exhibits and demic we met our technology team, right before then. And we worked with them to sort of build a plan. And we started building in June, I believe, and we're just about to launch our beta. We have had five or six private beta tests and so far so great and it's just it's the best ever and super excited to kind of get get things to that, to the next level. Hmm. And yeah, let's see.
So right now, the platform consists of the love feed which is basically a positive news feed and the goal is for everything that people share. There to to be uplifting and supportive and and something that you think would help other people feel good and that helps you feel good. And the idea behind the love feed is to sort of have a social media Network that's that's sharing. Good news and sharing happy uplifting things and that it's more of a personal growth site than a News Network.
Sort of where, you know, Twitter and Facebook and can kind of Get into that world of like sharing the facts and the news and Trump's and vaccines and the viruses. And it's like, okay, let's just go into, you know, conspiracy
stuff like, okay. Let's just what about focusing more on things that help, uplift people that are going well, that that are easy to feel good to people because there's enough room for all that other, all the other stuff, there's lots of spaces to share, everything else, so, but there's no, like, there's no, like, you know, really great positive. So Social network where everyone is encouraged to share uplifting
stuff. So that's the low feed and really interesting feature that we're thinking about building, which I think will be. The next thing is a check-ins. And we might call it path to Joy. We're deciding. But so imagine you log in and right away, there's a pop-up and it asks you how you're feeling and you have, I feel like crap. I feel bad, I feel. Okay, I feel good. I feel amazing.
And those are your five choices, kaga five-star and so you pick your, you pick your spot say, you're feeling amazing and then you start scrolling and each post has a has a 55. Five emotion check-in and it doesn't relay any information to the actual poster or the author of the post. It's more for you to just check in about how you're feeling and to rate these posts not sort of on their own, but relative to
how you were feeling before. And so, if you don't move a full star in either, Direction. And so you're just sort of still, if so say I started out feeling great and I'm still feeling great then I could just press a little better or worse. So it's like, oh I'm still feeling great and that post made me feel a little bit better. Still feeling great. Oh that was a little bit lower by but I'm still feeling great.
And then when you shift from feeling great to feeling good or feeling great, maybe unlock a super secret six star feeling the best ever, then you would click the The thing. And so it's a way to sort of tracked content.
And and then basically what it can do is it can we can see like okay so people who feel like crap when what the people who go from crap to good, they like these types of posts and then we can pinpoint the exact post because people are checking in per post and we can say okay this post is really great for people who are feeling like crap. Because it gets them to feeling like less crap.
And then this post is really great for people who are feeling like bad and less crap but to get them to feeling, okay? And these posts are great for people who feel okay to get them to feel good and then great. And so it's gonna be really interesting and then we can do the same thing with products services and events. So like this masseuse is really great when you're feeling really low but the people who are feeling really good, maybe don't like them as much, whatever.
So it's going to be really interesting to get this, this this These insights in this data and a big thing about the site is that we really want it to be all completely transparent. And so, you control what you see and at you can change it. So anything that you're seeing on your feed, you have asked for it in some way. You've, you've said I want these tags or your your filters are sort of open to it and that you can basically change it if you don't like it.
And you can, you can Say what you want and being total control of what you're seeing. And of course there's going to be, you know, nuances to I don't know exactly how it's all going to work and I'm sure there will be moments when people feel like they're my did I see this is not what I want but that's the intention. Is that your that it's it's very much that if you see something that you don't like that you should be able to trace it back to something that you asked for.
And that you said that you wanted or that you were open to and that you can Then change that and you can refine it and say, oh actually, I don't like that, I don't like this person's personal or whatever. So that's that's the love feed and then right now that check-in feature is not built but the left feet is and then we have profiles business and personal
profile. So you can post as a business comment as a business or a personal member and then you can fill out your profile and on the profile. There's the standard about stuff and You have your interest, let's share your tags. And so your tags will sort of help to curate the love feed for you, for the first little bit. And that will sort of be the general.
One of the algorithms that you can use is just creating sort of a list of tags that are sort of general terms, like Yoga and Wellness, and spirituality, and health mental health, and Entrepreneurship, and business, and will never, and then you'll see those posts first, and then you'll see. Under that, you'll be able to pick between most recent. Most engagement. And new users I think are like the three ways. And then you can also only see
people's favorites. So we're thinking that instead of having a five-star rating system, we're just going to have favorites and that's what I think next door's doing. And so that helps to clarify because I was like, mmmm, do you really care if someone writes something a three or four star like wouldn't you rather just know everybody's five-star stuff? And then you can kind of just
see what is the best. And that way you're also getting out of like the whole negative review cycle and it's like, if someone's is not getting a lot of favorites, then that's a good, that's a sign that they're not, you know, that good. And you don't need to like bash them with one stars and so it's really interesting or maybe they're just new, it'll be interesting and really interesting to see.
So we'll figure that there's there's nuances that we don't know yet how we're going to do it, but we won't have this thing called favorites where you can favorite a post, you can favorite a product service and then business, even a Person which I don't think we'll have that be public just to keep it to keep it. I don't think people want to do that but it's going to be really interesting because if you favorite all those things then you can be matched up with other
people who have similar favorites. So you have a friend who's put one of your favorites and another person has that same friend who is one of their favorites then potentially Another friend who's person has favorite might be a person B's favorite to or someone that they would want to meet and if they don't know them maybe that's I could then say hey you should meet this person.
And if you really love a dish at a restaurant and someone else really loves that dish, maybe then they you guys should know what each other loves at other restaurants. They haven't been too. It's coming really interesting. We're calling that one taste profiles, we haven't built that either, but that's one of the next features that were thinking of. And so that's the basics of it.
And then we've got our appreciations which is basically just good easy, good feeling things that you appreciate about the world. You can put into a feed your own feet and other people can look at it too. If you want, you can make it private, if you want to.
And then that's just something that you can just look at it and be like, oh, this is, this is something that I, this is something that I appreciate some and then, You have your, your favorites on your profile and you can have, you can sort everything product Services, events, asks and offers. Those are that's a thing that we're going to do. So you can ask for advice or support or or specific things or like a, you know, physical stuff where you can offer the same
thing. Like I have a free this or I have I'm offering this whatever. And so the asks the offers are going to be really interesting and then we have our Our vision board, which is going to be more things that you're creating, like specific beautiful new houses, you want to live in or a new partner that you're manifesting or car or whatever. And it might not be something that you would put on your appreciation board because it might have a bit more. It's something that you're creating.
So might have a bit more resistance or like something that you're just striving towards. So it's just like a different, a different energy than I see the appreciations being more, like, you know, nature and puppies, and kittens and like, easy, good feeling things, and is something that you would kind of go to when you're not feeling the best. And then, the vision board will be something that you go to, when you really feeling good.
And then you sort of being that manifesting mode and just like envisioning yourself in your new house and your car and I'm sure there'll be some crossover and you can put things in both and then I think that's it for the features right now. Yeah, I'm really super interesting to see what what comes next, so I think I'm going to leave that there and this.
So that is the the, the MVP, the minimum viable product for you night is, is this this next phase and we're going to be doing some testing some beta testing with some of our kind of core. Eddie and then rolling it out and maybe the same way the clubhouse is doing it. Where it's invite only. And so, you sort of get invites based on your activity on the site and and then it sort of grows slowly and organically so that we can really customize it
and make it the best ever. And it also sort of creates this fun, this fun sort of experience for people getting to be early users and set the tone and build have that that energy and that core community. And we really Be interesting. Just to see how that, how that all unfolds in general Bing. Yeah, I think that's it for now. Maybe I'll do another one on like on the vision of some of the future features and the spaces and different aspects of the tech and media & Events.
But I think for now that's the feels good. So so much love everyone. We're doing amazing. Let us know how we can support. One of my favorite things is connecting people and just making introductions Making Connections. So there's anything we can do, let us know so much love. We'll talk soon. Making Connections. So there's anything we can do, let us know so much love. We'll talk soon.