Click Here to join our free community and build momentum today!Interested in creating digital products, programs and courses? Digital products have the ability to be so beneficial, extremely profitable and a fantastic business model. But… they can be created and executed incorrectly, with the wrong intention and completely miss the point. Today we uncover the good, the bad, and walk you through the exact process you should take when you want to create and launch a digital product.Take our fre...
Aug 21, 2019•23 min
Click Here To Join Our Free Community!On the show today, Laura begins her new #GIRLTALK series with good friend and fellow nutrition coach, miss Kelly Collier. Like many of our friendships these days, theirs began on Instagram and slowly grew as they discovered just how alike they really were in their view on business and on life. Today they go hard on the bullshit mentality of "hustle", how this no longer serves us, and how to deal with struggle so that we come out powerfully on TOP. They bo...
Aug 19, 2019•44 min
Click Here to join our free community and build momentum today!The health of your business is a direct reflection of how healthy you are mentally, physically, and spiritually. No one seems to be talking about this and we see a major need to bring awareness to this. Ever notice how when someone’s business is crushing it, they are taking care of themselves and doing awesome in their personal life to support their growth? But what we also notice is that when people are struggling in their person...
Aug 16, 2019•25 min
Click Here To Join Our Free Community!Today we discuss modeling! No, not that kind. We’re diving into the modeling that occurs both consciously and subconsciously from the people we’re in close proximity with. You’ve likely heard that you are the sum of your 5 closest friends, but have you ever thought of why? It’s because we model the behaviors of those around us. We can leverage this in a positive way to surround ourselves with the success we aim to create or model the behaviors of successf...
Aug 14, 2019•30 min
In EP 083 Landon interviews Eric Balance. Eric is on a mission to help people discover their passion and he guides them down the road of sharing it with the world. After going through his own personal struggles including addiction, Eric began to find success in business. However, even in surface level success he knew there was something more. After pivoting multiple times, he went through a massive transformation where he found his purpose. He has gone from addiction to speaking on stage worl...
Aug 12, 2019•53 min
Click Here To Join Our Free Community!In EP 082 Landon and Laura dive into a controversial topic of how much value to provide for free. Some experts say to give it all away for free, some say not to give too much because they might not need your help. Tune in and listen to what The Unfiltered Coaches think, and their exact approach to building their business.Take our free 5 day training so you can activate your voice, unleash your “why” and build your ultimate foundation for success. Click he...
Aug 02, 2019•16 min
Click Here To Join Our Free Community!Is your phone the first thing you reach for in the morning? Do you wish you were getting more accomplished in a day? Over the last few weeks we’ve had the pleasure of guiding a lot of new online coaches on the first steps of starting their business. This has brought to light a number of the hacks we’ve personally used to avoid distraction and remain focused.In EP 081 we discuss the biggest distractions inside of your day, how to increase productivity and ...
Jul 31, 2019•24 min
Click Here To Join Our Free Community!Who is the person you must become in order to be successful? In EP 080 Landon and Laura explore the changes and evolution that must occur to step into the success you seek. You are where you are because of the person you are today. To get where you're going you must grow, and you must evolve. What keeps getting in your way? What is causing you anxiety? What false beliefs must you let go and what qualities must you step into to achieve what you're after? T...
Jul 29, 2019•16 min
Click Here To Join Our Free Community!Today Landon and Laura dive into bad days!! Coming off the end of a weekend filled with work they both experienced the dreaded "bad day", plural, and share the details of what led up to these events, why they occurred, and how they bounced back. The truth is that it does not matter if your new or experienced, established or in hustle mode, you are going to experience bad days. What's important is how you bounce back and what measures you put in place to m...
Jul 26, 2019•19 min
Click Here To Join Our Free Community!In EP 078 Landon and Laura dive into the lost art of Customer Retention! The truth is that coaches are getting hyper focused on acquiring new clients and completely forgetting about servicing and retaining their existing clients... Leaving money on the table.Today, they outline the 3 ways to grow your business and how you can increase your profits without having to acquire a single new client inside of your business. In addition they discuss how to track ...
Jul 24, 2019•27 min
300 qualified leads in 60 minutes?!?! It sounds like a complete hoax...one of those ads that pop up on your Facebook feed you scroll right past because "Psshhh ya right..." But in today's episode Landon and Laura give you the EXACT strategy they use time and time again to massively expand their reach, their email list, and ultimately their LEADS in a way that is both ethical and predictable. They want you to share a piece of the pie with you, so listen up and take notes. You won't want to mis...
Jul 22, 2019•18 min
Every coach, no matter what stage of the game they are at, struggles with one major self-limitation at some point (or at many points) throughout their career. Self-doubt is one of the biggest blockers to our success - and ultimately our happiness. In today's episode Landon and Laura tackle this from two very specific angles, both of which are necessary to overcome, move past and bulletproof ourselves against it once and for all. Laura dives into the top three internal strategies she has succe...
Jul 19, 2019•24 min
"I'm certified!!...now what..." is a common feeling for many coaches as their feelings of excitement quickly turns into a flash of panic. In fact, I think everyone has this big scary thought right after they get launched into the online coaching world, told to go forth and conquer without a whole lot of guidance (never-mind a road-map) on what to conquer or how the heck to do it. On today's episode, Landon and Laura discuss what they wish they would have done years ago to grow their business ...
Jul 17, 2019•22 min
On today's episode, Laura interviews Jill Coleman - the massively successful mentor to hundreds of fit pro's looking to make the leap into the online world of impact and freedom. Laura and Jill dive into the struggle we all face around arguing for our own limitations where the excuses we make for inaction ultimately leave us feeling stuck, fearful and like an imposter. They uncover the root of this, how to overcome the most common mindset pitfalls new coaches fall into, and ultimately how to ...
Jul 15, 2019•44 min
Building a successful online business comes down to three things...building a strong foundation to grow upon, establishing daily clarity and developing resiliency. On the show today Landon and Laura dive into the idea of building momentum in your business and the power of taking your business growth one step at a time in order to achieve all three. If you ever feel completely overwhelmed and paralyzed by everything that you need to do, and you are never able to escape the mile-long "perfectio...
Jul 12, 2019•11 min
Mentors, mentors everywhere! How do you know if you need one, if you're ready for one and WHO is the right one for you? On the show today Landon and Laura dive into the modern day mentorship conundrum that many new coaches are struggling with. In the age of high pressure sales and incentive based marketing strategies, hiring a business coach is a messy playing field. But should the fear of being pitched hold you back from seeking the right person for you?Landon and Laura believe that mentorsh...
Jul 10, 2019•33 min
In EP 071 we answer the question: Facebook OR Instagram? And, we dive into how the experts are finding their ideal clients using social media. Specifically helping you identify which social media platforms you should spend your time focusing on.Online Coaches and Personal Trainers area always asking “Should I post on Facebook or Instagram”, but this is the wrong question. You must ask “Where is my ideal client hanging out”. Laura and Landon walk through the process they use to find their idea...
Jul 08, 2019•30 min
On today's show, Laura connects with Libby Crow, a global mentor for entrepreneurs helping them grow their businesses and their minds. She is the founder of LC International, a marketing strategy company for digital consultants, and Co-Founder of The Daily Shift, a personal development company for aspiring and accomplished entrepreneurs alike.Laura and Libby explore the common entrepreneurial journey from internal struggle to a place a spaciousness. They explore how leaning into uncertainty i...
Jul 05, 2019•42 min
In EP 069 I interview Tim Lyons, owner of Pulse Fitness, published author, a highly sought-after marketing consultant and owner of ProFit Marketing Solutions. Tim has two 2 Comma Club Awards, and has devised industry-specific marketing strategies to help other gym owners get better results for their businesses.On the show today we discuss the current state of fitness marketing in 2019. We dive into subjects such as video marketing, what’s required to be successful, repurposing content and cre...
Jul 03, 2019•51 min
In EP 068 on The Unfiltered Coach Podcast we talk about learning the different between an opportunity and a distraction in your fitness business. It’s easy to view everything as an opportunity but this an lead to inaction, stress, and burnout.They outline how important it is to identify where you’re at, and what the primary focus is, and use this as your north star to decipher between what’s moving your business forward and what’s purely a distraction.If you're looking to refine your message ...
Jul 01, 2019•24 min
In EP 067 we talk about how to market yourself on social media! Marketing can be extremely overwhelming as a personal trainer and online coach, especially if you're just getting started. We uncover the common mistakes that are made and provide a clear set of actions steps to begin marketing yourself.Times are changing... "Just" posting on Social Media no longer works. And, you can no longer rely on being "good" at your craft. You must step into the role of a business owner and learn to market...
Jun 28, 2019•25 min
In EP 066 Landon breaks down the simple math for creating a 6-Figure coaching business. We reverse engineer exactly what's needed to accomplish this and discuss the issues with arbitrary financial targets.On the show today, I discuss how a "6-Figure" coaching business can be an illusive and overwhelming goal if we don't understand what's required to create it. This is cured by creating clarity around exactly what's required. This provides a blueprint for the exact tasks required and provides ...
Jun 26, 2019•8 min
In EP 065 we discuss breaking the mold as a personal trainer and online fitness coach. We fell victim to the very same trap that we discuss in today's episode. The trap of doing what everyone else in the industry is doing, and not realizing there was another way.On the show today, we dive into why it's important to throw away the industry "norm" and create your own path, redefine success, and ignore what everyone else is doing. Just because it's been done a certain way, doesn't mean it's righ...
Jun 24, 2019•27 min
In EP 064 Laura dives into the illusion of balance today, and why we feel like it's something we need to earn inside of our careers before we give ourselves permission to chase it. Balance is elusive, touted as something to aspire to without any tangible steps to actually getting there. We view it through the lens of being saved for the worth, the successful and the people who have already "made it". Yet for many of us, if we were to take a step back and realize that balance is only a feeling...
Jun 21, 2019•19 min
In EP 063 Laura and I explain how to create a content marketing strategy to establish authority as an online fitness coach. You need a mix of both long and short term marketing strategies to create success within your coaching business. Today we will cover a thorough, and layered, content marketing strategy which is the backbone of your long term marketing.We were inspired by the revamp and creation of our very own Content Machine we created. We walk through the keys you need for creating you...
Jun 19, 2019•21 min
In EP 062 of The Unfiltered Coach Podcast we dive into how taking on $100,000 worth of debt was the best decision we ever made. We've never discussed what we went through both emotionally and financially like we do in today's episode. It's raw, unfiltered, and we outline what it's allowed us to do and how we view it as a $100,000 investment in tuition.The journey we've traveled has allowed us to relate to every coach and business owner that is going through similar circumstances, or simply af...
Jun 17, 2019•29 min
Click here to download my free swipe on How To Run A Free Or Paid Fitness ChallengeToday we are diving into How To Run A Free Or Paid Fitness Challenge. I discuss the bad stigma that challenges have developed over the years of misuse by poor personal trainers and coaches. Then I outline the 3 ways to leverage a fitness challenge to build your online coaching business.Connect with us on Social Media:Instagram: @landonpoburan, @laurapoburanWebsite: https://landonp.com/, https://laurapoburan.com...
Jun 11, 2019•19 min
This week on the podcast, Laura and Landon dive into their most hilarious top 10 lessons and discoveries since moving across the continent from Edmonton, AB Canada alllll the way to the desert of Scottsdale, Arizona. Turns out life is a little more different than they expected! They hold nothing back and want you to feel like you are right there with them as they explore the good, the bad and the ugly about what it means to uproot and take off in a new direction in business and in life. That'...
Jun 03, 2019•26 min
Today on the show Laura and Landon interview Sam Davis, an online coach who has built her massive success around her vision to help other women discover and step into their most powerful selves. Sam gives us the unfiltered story of her own personal struggles with feeling empowered in her own life and how this journey has led her to where she is now - an inspiring leader for women who feel lost in their life and trapped in their bodies. Sam owns the power of her energy and of her purpose to in...
May 27, 2019•44 min
On this week's episode, Laura and Landon deep dive into the freedom lifestyle touted as being the ultimate form of success for online entrepreneurs. They unravel the nature of what it truly means to live a life of freedom, where everyone seems to be going wrong and, most importantly, how you can stop waiting for "one day" and start living more freely right NOW.Laura and Landon share their personal evolution from a time when they felt trapped and lost to the freedom based lifestyle they have s...
May 20, 2019•27 min
