Members Spotlight with Alex Derham and Elaine Thomas

In this unique "Members Spotlight" episode, we feature two in-depth interviews that give listeners a comprehensive look into the flooring industry. Guest host Alex Derham from Smartwood Flooring interviews our regular host, Tom, for a deep dive into choosing the best flooring products and fostering strong supplier relationships. Later, Elaine Thomas of Living Floors joins us to discuss how her business has transformed over the last 25 years, adapting to changing customer needs and new technologies.

What’s Inside:

• The critical differences between big-box store flooring products and high-quality, specialised options
• Why Tom prefers glue-down installations over click LVT and tips for effective budgeting in flooring
• Elaine's insights on evolving customer expectations, showroom experiences, and the role of technology in a traditional business

Memorable Quotes:

• "When it comes to flooring, it’s not just about the product—it’s about the relationship with your supplier, the quality, and what best suits the space." — Tom Cockerill, Host
• "If you have a showroom, you’ve got to give customers an experience, or they may as well just buy online." — Elaine Thomas, Living Floors

Guest Information:

• Alex Derham – Smartwood Flooring
• Website: https://www.smartwoodflooring-scotland.com/
• Elaine Thomas – Living Floors
• Website: https://living-floors.co.uk/ 

Episode Sponsored By: UltraFloor

https://www.instarmac.co.uk/products/ultrafloor/

https://www.facebook.com/UltraFloorContractFlooringSolutions/

https://www.instagram.com/ultraflooruk/

https://www.tiktok.com/@ultrafloor

Useful Links

• Claim a free contract kit from UltraFloor: UltraFloor Contract Kit

Where to find us

• Website: https://theukflooringpodcast.co.uk
• Instagram: https://www.instagram.com/theukflooringpodcast/
• Facebook: https://www.facebook.com/theukflooringpodcast
• YouTube: https://www.youtube.com/@cockerillco6141

Produced by Cockerill & Co

• Reach out on 01325 952548 or email hello@cockerillandco.co.uk
• Website: https://www.cockerillandco.co.uk
• Instagram: https://www.instagram.com/cockerillandco/
• Facebook: https://www.facebook.com/cockerillandco/

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