Episode 002 - Breaking the Bourbon Monoculture
Jul 08, 2023•27 min
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Episode description
Since the ascent of Pappy Van Winkle and Buffalo Trace Distillery soon after, the culture surrounding today's hottest Bourbons has homogenized around a small set of similar tastes and ideals. While that formula worked out for Kentucky's largest producers, will it continue to be successful for small brands moving forward? Distiller Todd Leopold joins the conversation to add his thoughts on diversification in the whiskey market.
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