EDM festivals like
Electronic Daisy Carnival and Ultra draw more than 100,000 people, and can last for
days at a time. Superstar DJs have replaced records and milk crates with million-dollar
staging and private jets. And it doesn’t end at EDM. Top 40 artists are lining up to
collaborate and remix with the giants of the EDM world, creating a massive crossover
audience and fueling EDM’s expansion across the globe.
The TW!X M!X (The Twitter Mix) is a mix show created with that expansion in mind.
The TW!X M!X seamlessly blends the best in today’s electronic dance music with
remixes of Top 40 radio hits, creating a new, addictively dance-worthy party track every
day. EDM artists like Avicii, Calvin Harris, and David Guetta are staples, alongside
dance mixes of the biggest names in Top 40 radio like Katy Perry and Usher. In its
hometown of Albuquerque, the TW!X M!X has become somewhat of a cult phenomenon,
commanding an average of 150,000 downloads a month.
The TW!X M!X also features interviews with some of the top artists in the EDM world,
like Kaskade, Afrojack, Chuckie, and Steve Aoki to name a few. Listeners are
encouraged to tweet their requests, and can then download each night’s show the
following day for free on iTunes, giving the listener an instant feeling of ownership and
collaboration. This feeling of ownership, combined with a rabid fan base that grows
larger each day, is what makes the TW!X M!X such a unique and powerful addition to
your radio lineup.
@JustinCaseOnAir
twitter.com/JustinCaseOnAir
and Like him on Facebook!
The Twix Mix is for promotional use only.
