The True Sales Podcast: Selling with Honesty, Consistency & Confidence

The True Sales Podcast features sales tips, business insights and life hacks from sales, business and customer service leaders from across the globe. From short, solo podcasts with host, Paul Owen, to longer interviews with one or two expert guests, you can tune in to hear Paul and guests share their sales experiences to inform, educate and entertain listeners interested in improving their sales performance.

Last refreshed: August 17th, 2025 at 12:16 PM ⓘ

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Episodes

EPISODE 8 – The Secret Skill: Four Simple Steps to Successful Sales

Every sales conversation with a client is different, of course, but not as different as you might imagine. Underpinning most successful sales conversations is a four-step structure and, through following the structure, you will have good calls and meetings with prospective clients more consistently. What are those steps? And do they always come in the same order? Our host, Paul Owen, is joined in this episode by Tanya Uniacke and Jamie Lester to discuss the benefits of a structure to sales inter...

Sep 26, 2019•43 min•Season 1Ep. 8

EPISODE 7 – Business Leader Profile: Julie Rodilosso

Aged 16, Julie Rodilosso was a single working parent knocking on doors to sell life insurance in South Africa. Today, she is one of the UK’s most successful insurance entrepreneurs who founded, built and sold her first business for £12 million. A self-taught sales superstar, she is passionate about the need for all of us to be trained in the skill of sales. What has sales taught her? How did those skills help her achieve financial security, career satisfaction and a fulfilled life? And what’s ne...

Sep 12, 2019•29 min•Season 1Ep. 7

EPISODE 6 – The Ingredients For Success in Sales

There are 5 attributes so regularly found in successful salespeople that it’s fair to call them the ‘Ingredients For Success’. The traits are also key to success in other areas of business. Do you have them? How do you know? Hosted by Paul Owen with special guests, Nicola Cook and Marcus Vassiliou , this episode discusses the attributes for success and explores whether you’re born with them or whether they can be learnt. *Series 1 of our podcast - Episodes 1-24 - was branded differently and so m...

Aug 29, 2019•32 min•Season 1Ep. 6

EPISODE 5 – Business Leader Profile: Michael Tobin OBE

An engineering apprentice at the age of 20, Mike Tobin OBE fell into sales by accident, an accident that led to an amazing career and life. He was MD of the French computer company, Goupil, by 22 and later became CEO of Telecity, taking them from a market cap of £6m to almost £3bn. He was made an OBE in 2014 for his services to the digital economy. Mike’s story is fascinating, not just for what he’s achieved in his career but for how he regards sales as a key skill for life, not just for busines...

Aug 14, 2019•36 min•Season 1Ep. 5

EPISODE 4 – The Hidden Career: 10 Reasons To Find Sales and Change your Life

There are many great reasons to go into sales, either as a first job to develop business skills or as part of a plan to spend your life in sales, yet too often they’re overlooked. So, what might you gain from moving into sales? Hosted by Paul Owen with special guests, Danielle Raymont and Gordon McAlpine , this episode uncovers 10 compelling reasons to consider sales. *Series 1 of our podcast - Episodes 1-24 - was branded differently and so might initially confuse you if you start listening anyt...

Jul 31, 2019•46 min•Season 1Ep. 4

EPISODE 3 – Business Leader Profile: Nicola Cook

Founder and CEO of Company Shortcuts, Nicola Cook is a bestselling author, a high-profile keynote speaker and a leading light in the world of business growth and sales. One of only two children at her school not to go into higher education, the early signs of a successful career were not 100% obvious! How did she find her way in business and what lessons in life did she learn from an early exposure to sales? *Series 1 of our podcast - Episodes 1-24 - was branded differently and so might initiall...

Jul 31, 2019•33 min•Season 1Ep. 3

EPISODE 2 – Secrets, Myths and Scandal - How Sales is Misunderstood & Why it Matters

There are 3 widely believed myths about sales, both as a skill and a career, and they’re dangerous because they stop many people from learning how to sell. Hosted by Paul Owen with special guests, Barney Stinton and Alex Evans , this episode exposes the myths and explains the truth about the world of sales. When you understand the truth, you will see how it helps you become better in business and better in life. *Series 1 of our podcast - Episodes 1-24 - was branded differently and so might init...

Jul 31, 2019•42 min•Season 1Ep. 2

EPISODE 1 - A Life-Changing Decision - Poverty to Success through Sales

Aged 32, I was £26,000 in debt and earning £8,000 a year in a data admin job which gave me no life skills, no career opportunity and no self-esteem. I was living in the back bedroom of a friend's house. 9 credit card statements arrived on the doorstep each month. My life had not turned out the way I would have wanted. In December of that year (2000), I got a new job, a job that was to change my life forever. This episode, hosted by Entrepreneur and former BBC Broadcaster Dominic Cotton , explore...

Jul 18, 2019•30 min•Season 1Ep. 1

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