Social Media Marketing: Video Is On The Rise, So Is TikTok

The Trend Talk Show brings industry experts together to discuss what's good, what's bad, and what's next in business, social media, technology, personal branding, and more. 

In this episode, panelists discussed new and emerging social media marketing trends including:

🔵 36% of consumers prefer 1-3 minute videos and 27% favor 4-6 minute videos according to Hubspot. Fewer, want to see shorter, less than 60 sec and longer, 7-9 minutes, 15% and 14%, respectively. 

🔵 TikTok is growing, it's website became the most popular domain in late 2020, according to Hubspot and it was the most downloaded app in the US in 2021, 94M downloads notes Appptopia. 

🔵 The majority of businesses using video has grown, jumping from 61% in 2016 to 81% in 2018, and increasing to 86% in 2022 according to Wyzowl's annual State of Video Marketing Survey 2022. 

And more

PANELISTS

🔵 Brenda Meller, LinkedIn Coach and Consultant, Meller Marketing

🔵 Moumita Das Roy, Marketer and DEI Advocate, Dulux Group

Hosted by Annette Richmond, Personal Brand Strategist, Personal Brand You. 

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