NFL and Streaming: A Super Bowl Data Dive

The Town with Matthew Belloni

Feb 06, 2025•32 min

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Episode description

Matt is joined by Antenna CEO Jonathan Carson to look at the NFL in the digital age and provide insight on how streamers are leveraging NFL rights as a massive subscriber event. They talk about some moves the league has made to target different fans, how much of an impact live NFL games have had on Netflix, and if the splintering of NFL rights could lead to diminishing returns (02:32). Matt finishes the show with a Super Bowl ratings prediction (25:27).

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Host: Matt Belloni

Guest: Jonathan Carson

Producers: Craig Horlbeck and Jessie Lopez

Theme Song: Devon Renaldo

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