14 years ago, Daniel Blackwell was living out of his car in the parking lot of his office. Today, Dan has closed over a billion dollars in sales and struck a name for himself as one of the sharpest agents in multifamily real estate. His secret? It’s not a secret! Dan has one of the most consistent and insightful video channels out there, and he’s always willing to share his knowledge with anyone looking for help—including you. This week, I talked with Dan about: Making video that works for you B...
Mar 02, 2022•47 min
Me and Alyssia Essig go way back. Over her 25 years in the business, she’s done it all, from working on her own, to leading teams, and now she’s teaching leadership as one of our coaches! This week, Alyssia is going to tell you the 5 vital steps to building a dream team that will grow your business. You’ll learn: The questions you need to ask before building a team How to hire – get someone who wants to do the things you hate! Choosing your team model and your business model And that’s only scra...
Mar 01, 2022•33 min
If change never stops, then why do we resist it? Why do we struggle with things beyond our control instead of using them to find our own greatness? I want to challenge you to take a look at the way that you adapt to the new. Where could you see an opportunity instead of an obstacle?
Feb 28, 2022•1 min
You’ve probably heard me say it before: it’s all about relationship marketing. And one of my favorite ways to do this is with a geographical farm. Farming will not only boost your business, but when done right, could make you the most popular person in your community. I sat down with Monica Carr to discuss how she built her farm into what it is today and how you can build yours. Imagine having people line up to get on your mailing list! Watch or listen, and you’ll understand why any consumer wou...
Feb 28, 2022•18 min
Austin is booming right now, and with a huge number of these buyers relocating from another state, it takes a superstar agent like Khani Zulu to make them feel comfortable and confident getting into their new homes. Khani has a brilliant process which includes specialized questionnaires, getting the most out of technology, and maximizing her time with relocation buyers. But it’s her unique philosophy of viewing every transaction through the eyes of an investor that I think will make this brief i...
Feb 25, 2022•11 min
Michael Franco began his career in NYC as a lawyer, but his love for the city soon turned to a love for luxury real estate. In record time, Michael became a power broker in the New York luxury market, and this week, he shares some of his secrets for breaking into high-dollar listings and thriving at the top. A little hint: leveraging sales, self-promotion, and market knowledge!
Feb 24, 2022•28 min
The only constant is change. And right now, the real estate industry is seemingly on the cusp of a whole new territory when it comes to blockchain, crypto, and NFTs. Here’s the thing – I’m not predicting a major shift anytime soon, but I do want you to be informed and prepared. The longer you wait to familiarize yourself with these innovations, the harder it will be to play catch-up. So I’ve asked Propy founder Natalia Karayaneva to join me on today’s episode of the Tom Ferry Podcast Experience ...
Feb 23, 2022•55 min
With high enough standards, you don’t need a mega team to create mega results. Teresa Cowart leads a team in Savannah, GA, where her 17 agents averaged 47 closed transactions in 2021! And she joins me on today’s episode of Team Builders to reveal how they do it. From accountability and production standards to the importance of tracking and measuring, Teresa shares her experience and insight into how to run a highly efficient team.
Feb 22, 2022•40 min
Challenges are going to arise. People are going to leave. Clients are going to ghost you. When these things happen, do you take it personally and let it derail you? Or do you stay on your path and keep moving forward? Let’s agree to respect the journey people are on... and remain focused on your own.
Feb 21, 2022•2 min
There’s never been a better medium to earn consumer trust and demonstrate your knowledge than video. But if you’re still floating aimlessly, unsure of where you fit in the video landscape, today’s episode of This Week in Marketing is for you. In just 13 minutes, Jason Pantana breaks down five real estate video avatars to help you determine the ideal video style you should adopt.
Feb 21, 2022•16 min
Circle dialing and calling your past clients don’t really have anything to do with each other. Except one thing: They’re both highly effective prospecting strategies to use today. On today’s episode of Confidence & Conversion, I continue my conversation with Tom Toole and we role play scripts and dialogues for both of these strategies. Tom also talks about the importance of staying on top of market conditions and three ways he stays dialed into what’s happening on a regular basis. All of tha...
Feb 18, 2022•10 min
“Brokers are a dime a dozen. Even at the luxury level, they’re everywhere. If you can’t differentiate yourself and have a confident conversation with buyers and sellers about what’s really going on... you’re dead in the water.” Sage advice from Kirsten Jordan, longtime New York real estate professional and the first female agent cast on Million Dollar Listing New York. She joins me on today’s episode of Luxury Code to share even more great insights, including: How she embraced an empowering pers...
Feb 17, 2022•25 min
Every year, real estate consultants T3 Sixty release the Swanepoel Trends Report, tackling some of the most relevant topics concerning our industry. With the recent release of the 2022 report, I asked T3 Sixty’s president Jack Miller to join me on today’s episode of the Tom Ferry Podcast Experience to discuss all 9 trends they’ve identified. We cover everything from what the industry might look like in five years, to why the demand for housing isn’t decreasing anytime soon, to the impact of tech...
Feb 16, 2022•54 min•Ep. 1049
As team leader of Arizona-statewide real estate group The Laughton Team, George Laughton oversees approximately 150 agents closing 3000 transactions annually for a total of 1 billion dollars in volume. So he knows what it takes to successfully build a powerhouse real estate team. But today’s episode of Team Builders isn’t only for those building mega teams. I also got inside George’s thought process for anyone looking to start growing a team from scratch. Whether you’re looking to take that firs...
Feb 15, 2022•59 min
Throughout history, ambitious people have been able to shatter glass ceilings and achieve more than ever thought possible. Why? Because they were obsessed. They were fully committed to their goals and stopped at nothing to achieve them. I know you have a similar ambition within you. So... what’s your four-minute mile?
Feb 14, 2022•1 min
“Best hairstylist near me.” “Great sushi near me.” “Reliable plumber near me.” Sound familiar? People use Google to search for resources like this all the time. So it only makes sense to have a strong presence on Google for that next search for “Best real estate agent near me.” That’s why your Google Business Profile (GBP) is so important, and today’s This Week in Marketing is devoted to helping you make the most of yours. Let me and Jason Pantana make sense of it all and walk you through some k...
Feb 14, 2022•13 min
Many homeowners today are scared to move because all they hear is how difficult it is to buy a house, and they feel like they’ll be stranded with nowhere to live if they sell. Tom Toole is here to dispel that notion. I asked him to join me on today’s Confidence & Conversion to talk about some of the objection handlers every agent needs in today’s competitive market. It’s always enlightening to role play with Tom Toole. The guy works on his scripts and it’s obvious. Watch this episode to lear...
Feb 11, 2022•11 min
Gary Gold has sold some of the top, record-breaking luxury properties in Greater Los Angeles –The Playboy Mansion, The Hearst Estate, The Chartwell Estate, and more – and for good reason! As you’ll see on today’s Luxury Code, Gary doesn’t just cross his fingers and hope he’s able to land these high-profile listings. He has a detailed 10-point system that he follows, and it sets him apart from the competition. Would you like to know those 10 steps? Then listen to or watch today’s part 1 of this r...
Feb 10, 2022•56 min
Do you want to win bad enough? Tim Grover knows what it takes to win. He’s seen it in his career training superstar athletes like Michael Jordan, Kobe Bryant, Charles Barkley and many others. Today he’s an author and business consultant, and I had the good fortune to present him as a keynote speaker to our coaching members at last week’s Elite Retreat in Las Vegas. We also took the time to sit down for today’s podcast, where he rips the band-aid off the realities of tapping into the greatness wi...
Feb 09, 2022•59 min
Last week’s part one gave you a taste of DJ & Lindsey DellaSala’s amazing success over the last five years, going from 84 annual transactions to more than 2,600! Today we wrap up this stimulating conversation by diving deep into: Effective lead generation systems The most important indicators DJ & Lindsey track and measure How their coaching pays for itself What it’s like working with a spouse – and mistakes to avoid If you’re serious about building a mega team, there aren’t many better ...
Feb 08, 2022•31 min
How many times in 2021 did you put your blinders on and absolutely slay the day? How many times can you do it in 2022? Here’s the thing: When you gain the mental toughness to do that over and over again, you’ll experience geometric growth in your business. Check out my important message in today’s Mindset Monday.
Feb 07, 2022•39 min
Instagram is always evolving, and right now you can be an early adopter on one of the best opportunities it provides – Reels ads. This is basically putting money behind your short-form Reels videos and gaining the ability to target specific audiences. On today’s episode of This Week in Marketing, our resident expert Jason Pantana will walk you through the step-by-step process of creating a Reels ad. Don’t miss this information-packed, 13-minute tutorial.
Feb 07, 2022•13 min
It pretty much goes without saying that most agents prefer working with sellers over buyers. But it’s not unanimous... as long as Alyssia Essig is in the game. You see, Alyssia has figured out how to overcome all those tired tropes about buyers. And in the process, she’s opened up a whole new world of possibility for herself and her team. She joins me on today’s Confidence & Conversion to discuss and debate her unusual but effective methodology, including: Why her long-form buyer consultatio...
Feb 04, 2022•22 min
Lauren Grauman, Jon Grauman, and Steven Cohen return with tons more insight into the luxury real estate market in part two of this two-part Luxury Code. From all three of these Rockstar agents, you’ll sense their genuine commitment to better serve their clients AND live more fulfilling lives in the process. Along the way we unpack: How to surprise and delight at the luxury level Fundamentals for success when starting out in luxury real estate The undeniable importance of authenticity, and much m...
Feb 03, 2022•31 min
Real estate consultant and blogger Rob Hahn is never short of opinions. He’s worked with some of the largest firms in the industry, and oftentimes his “takes” turn controversial because he speaks his mind and says what people need to hear, not what they want to hear. So you know we’re in for a good time on today’s podcast episode. Sit in on this lively conversation with Rob where we discuss: • Which millennial stereotypes are real when it comes to real estate? • Existential threats to the future...
Feb 02, 2022•49 min
In 2016, DJ & Lindsey DellaSala’s “The DJ & Lindsey Team” closed 84 transactions in their Northeast Florida marketplace. That’s an extremely impressive year. But DJ & Lindsey weren’t content. They saw more untapped potential. So they started putting systems in place to go after it. They nearly doubled their production in 2017, and their numbers have increased exponentially since then. Here’s proof: In 2021, they closed 2,687 transactions with another 470 pending! So it’s clear they’v...
Feb 01, 2022•29 min
What happens when you’re new in real estate and suddenly realize you don’t have a compelling reason for people to work with you? Wouldn’t it be great if... ...You found a way to build near-instant authority in your market. ...Homeowners never questioned what you’ll do to market their house. ...Consumers recognize the value you bring before you even meet with them. Calgary Rockstar agent Brad McCallum has this all figured out. With less than three years in real estate, he’s already totally domina...
Feb 01, 2022•54 min
Premier athletes perform at the top of their game for six, seven months, max... and then they get an entire “off-season” to rebuild and recover. A businessperson like yourself doesn’t get that luxury, so it’s up to you to make a conscious effort to let your body recover. Burnout is real my friend, and if you don’t stop to recharge your energy, your health, and your focus every once in a while, you’re definitely not performing at the top of your game. Am I talking to you?
Jan 31, 2022•2 min
What happens when L.A. and NYC luxury agents – who accounted for nearly $20 million in GCI in 2021 – converge in a Dallas podcast studio? YOU get to hear multiple perspectives on what it takes to succeed in luxury real estate, that’s what. On today’s Luxury Code, Jon & Lauren Grauman from the Westside of L.A. and Steven Cohen from Manhattan share their insights into the true meaning of luxury, the importance of authenticity, marketing tips and more! Whether you’re a luxury agent looking for ...
Jan 27, 2022•35 min
If there’s one takeaway from today’s Tom Ferry Podcast Experience video roundtable, it’s this: The only way to get better at video is to start, put them out there and do better next time. That’s how you learn. But if you’re not even trying, you’ll never grow and you’ll miss out on massive exposure possible through video marketing. So I assembled four video Rockstars – Katie Day of Houston, TX, Steven Kim of Toronto, ON, Erica Wolfe of Palm Beach County, FL, and David Caldwell from the suburbs of...
Jan 26, 2022•39 min
