Troy Carter: "There was no Plan B"

The Sunday Times’s tech correspondent brings on Troy Carter, Lady Gaga’s former manager and music executive, to talk about the importance of radio (3:40), why streaming is still evolving (6:10), the death of the album (7:20), showing up at Spotify (9:50), the music industry’s history of screwing artists (13:50), why artists are less desperate than they used to be (15:20), growing up as an aspiring rapper in West Philadelphia (21:40), doorstepping Will Smith and DJ Jazzy Jeff (24:30), dropping out and failing (26:50), promoting Wu-Tang Clan in Philadelphia (28:55), working at Bad Boy when Tupac Shakur got shot (30:30), becoming Eve’s manager (32:40), what works in music (33:40), negotiating with Taylor Swift (36:55), becoming Lady Gaga’s manager (39:30), how they used social media to build a following (42:10), becoming a tech investor (40:55), how the techlash has created opportunity (43:40), investing early in Uber (47:55), the merging of culture and tech (49:10), whether we should worry about algorithm-led art (51:40), how the music industry will change (55:40), his worst day of work (58:40), and managing Prince’s estate (1:01:00).

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