How to Use Leverage to Grow Your Business at Massive Scale with Eric Jorgenson

A few months ago, I stumbled across the work of Eric Jorgenson. Eric had recently published his best-selling book, entitled “The Almanac of Naval Ravikant.   In his book, Eric breaks down and articulately conceptualizes the business concepts of leverage, which were introduced to him by a very popular Twitter thread, written by Naval Ravikant.    Leverage is a word that gets thrown around a lot, but how do you actually define this concept? More importantly, how do you use leverage to generate massive scale in your business?   These days, it’s not uncommon for a one-person business to generate a million dollars of revenue. It’s not uncommon for billion-dollar companies to only have 10-15 employees. How is this possible?   In this episode, Eric gives us an in-depth master class on leverage. In addition, we went through some of the specific modules in his course, and he gave us a behind-the-scenes look at the material he teaches. It’s a special privilege given to you as a member of the Copyblogger community.   Eric is great. He’s generous, kind, and easy to talk to.   Check out his course at https://www.ejorgenson.com/leverage. The link to his course is in the show notes of the podca