How to Become a B Corp and Measure Your Impact

On The Tidbit, we talk a lot about building businesses for both profit and purpose. But how do you measure your impact? What are ways in which you can create Key Performance Indicators (KPIs) to tangibly see the results you're driving? This episode: we sit down with Mark Frieden of Crossbow Strategies - a firm that works with socially-conscious busineses on becoming B Corp certified and creating B Impact Assessments.