In this riveting episode, we gather under one virtual roof the brightest minds in marketing to cast their predictions for the year ahead. Join us as Mark Schaefer, Bryan Kramer, Julia McCoy, Donna Moritz, Jim Sterne, Christoph Trappe, Troy Sandidge, and Dennis Yu share their unparalleled insights into the evolving landscape of marketing in 2024. From the integration of AI and machine learning to the rise of authentic storytelling and beyond, our panel discusses how these trends will redefine cus...
Feb 25, 2024•15 min•Season 3Ep. 62
In this episode of our podcast, we have the pleasure of speaking with Jodi Krangle, owner of Piece of Cake Voiceovers & Vocals and a veteran in the field of audio branding. Jodi shares her insights on the importance of audio branding and how it can be used to create a strong emotional connection with customers. We discuss the elements of effective audio branding, from choosing the right voiceover talent to crafting a memorable sound logo. Jodi also shares some practical tips for businesses l...
Apr 16, 2023•51 min•Season 2Ep. 61
In this episode of The Thrifty Marketer Podcast, Vivek sits down with Rebecca Burd, Director/VP of Marketing of Speak Life Performing Arts Company, to discuss the important topic of breaking the cycle of bullying and its effects on mental health. Rebecca, who is also a mental health advocate and speaker, shares her personal experience with bullying and the long-term impact it had on her mental health. She highlights the need for awareness and education around bullying, as well as the importance ...
Apr 08, 2023•58 min•Season 2Ep. 60
In this episode of The Thrifty Marketer podcast, Vivek delves into the power of the mind and how it can affect our success in both personal and professional areas of our lives. He is joined by Kimberly Spencer, the owner of Crown Yourself, an online coaching platform that helps individuals unlock their potential and take control of their lives. Kimberly shares her personal story of overcoming negative beliefs and self-doubt to achieve her own success and explains how she now helps others do the ...
Mar 31, 2023•1 hr 7 min•Season 2Ep. 59
In this episode, we sit down with Stephanie Feger, the Owner and Chief Strategist of emPower PR Group, to explore the art of turning your writing passion into a profitable business. Stephanie Feger has a wealth of knowledge when it comes to turning your passion for writing into a successful business. As the owner and chief strategist of emPower PR Group, she has helped countless writers and authors build their brands and grow their careers. In this episode, Stephanie shares her own journey as a ...
Mar 24, 2023•58 min•Season 2Ep. 58
In the latest episode of The Thrifty Marketer Podcast, host Vivek Nair sits down with Jeremy Knuaff, CEO of Spartan Media, to discuss the topic of maximizing PR efforts on a tight budget. With the start of 2023, many businesses are looking for cost-effective ways to increase brand awareness and attract new customers, and PR can be a powerful tool in achieving these goals. During the episode, Knuaff shares his expert insights on effective PR strategies and tactics for businesses with limited budg...
Mar 17, 2023•1 hr 10 min•Season 2Ep. 57
In this episode of The Thrifty Marketer Podcast, we dive deep into the world of real estate marketing with special guest Kurt Uhlir, a keynote speaker and experienced marketer in the industry. Kurt shares his ideas and tried-and-true strategies with agents and firms so they can make the most of their real estate marketing and grow their businesses. Throughout the episode, Kurt talks about how important it is to know your target audience and how to reach them through different types of marketing....
Mar 10, 2023•36 min•Season 2Ep. 56
In this episode of The Thrifty Marketer Podcast, we sit down with Jerry Fu, the founder of Adapting Leaders, to discuss the critical topic of navigating conflicts in the workplace. Conflicts can arise in any workplace, regardless of the industry, size, or culture. Therefore, it is essential for professionals at all levels to develop effective communication and resolution strategies to manage these situations. Jerry shares his insights on the common causes of conflicts in the workplace and how th...
Mar 04, 2023•38 min•Season 2Ep. 55
In this episode, I sit down with Brooke B Sellas, CEO of B Squared Media LLC, to discuss the importance of social listening in today's digital age and how businesses can leverage this tool to gain a competitive advantage. Brooke shares her expertise on various social media platforms and highlights the key strategies that businesses can employ to effectively monitor and analyze customer conversations, sentiment, and feedback. We explore the ways in which social listening can help businesses impro...
Feb 23, 2023•40 min•Season 2Ep. 54
Welcome to the latest episode of The Thrifty Marketer Podcast! In this episode, we're joined by Christine Gritmon, a highly regarded Personal Branding Strategist, as she shares her insights on how to elevate brands through thought leadership marketing. With the rise of the digital age, businesses need to create unique brand identities that connect with their audience. In this episode, Christine draws upon her extensive experience to provide practical strategies on how to build a personal brand t...
Feb 17, 2023•47 min•Season 2Ep. 53
In this exciting episode of The Thrifty Marketer Podcast, join host Vivek Nair as they delve into the world of rebranding and uncover the secrets to a successful transformation journey with industry expert, Jim Heininger, Principal at Rebranding Experts. Jim is a seasoned rebranding consultant with over 20 years of experience in helping companies revitalize and redefine their brands. In this engaging conversation, he shares his wealth of knowledge and practical strategies for businesses looking ...
Feb 10, 2023•42 min•Season 2Ep. 52
In episode 51 of The Thrifty Marketer Podcast, host Vivek sits down with Brian Sachetta, Founder of Get Out of Your Head, to discuss the importance of breaking free from negative thoughts and learning to stop overthinking. Brian shares his personal journey and the techniques he uses to overcome negative thinking and how it has helped him in both his personal and professional life. They also discuss how to identify and reframe negative thoughts, the power of mindfulness and meditation, and practi...
Jan 25, 2023•1 hr 1 min•Season 2Ep. 51
Welcome to episode 50 of The Thrifty Marketer podcast! In this episode, we're thrilled to have Bonnie Surie, a self-relationship expert, join us to share her knowledge on creating a growth mindset. Bonnie is a highly sought-after speaker and coach, known for her ability to help people achieve success by unlocking their full potential. In this episode, Bonnie will be discussing the importance of developing a growth mindset, and how it can help you overcome obstacles and achieve success in both yo...
Jan 20, 2023•42 min•Season 2Ep. 50
Join us on this week's episode of the Leadership in Action podcast as we sit down with Dr. Hope Zoeller, CEO of Hope LLC, to discuss strategies for success in the modern world. Dr. Zoeller is a leading expert on leadership and personal development, with over 20 years of experience coaching executives and entrepreneurs to reach their full potential. In this episode, she shares her insights on how to effectively lead and manage teams, navigate change, and cultivate a positive work culture. Whether...
Jan 07, 2023•47 min•Season 2Ep. 49
In the latest episode of The Thrifty Marketer Podcast, Vivek sits down with renowned marketing expert Mark Schaefer to discuss the intersection of artificial intelligence and marketing. Mark shares his insights on how AI is changing the way businesses approach marketing and the opportunities it presents for marketers. He also shares practical tips on how marketers can get started with AI and how to use it effectively in their campaigns. Whether you're a seasoned pro or new to the world of market...
Dec 24, 2022•54 min•Season 2Ep. 48
This episode of The Thrifty Marketer Podcast features Marina Byezhanova, Co-Founder of a personal branding agency called Brand of a Leader. Topic: Personal Branding Masterclass Discussion What is a Personal Brand? And why is it important for everyone to focus on building one? What are some of the salient benefits of building a personal brand? Is it critical for leaders of organizations to have a strong personal brand today? If yes, what kind of impact does it have on the brand or company? A pers...
Nov 06, 2022•48 min•Season 2Ep. 47
An episode taking you all through the intangible side of Marketing. Sometimes, it is not possible to measure every impact your marketing program delivers. Here are 5 such areas that highlight the intangible impact of good Marketing. Do give it a listen. Subscribe to The Thrifty Marketer Podcast. Thank you Hosted on Acast. See acast.com/privacy for more information.
Jul 15, 2022•12 min•Season 1Ep. 46
This episode of The Thrifty Marketer Podcast talks about the five main reasons why Marketing and Marketers are overhyped nowadays. Every business owner must understand one thing - They can be the marketers for their venture themselves rather than falling prey to the overhyped marketers and agencies out there. Understand your customers and their challenges, tell the stories of how you can solve their problems creatively - that is the whole premise of good Marketing. For more such episodes, follow...
Jul 05, 2022•11 min•Ep. 45
This episode of The Thrifty Marketer Podcast features Beki Winchel, Learning Content & Research Developer - PCMA Topic: Communication Strategies for SMBs and Startups Discussion Communication can take various forms and shapes - be it external or internal. How important are internal communications? Building a communication strategy is of paramount importance for every organization today. Why communication strategy is supercritical to start with? What are the ideal baby steps for SMBs or Start...
Sep 25, 2021•49 min•Ep. 44
This episode of The Thrifty Marketer Podcast features Tamseel Hussain, Founder & CEO - Pluc.TV Topic: The Pluc.TV Story and Creator Economy Discussion Creator Economy & The Future Prospects Major Challenges faced by Creators today How can storytelling bring in real social change and behavioral shifts? Pluc.TV - The Origin Story Pluc.TV - The Impact And more For more such episodes, follow The Thrifty Marketer Podcast at https://bit.ly/2EN15cJ If you're interested to learn about SMB market...
Sep 05, 2021•57 min•Ep. 43
This episode of The Thrifty Marketer Podcast featured Chris Mercer, Cofounder - MeasurementMarketing.io Topic: Marketing Measurement Masterclass Discussion Why is measuring marketing results and efforts important? What makes marketing measurement a tough nut to crack? What are some of the key metrics every marketer MUST track? How can marketers and organizations align their business objectives to their marketing KPIs? How can marketing measurement help with the same? Web Analytics is one of the ...
Aug 28, 2021•52 min•Ep. 42
This episode of The Thrifty Marketer Podcast features Dr. Aniruddha Malpani, Founder - Malpani Ventures Topic: Entrepreneurship Masterclass Discussion Are entrepreneurs born or made? Dr. Malpani's Thoughts How can entrepreneurs adopt frugality as part of their entrepreneurial journey? Dr. Malpani's top 3 advice for entrepreneurs or innovators today What are the top challenges faced by entrepreneurs in the country today? How can they overcome the same? Most frugal entrepreneurs are faced with com...
Aug 22, 2021•52 min•Ep. 41
This episode of The Thrifty Marketer Podcast features Abhishek Gupta, Founder - NavGurukul Topic: The NavGurukul Story Discussion Abhishek's journey from IIT to Social Entrepreneurship NavGurukul - An Innovative concept to provide aspirational employment opportunities for young women from rural and tribal India NavGurukul's impact in last 5 years NavGurukul Programs - Residential Program, Meraki App, and Code India Fellowship And more. For more such episodes, follow The Thrifty Marketer Podcast ...
Aug 15, 2021•50 min•Ep. 40
This episode of The Thrifty Marketer Podcast features Dr. Khushbu Pandya, Founder - Konvophilia Topic: Instagram Masterclass for SMBs Discussion Why Instagram is the perfect platform for Small and Medium Businesses? How can SMB owners figure out whether Instagram can work for their brand or not? Top recommendations to SMB owners who are starting their IG game Best practices for Instagram Stories and Reels A deep-dive into Instagram Analytics Tools for Instagram Marketing And more. For more such ...
Jul 10, 2021•1 hr 11 min•Ep. 39
This episode of The Thrifty Marketer Podcast features Rob & Kennedy, Founders - Email Marketing Heroes Topic: Email Marketing 101 for SMBs Discussion Why SMBs should focus on email marketing? Baby steps SMB owners can take for email marketing Best practices of email marketing Best tools for an effective email marketing strategy Key metrics of email marketing to focus on Email copy and list building - best practices And more. For more such episodes, follow The Thrifty Marketer Podcast at http...
Jul 05, 2021•56 min•Ep. 38
In this episode, our guest is Nidhi Tewari - An acclaimed Licensed Clinical Social Worker. Nidhi Tewari is an acclaimed Licensed Clinical Social Worker, mental health therapist, and sought-after speaker with more than a decade of experience. She is an EMDR International Association Certified EMDR therapist and uses this expertise to treat and reduce trauma-related symptoms and anxiety, stress, performance anxiety, and grief. Topic: Entrepreneurship and Mental Health Discussion Recent stats show ...
Jun 14, 2021•31 min•Ep. 37
In this last episode of our Mental Health Awareness Month talks, today we will be chatting with Dr. Raghu Raghavan, Professor - De Montfort University, Leicester Topic: Mental Health Myths Debunked Professor Raghavan holds a chair in mental health at De Montfort University, Leicester. His background is in health psychology and nursing, and his work focuses on mental health and disability, cultural diversity, participatory research, and co-production. He is the Director of Mary Seacole Research C...
May 29, 2021•1 hr 10 min•Ep. 36
As part of our Mental Health Awareness Month talks, today we will be chatting with Shriya, Psychological Counsellor - Dear Mind Topic: Mental Health During & Post COVID19 - Practices To Follow Shriya holds a Master's degree in Clinical psychology and has been working in the field for almost 3 years now. She first worked with grow2fly as a junior remedial educator and then as a school counselor under the Jidnyasa assessment and counseling Centre at Paranjape School. Currently, she is associat...
May 23, 2021•1 hr•Ep. 35
This episode of The Thrifty Marketer Podcast features Smriti Joshi, Lead Psychologist - Wysa Topic: Mental Health - How to prioritize during difficult times Smriti is a Lead Psychologist at Wysa.io, the world's first mental health chatbot with coach support. She has been working in the area of mental health since the year 2000. She is an expert in telemental health service delivery and has worked in varied settings as in schools, NGOs and private clinical settings, and online delivery of mental ...
May 15, 2021•53 min•Ep. 34
This episode of The Thrifty Marketer Podcast features Sudhir Kumar - Director at Origin Growth Topic: Account Based Marketing 101 Sudhir Kumar is a Director & Master Growth Architect at Origin Growth, a boutique growth marketing agency in Royal Leamington Spa. Having worked in sales and marketing for over 15 years, Sud has a passion for making a scalable difference in an organization’s sales - and has the statistics to prove it. Having been fortunate enough to have worked across a wide varie...
May 01, 2021•50 min•Ep. 33
