Big immersive beasts... by Hilary Knight (Reflections from The Three Bells)
Jun 19, 2025•7 min•Season 5Ep. 6
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Episode description
In this new episode of Reflections from The Three Bells, Hilary Knight explores the fast-evolving immersive experience landscape, where big players scale up rapidly and independent creators strive to remain empowered to help shape its future.
External references:
- Netflix House Set to Launch as Immersive Retail and Entertainment Destination
- ABBA Voyage, London
- The Sphere, Las Vegas + Correction: the Sphere is located in Las Vegas, Nevada, not Los Angeles, California.
- The Mukaab in Riyadh
About the contributor:
Hilary Knight is a creative leader with over 20 years of experience driving strategy, innovation, and digital transformation for cultural organisations worldwide. Currently a Senior Associate with AEA Consulting, she has held senior roles at the BBC, Channel 4, Film4, and Tate, where she led pioneering initiatives that embedded digital thinking and expanded audiences. +
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