“If you think creatively or think differently, you can market that. Even in highly competitive industries like water, there’s always room for differentiation.” Creating a business plan doesn’t have to feel like an endless maze of spreadsheets and jargon. The secret? A streamlined, actionable approach that focuses on what truly matters. In this episode, you’ll discover a straightforward method to craft a winning business plan without losing your sanity—or your weekend. Brandon White, entrepreneur...
Dec 06, 2024•41 min•Ep. 631
“The most watched is, it’s 12.3 million views. I get, this last month, every, in 30 days, I get about 2.3 million views, even people that aren’t followers of my stuff.” Understanding what makes ideas spread isn’t just for cat videos anymore. Viral content, when handled thoughtfully, can cement your place as a trusted voice in your field. In this episode, our guest shows how staying authentic and unapologetic about your values can lead to massive audience engagement. With over 12.3 million views ...
Dec 03, 2024•40 min•Season 1Ep. 630
"Podcasting is a platform for collaboration and growth, not a marketplace.” Authentic podcasting thrives on mutual benefit, not fees. This episode explores why paying to be a guest or charging hosts diminishes the authenticity and value of podcasting. The discussion focuses on building meaningful relationships with hosts, inspiring audiences, and leveraging podcasts as a platform for business growth. The episode challenges pay-to-play models, emphasizing trust and mutual respect as the foundatio...
Nov 30, 2024•11 min•Season 1Ep. 629
“I find that my clients tend to be entrepreneurial, driven, and passionate individuals. Sometimes, what got them to where they are is also what’s holding them back.” In this enlightening episode, host Nicky Billou sits down with functional medicine practitioner and SIBO specialist, Jen Yundt Coles, to discuss the profound connection between gut health and overall well-being. Jen shares her personal journey from struggling with digestive issues to becoming a leading voice in addressing Small Inte...
Nov 26, 2024•27 min•Season 1Ep. 628
“Don’t settle for less than your best. Claim the weight you truly want and commit to living the life you were meant to have.” What role does self-image play in preventing individuals from taking action to combat obesity, and how can they overcome it? Why is achieving health framed as the key to unlocking greater happiness, productivity, and a fulfilling life? How can we take personal responsibility for our health while in a while of unhealthy marketing and the allure of quick fixes? Obesity is m...
Nov 22, 2024•37 min•Season 1Ep. 627
“The magic isn’t just being on a podcast—it’s knowing your message, who to say it to, and what not to say.” Let's welcome back Marc Von Musser as him and Nicky tackle a hot-button topic every business owner and thought leader needs to hear: the seismic shift from old-school media to the explosive power of new media . If you’ve ever wondered why massive ad budgets and traditional media coverage don’t guarantee success—or how to win the game of influence without breaking the bank—this conversation...
Nov 19, 2024•38 min•Season 1Ep. 626
“Putting the client in the chair and injecting them is only part of the skillset. The question is, how do you get that person in your chair in the first place? And how do you get them to come back?” Dr. Dia Burger shares her 20+ years of experience turning med spas into multi-million-dollar success stories. She explains how optimized systems can raise hourly earnings from $200 to thousands. She also reveals the key to getting clients in your chair, delivering natural results, and ensuring they r...
Nov 15, 2024•27 min•Season 1Ep. 625
“Blue jeans and boots built America, and if we’re going to build it again, this renaissance, it has to start with jeans and boots.” Today we welcome Pete Roberts, a pioneer in American manufacturing and the visionary behind Origin USA and Jocko Fuel. Known for reviving manufacturing on American soil, Pete shares his personal journey from small-town Maine to building a brand synonymous with grit, resilience, and purpose. Pete is driving an American-Made Renaissance. He shares his mission to bring...
Nov 12, 2024•1 hr 24 min•Season 1Ep. 624
"It's making money—wait for it—by being a guest on somebody else's podcast. We call it podcast guesting." Feeling the squeeze of rising costs and looking for a new way to earn income? In this episode, Raymond and Nicky Billou explore an innovative strategy few people know about: making money by being a guest on other people's podcasts. Nicky shares his journey—from struggling to make podcast guesting work, to cracking the code on his 101st appearance. This episode is packed with practical tips, ...
Nov 08, 2024•32 min•Season 1Ep. 623
Enter the epiphany moment and play around with the Law of Attraction. You will see that it works whenever you actually do it. Go full throttle—no quitting . Do the gratitude and visualization exercises daily—just five or ten minutes a day—and bam, you will see things shift. The Law of Attraction works, but only if you actually put in the work. You should also use the Time Lapse Method , where you list 15 things you're grateful for in the present tense, including past, present, and future blessin...
Nov 05, 2024•51 min•Season 1Ep. 622
Have you ever felt hesitant to invest in yourself, wondering if it’s just "too much money"? What if that hesitation is holding you back from major growth? One common obstacle many coaches face is the 'too much money' objection from potential clients. By reframing the distinction between spending and investing, coaches, business owners, and professionals can recognize that strategic investments in personal growth are not merely expenses—they’re essential for levelling up in both income and impact...
Nov 01, 2024•10 min•Season 1Ep. 621
Have you ever wanted to master a subject like fitness, sleep, or stress management quickly and deeply? Imagine creating your own "Personal PhD" to dive into topics that truly matter for your life and well-being. In today’s world, education isn't just limited to formal institutions. How can you take control of your own learning journey in a way that feels intentional, personal, and transformative? Breaking down how to design your own "Personal PhD," a self-directed learning path where you control...
Oct 29, 2024•33 min•Ep. 620
“How do you learn something from the past, but then say, what if the future is completely different? What if it's what if the whole industry takes a hard right turn in two weeks? Are you even thinking about that or even anticipating? Are you looking around to see if it's going to possibly happen?” Have you ever considered how creativity can play a crucial role in strategic planning and long-term success? What if tapping into your creativity could unlock the growth potential of your business or e...
Oct 25, 2024•29 min•Ep. 619
“When you focus on your people first, everything else falls into place. Take care of your people, they'll take care of your business.” Are you tired of the traditional command-and-control leadership style that seems to stifle creativity and limit potential? What if there was a different approach that could elevate both your team and your business? A fresh perspective on leadership and how embracing a more human-centered approach can unlock higher performance, retention, and success. Breaking fre...
Oct 22, 2024•24 min•Ep. 618
Are people the biggest challenge in your business? What if there was a proven way to transform your leadership team and create seamless collaboration that drives growth? Whether you’re a business owner or an executive, you've likely faced moments where it felt like your team was pulling in different directions, preventing your company from reaching its full potential. You're not alone—managing people effectively is one of the most common and complex challenges in business. Discover strategies to...
Oct 18, 2024•46 min•Ep. 617
“The real true gift is helping other people realize the power in their own stories.” Have you ever wondered what it's like to write incredible stories and help others shine, all while staying completely behind the scenes? What drives someone to choose anonymity while crafting masterpieces that change lives? Many of us wrestle with the balance between creative freedom and the need to step into the spotlight, especially in a world where visibility seems key to success. Crystal Adair-Bening is a hi...
Oct 15, 2024•37 min•Ep. 616
“You will crash and you will burn and you won’t even know why.” Nicky's coming in hot with this Thought Leader Nugget. This episode is all about the three stages of business disasters waiting to happen: the *Oh Shit Zone* (where you're flat broke and panicking), the *Apathy Zone* (aka the “meh” zone where everything’s just *blah*), and the *Hubris Zone* (aka “I’m untouchable, right?”—wrong). Turns out, the hubris zone is the most dangerous of them all because it’s where you think you've got it a...
Oct 11, 2024•8 min•Ep. 615
“As an emerging thought leader with a desire to serve, my biggest challenge is focus. There’s so much opportunity, so much need. Trying to figure out which avenues are the right ones to serve and give is a challenge.” What if you could live a life where you're not just existing, but actively improving every day? How can you shift your mindset from survival to thriving and leading with purpose? What does it really mean to be a leader? A lot of people want to be a leader but are not a liberating l...
Oct 08, 2024•51 min•Ep. 614
“Your income can only go as high as your personal development.” With this episode, we dive into relationships, personal development, and the evolving business landscape that men face in modern society. Roman Bodnarchuck stresses the importance of understanding subconscious dynamics in relationships, as well as how business anxiety affects marriages. He stresses that these issues are often unrecognized, and how that leads to high divorce rates, especially among successful men. We also dive into t...
Oct 04, 2024•31 min•Ep. 163
“Acceptance is power. Acceptance allows us to move on.” Are you bouncing back from a setback? Whether you're an entrepreneur facing adversity, a leader dealing with life’s challenges, or simply navigating through your own personal journey, resilience is the key to success. But how can you stay driven when the odds seem stacked against you? Discover the art of resilience and non-attachment, uncovering how a little failure can be the gateway to monumental success, and exploring how to embrace chal...
Oct 01, 2024•39 min•Ep. 612
“Give and love on people and good things will come your way...Relationships take you where marketing can’t.” Have you ever hoped there was a way for your business to reach more people without marketing? What if you could build lasting relationships through radical generosity? Building genuine relationships is crucial for success. What if there was a way to deepen these connections, not just through networking, but through a culture of giving? Learn how to create meaningful business relationships...
Sep 27, 2024•34 min•Ep. 611
Are you intrigued by the idea of investing in foreign real estate but feeling uncertain about the complexities of different laws, regulations, and markets? Ever wondered why some investors prefer U.S. real estate over Canadian options? Or why 20 houses in Ohio might cost the same as one house in Canada? Discussing the unique challenges and opportunities that come with investing in real estate abroad. Covering the critical factors that investors need to consider, such as how job and population gr...
Sep 24, 2024•27 min•Ep. 610
“The world behind your eyes really does create the world in front of it.” Do you want to be healthier, happier, and more successful in your relationships and business? Do you want a better money mindset? What if you could accomplish these things without leaving home? People are now becoming more aware that they have the power to make massive changes in their lives. So, how does your money relationship affect your health? It's not an issue of mind over matter anymore. It's about the mind being ma...
Sep 20, 2024•32 min•Ep. 609
“If you don’t have your health, you're in trouble. It doesn't matter how much money you have. Life’s no fun if you don’t have your health.” What if the very food you’re eating is silently destroying your health? As business leaders and entrepreneurs, we’re constantly flooded with conflicting advice about what’s “healthy” and what isn’t. Yet, despite all the information available, chronic diseases continue to rise, and many high achievers find themselves struggling to maintain a healthy lifestyle...
Sep 17, 2024•1 hr 4 min•Ep. 608
“Our philosophy is called get booked and Get Paid, and it's all about helping you get lead, sales, and clients by being a guest on other people's podcasts.” Are you frustrated with your marketing strategies? Are you wondering if there’s a better way; a way that can quickly earn you six figures of income? Podcast guesting is a way to attract more clients and boost your brand but not if you do it how most people do: getting visibility, likes and followers... There’s a better way. Get booked and Ge...
Sep 13, 2024•28 min•Ep. 607
“As long as I am still here and I keep myself in the game, I can always build back. I am the number one asset, nothing else.” Are you stuck feeling uninterested, overwhelmed by daily tasks, and feel like you're missing out on reaching your full potential? What if the key to success isn’t in the doing or the having, but in simply being? Could embracing this mindset transform your approach to life and business? Sometimes, life forces you to pause and reconsider everything you thought you knew abou...
Sep 10, 2024•1 hr 17 min•Ep. 606
“Any problem within a company is a problem of people.” Is your organization spending billions on behavioral problems without seeing real results? You’re not alone. Many leaders face recurring issues like miscommunication, disengagement, and ineffective leadership. The key to overcoming these challenges might lie in understanding and influencing behavior, rather than relying on personality assessments that don’t offer actionable solutions. How can behavioral intelligence revolutionize your approa...
Sep 06, 2024•34 min•Ep. 605
“People are waking up to the idea that their lives feel so flat. They’re looking for a way to get in touch with their spirit faster.” What happens when the most controversial ideas become the key to unlocking your full potential? Could exploring the edges of thought leadership lead to breakthroughs in both business and personal growth? As thought leaders and entrepreneurs, many of us find ourselves stuck in a never-ending cycle of productivity, constantly striving for success while neglecting ou...
Sep 03, 2024•37 min•Ep. 604
“We’re trying to think of John as a gift to all of us because he really did teach us a lot about ourselves and our businesses and our communities and our friends and what really matter.” Who can you love on right now? This question, frequently asked by John Ruhlin, reminds us of the power of giving. How can meaningful gifts create lasting memories in both personal and professional relationships? The meaningful art of gifting is a concept that John Ruhlin—Cameron Herold's close friend—popularized...
Aug 30, 2024•44 min•Ep. 603
“If you're a big voice with a big dream, go all in.” Are you ready to take your brand beyond the personal realm and into the spotlight of media? Today, we dive into the strategies behind creating a media-worthy brand that captures attention and drives impact. How do you transform your personal brand into something TV-ready? At some point, we’ve all worked on building our personal brand, striving to carve out our unique identity in a crowded space. But there comes a time when you want to go furth...
Aug 27, 2024•38 min•Ep. 602
