#6 B2B Sharing Economy in Construction

The sharing economy (SE) is a growing alternative to traditional value chains and reduces the fundamental need for ownership. It increases the exploitation of under- utilized resources, most effectively on costly durable goods such as cars, buildings and machinery yielding prospects of higher profitability. The global success stories of Uber and AirBnb have familiarized the world with the potential of sharing privately owned resources. Strategic literature, however, is ill equipped to determine specific strategic implications for SE platforms. Furthermore, few studies have been conducted on B2B SE business models. This paper uses a case study to explore the potential of such models with the following research question: “How can Nethire strategically grow their platform business in the Danish equipment rental industry with a model of the SE?”