#26 B2B co-creation for Banks and Fintechs

Despite value co-creation becoming an increasingly common practice, the knowledge of how co- creation is enabled in business-to-business contexts remains scant. Therefore, this thesis seeks to enrich the understanding of the drivers and facilitators that influence the co-creation process to inform the knowledge gap of how value co-creation is enabled. Guided by the research question - how can incumbent firms within the financial services industry enable value co-creation activities with fintechs? – a case study of a bank’s collaborations with two fintechs is conducted to relate theory to practice. This thesis thus investigates the enablers to value co-creation by applying the theoretical lenses of the resource-based view, ecosystem theory, absorptive capacity, inter-organisational knowledge transfer and organisational learning, which collectively provide insights on the value co-creation process. As a result, the thesis puts forward an overview of the value co-creation process divided into three stages, along with the essential enablers relating to each stage. Based on insights from this research, we contribute to the academic literature on how business to business value co-creation is enabled.