#19 Product Meaning as Metaphor
Apr 11, 2020•17 min•Season 1Ep. 19
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Episode description
Why did Nintendo Wii and the first Apple phone go through the roof? Because Apple and Nintendo performed radical innovation and envisioned new product-meanings. In this episode, Michael takes us on a journey of finding product-meanings of communication mediums through the use of metaphors. Meanings are embedded in the metaphors we use: So, what colour is a phone call and what transportation means are emails?
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