79 - How To Build A Solid Brand? Driving Session!
Episode description
Every successful brand has a powerful purpose behind it.
And so should you.
It’s what you wake up every day loving to do for other people (and the world) through your product or service.
There are four questions you should ask yourself when defining a brand purpose:
- Why do you exist?
- What differentiates you?
- What problem do you solve?
- Why should people care?
You’ll use these ideas to inform the foundation of your brand, through a tagline, slogans, value propositions, voice, messaging, stories, and more.
Studies show that 50% of consumers worldwide say they now buy based on a company’s brand values and impact.
So dig deep and find those nuggets of truth which can distinguish your brand from others.
WATCH IT ON YOUTUBE: https://www.youtube.com/channel/UC7EB0AZar4sU4Md1PO76KHA
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