76 - Defining a True Fan: Not Your Average Client!
Episode description
Let's Talk About Branding! Live Session about tips, tricks, and the latest trends on Branding this 2022!
Hosted by: The People's Coach Pete Cohen, and Branding & Identity Coach Jan Santos.
There are customers, there are fans, and then there are true fans. The latter is where you want to focus your energy. These are the people that not only buy your book, but also buy the updated version, the audiobook, maybe even the Kindle edition so they can take it on the road. They not only come to your concert, but also purchase VIP tickets to get the best seats, not to forget about your new merch to wear to the venue. They are the ones that subscribe to your newsletter, read every single word, click every link, and send it to twenty of their friends. They love everything you put out, and value it so much that they are happy to give up part of their income for it.
WATCH IT ON YOUTUBE: https://www.youtube.com/channel/UC7EB0AZar4sU4Md1PO76KHA
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