In this week's episode of The Terrific Teacherpreneur, I discuss Facebook page marketing with Kelly Malloy from An Apple For The Teacher. In this episode, we discuss: How Kelly grew her Facebook page to over 100,000 followers Why you should market on Facebook (is it worth it?) How to grow your page How often you should post to Facebook How often to market your products Facebook can be a great way to market your resources, are you ready to give it a try? Don't forget to: Follow Kelly on Facebook ...
Jun 08, 2021•31 min•Season 1Ep. 26
In this week's episode of The Terrific Teacherpreneur, I give some quick tips for creating effective TPT thumbnails. In this episode, I discuss: Why thumbnails are so crucial to increasing sales The psychology behind visuals in the online marketplace Do's and don'ts for creating thumbnails Humans are visual and they have short attention spans. Create quality thumbnails that quickly catch a buyer's eye and secure you a sale! Don't forget to: Read the blog post version here . Please note that my f...
Jun 01, 2021•9 min•Season 1Ep. 25
In this week's episode of The Terrific Teacherpreneur, I discuss productivity with Rainy Barton from Whimsically Musical. In this episode, we discuss: Batching, systems, and workflows The pomodoro method The ideal day (how your chronotype affects when you are productive) Apps and tools (like Trello) Being productive is crucial to success in this business. Being organized could really bring in the ca-chings! Don't forget to: Follow Rainy on Instagram here . Join my Facebook group here . - Like wh...
May 25, 2021•30 min•Season 1Ep. 24
In this week's episode of The Terrific Teacherpreneur, I talk about Summer for TPT sellers. In this episode, I discuss: What to do when sales slow down. How to make the most of summer and grow your business. How I can help you grow this summer. Summer is an amazing time to work on your business, so make the most of it! Don't forget to: Get on the waitlist for the Teacherpreneur Summer Bootcamp here . - Like what you're hearing? Feel free to leave a review for this podcast! - Don't forget to subs...
May 18, 2021•13 min•Season 1Ep. 23
In this week's episode of The Terrific Teacherpreneur, I discuss tips and tricks for product photography with Kelly Harvill of Speaking of Images . In this episode, we discuss: How to stage your photos and effectively use props Tips for taking quality photos and recommended gadgets Apps and tricks for editing your photos How to photograph digital products I've said it before, and I'll say it again - product photography is a game changer! Don't forget to: Follow Kelly on Instagram here . Grab the...
May 11, 2021•37 min•Season 1Ep. 22
In this week's episode of The Terrific Teacherpreneur, I discuss tips and tricks for writing a TPT product description. In this episode, I discuss: Why descriptions are crucial to your listing SEO and types of keywords to use How to describe your product The importance of being persuasive What needs to be at the end of the description Your description makes a big difference to your success. A few extra keywords and persuasive copy could increase your sales. Don't forget to: Read the blog post on...
May 04, 2021•16 min•Season 1Ep. 21
In this week's episode of The Terrific Teacherpreneur, I discuss the basics of Facebook ads with FB Ads Strategist Jenzaia DiMartile. In this episode, we discuss: Why ads are so powerful and how to know if you are ready to try them What products you should promote Images vs. video Tips for ad copy and creating an audience The Facebook pixel Types of campaigns and recommended daily budgets UTM codes and how to tell if your ad is successful Hiring out for ads Ads are a great way to broaden your re...
Apr 27, 2021•40 min•Season 1Ep. 20
In this week's episode of The Terrific Teacherpreneur, I talk about my 10 step process for listing products. In this episode, I discuss: The power of product photography Tips for covers, thumbnails, previews, and video previews How to write titles and descriptions with good SEO Pricing, tagging standards, and important things to consider Don't forget to: Follow me on Instagram here . Check out my blog post here . - Like what you're hearing? Feel free to leave a review for this podcast! - Don't f...
Apr 20, 2021•19 min•Season 1Ep. 19
In this week's episode of The Terrific Teacherpreneur, I talk about my 10 step process for product creation. In this episode, I discuss: Brainstorming products, researching the market, and planning products Making products value packed and unique Staying focused on finishing products Making products TPT ready The thing you need to do before uploading Don't forget to: Follow me on Instagram here . - Like what you're hearing? Feel free to leave a review for this podcast! - Don't forget to subscrib...
Apr 13, 2021•18 min•Season 1Ep. 18
In this week's episode of The Terrific Teacherpreneur, I talk about email marketing with Anna from Anna Dee SLP . In this episode, we discuss: Anna's experience using Instagram (and her blog) to grow her list How often we send emails to our subscribers Anna's lead magnets and what she emails her list Instagram tips for connecting with your audience Anna has leveraged her 16k followers on Instagram to grow a big email list in less than a year. What an inspiration! Don't forget to: Follow Anna on ...
Apr 06, 2021•24 min•Season 1Ep. 17
In this week's episode of The Terrific Teacherpreneur, I talk about 16 mistakes to avoid when it comes to marketing on Instagram as a teacherpreneur. In this episode, I discuss: Why followers don’t matter when it comes to sales Tips for posts, captions, hashtags, and call to actions Why you should be using stories and reels The importance of consistency and engaging with others Instagram can be an amazing source of traffic to your store. It's also a great way to connect with your buyers. Don't f...
Mar 30, 2021•34 min•Season 1Ep. 16
In this week's episode of The Terrific Teacherpreneur, I give 8 tips for using Pinterest to get traffic to your TPT store. In this episode, I discuss: Profiles and boards Pins and video pins Descriptions and pinning strategy Analytics and ads Pinterest can be a tricky platform, but it can also be an amazing source of traffic to your store. Take the time to learn the platform and give it a chance! Don't forget to: Check out my course Terrific Pinning here . Sign up for the free Pinterest cheat sh...
Mar 23, 2021•14 min•Season 1Ep. 15
In this week's episode of The Terrific Teacherpreneur, I discuss hiring a Virtual Assistant with Heather Whetham-Fergen from Hojo's Teaching Adventures. In this episode, we discuss: What is a VA and what you can hire out Why people hire VAs and the costs How to know when you are ready What you should hire out and the best ROI Where you can find a VA Payment and contracts What to do when you're not happy with the work This episode is longer than my usual episodes, but it's jam-packed with golden ...
Mar 16, 2021•49 min•Season 1Ep. 14
In this week's episode of The Terrific Teacherpreneur, I give a glimpse into my life as a full-time teacherpreneur! In this episode, I discuss: What my typical day looks like My weekly schedule How my batching week works I hope you enjoy this 'behind the scenes' look at how I run my business! Don't forget to: Sign up for my newsletter here . I share lots of helpful advice. - Like what you're hearing? Feel free to leave a review for this podcast! - Don't forget to subscribe to the podcast so that...
Mar 09, 2021•21 min•Season 1Ep. 13
In this week's episode of The Terrific Teacherpreneur, I talk about my biggest regrets and the mistakes that I've made in my five years of selling on Teachers Pay Teachers. In this episode, I discuss: Product creation mistakes Product listing errors Marketing mistakes The power of investing in one's business It's important to get things right the first time, so that you don't have to drastically update old products or miss out on sales. Don't forget to: Check out my courses here . - Like what yo...
Mar 02, 2021•16 min•Season 1Ep. 12
In this week's episode of The Terrific Teacherpreneur, I talk about all things branding with Kirsten Hammond from The Southern Teach. In this episode, we discuss: What is a brand The importance of branding (why you need a brand) How to create a brand Branding when marketing Tips for branding your TPT storefront Hiring someone to help you with branding It's crucial for your business to have a brand, so that you can stand out in a saturated marketplace. Please note that my free course is no longer...
Feb 23, 2021•27 min•Season 1Ep. 11
In this week's episode of The Terrific Teacherpreneur, I talk about 13 things to do when a product just isn't selling. In this episode, I discuss: Improving the product Updating the listing Doing a marketing push It's impossible for every product to be a best seller, but that doesn't mean that you should have products that bring you $0! It's important to give your worst sellers some TLC. Please note that my free course is no longer available. Sign up here to be notified about when my courses are...
Feb 16, 2021•13 min•Season 1Ep. 10
In this week's episode of The Terrific Teacherpreneur, I talk about long form content with Becca Davis from Becca's Music Room. In this episode, we discuss: What is long form content Why it's good to have long form content Tips for blogging, Youtube, and podcasting Ideas for batching long form content Repurposing content and creating product lines How to drive traffic to your blog Long form content can be a great way to serve your audience by providing value, but it can also be a good way to get...
Feb 09, 2021•33 min•Season 1Ep. 9
In this week's episode of The Terrific Teacherpreneur, I talk about what you should focus on when running your business. In this episode, I discuss: The pressure to 'do it all' What to focus on as a brand new (or somewhat new) seller My backstory of what I focused on in my early days in my business Things to focus on as a seasoned seller (starts at 9:56) There is an expectation that you should master every marketing platform, but it's impossible! It's much better for your business (and your ment...
Feb 02, 2021•18 min•Season 1Ep. 8
In this week's episode of The Terrific Teacherpreneur, I talk about to-do lists and goals. This is the sixth (and final) episode in my series of episodes that are all about productivity! In this episode, I discuss: Why you should stop using to-do lists (or how you can use them differently) An example of to-do lists versus work schedules Why setting goals can be impactful on your business Never ending to-do lists can be overwhelming. It is much easier to set specific goals and schedule out the da...
Jan 26, 2021•11 min•Season 1Ep. 7
In this week's episode of The Terrific Teacherpreneur, I talk about creating templates. This is the fifth episode in my series of episodes that are all about productivity! In this episode, I discuss: What are templates? Why you need template in your business Examples of templates I use (for product creation and marketing) Creating things from scratch takes time and those minutes add up. I think that time is the one thing we need more of as teacherpreneurs, so start using templates! Are you looki...
Jan 19, 2021•13 min•Season 1Ep. 6
In this week's episode of The Terrific Teacherpreneur, I talk about repurposing content. This is the fourth episode in my series of episodes that are all about productivity! In this episode, I discuss: What is repurposing? Why you need to repurpose your content Examples of repurposing How I repurpose content It's totally normal to worry that you're going to annoy people if you share content more than once, but this is not the case. In fact, only sharing your content once could hinder you! Are yo...
Jan 12, 2021•12 min•Season 1Ep. 5
In this week's episode of The Terrific Teacherpreneur, I talk about scheduling apps. This is the third episode in my series of episodes that are all about productivity! In this episode, I discuss: What is a scheduler? Why you need a scheduling app and how you can use it How to pick a scheduler that's right for you How to schedule content for free Sometimes things get hectic and we just don't have time for manual day-to-day marketing. This is where scheduling apps can be a life saver! Join Tailwi...
Jan 05, 2021•12 min•Season 1Ep. 4
In this week's episode of The Terrific Teacherpreneur, I talk about the beauty of batching! This is the second episode in my series of episodes that are all about productivity. In this episode, I discuss: What is batching? A real world example of batching Why is batching so great? How I batch content in my business Marketing tasks that you can batch Things gets crazy busy sometimes and life just gets in the way. This is why you need to always have your content ready to go in order to be producti...
Dec 29, 2020•11 min•Season 1Ep. 3
In this episode of The Terrific Teacherpreneur, I talk about how I created a schedule for working on my business! This kicks off my series of episodes that are all about productivity! In this episode, I discuss: What is a work schedule? Why you need to have a schedule (and why I love mine) How to create a schedule Here's the thing, running a business can be exhausting. It's very easy to feel overwhelmed because there is so much to do. You may also feel guilty for neglecting certain parts of your...
Dec 22, 2020•11 min•Season 1Ep. 2
Welcome to the first episode of The Terrific Teacherpreneur Podcast! My name is Alex and I am a teacher author on Teachers Pay Teachers. I have been selling my teaching resources on TPT since 2015. As much as I love being a TPT seller, I'll admit that it's been hard work! So, in 2020 I began sharing my knowledge and experience with other teacherpreneurs. I try to offer lots of free tips to help other teachers grow their businesses. In this brief introductory episode, you can get to know me and m...
Dec 15, 2020•6 min•Season 1Ep. 1
