On this week’s episode of The Terrific Teacherpreneur, I share advice that will help you to easily write emails to your subscribers. Email marketing offers a high ROI, and knowing exactly what to send will help you achieve it. In this episode, I cover: How to leverage long-form content to fuel your emails Creative ways to provide value to subscribers beyond long-form content How to write emails that resonate with your ideal customer Simple strategies to beat writer’s block by generating a list o...
Jun 17, 2025•22 min•Season 5Ep. 176
On this week’s episode of The Terrific Teacherpreneur, I explore how podcasting can help you grow your business. Podcasting stands out from other marketing methods and offers opportunities in the TPT space. In this episode, I discuss: Key statistics on the current state of podcasting How to leverage podcasting without having your own show What makes podcasting different from other long-form content How to determine if hosting a podcast is the right fit for you My top recommendations for tools an...
Jun 03, 2025•20 min•Season 5Ep. 175
On this week’s episode of The Terrific Teacherpreneur, I share the power behind email lead magnets. Whether you’re an email marketing newbie or have been working on it for a while, this episode offers the advice you need to create a strong lead magnet and put it to work for your business. In this episode, I cover: How lead magnets function and why they’re essential Creative ideas for different types of lead magnets Why your lead magnet must provide real value to your ideal customer My flexible r...
May 20, 2025•15 min•Season 5Ep. 174
On this week’s episode of The Terrific Teacherpreneur, I’m sharing my top tips for successful course creation. This episode will guide you through the essential steps of the course creation process, empowering you to build a course that not only serves your audience but also adds value to your business! In this episode, I cover: The most popular hosting platforms for course creation How crafting a course overview helps you stay focused on your content Essential preparation steps before recording...
May 06, 2025•19 min•Season 5Ep. 173
On this week’s episode of The Terrific Teacherpreneur, I explore how to expand your TPT business by creating a course. This episode will guide you in deciding whether course creation is the right step for you and help you pinpoint the perfect course topic. In this episode, I cover: Why offering a course is an appealing option for TPT sellers How to determine if course creation is the right fit for your business How to select a course topic that aligns with your expertise and passions Strategies ...
Apr 22, 2025•25 min•Season 5Ep. 172
On this week’s episode of The Terrific Teacherpreneur, I discuss ways to diversify your business beyond TPT. Expanding your income streams is a smart move for the long-term health of your business, but knowing where to start can be overwhelming. In this episode, I cover: How to determine when it’s the right time to expand your income streams How to expand your reach and further support teachers Ways to gain income aside from selling teacher resources How to sell your products on other marketplac...
Apr 08, 2025•24 min•Season 5Ep. 171
In this week’s episode of The Terrific Teacherpreneur, I’m back with Savannah from Campbell Creates Readers for part two of our conversation. Savannah shares her invaluable insights on why it’s perfectly okay to admit you can’t do it all, and how letting go can actually help fuel your business. In this episode, we discuss: How to delegate the right tasks to the right people The investments that have made a significant impact on Savannah’s business growth How embracing your strengths keeps you fo...
Mar 25, 2025•23 min•Season 5Ep. 170
On this week’s episode of The Terrific Teacherpreneur, I’m joined by Savannah from Campbell Creates Readers for a candid conversation about the highs and lows of entrepreneurship. In this episode, we discuss: How Savannah’s business has evolved in recent years How to diversify in the right ways Why you have to keep a level head through successes and struggles How to protect your mindset no matter where your business is If your business is feeling slow right now, you’re not alone! Savannah shares...
Mar 11, 2025•15 min•Season 5Ep. 169
On this week’s episode of The Terrific Teacherpreneur, I’m diving into a topic that’s been on my mind for a while: the division of household labor and its impact on your TPT business. With insightful statistics and a look at the book Fair Play by Eve Rodsky, I share how shifting roles at home can free up more time to focus on growing your business. In this episode, I discuss: What statistics say about women’s contributions to the household How the division of household labor affects women on a p...
Feb 25, 2025•29 min
On this week’s episode of The Terrific Teacherpreneur, I discuss the most valuable ways to spend your precious time. This episode is for those days when life is full and you have a short window of time to dedicate towards your business. In this episode, I discuss: Why focusing on marketing is gambling with your time How time spent on SEO is guaranteed to impact your sales What you can accomplish quickly that will draw buyers into your listings How to make informed price tweaks in minutes What ta...
Feb 11, 2025•23 min•Season 5Ep. 167
On this week’s episode of The Terrific Teacherpreneur, Heather from HoJo’s Teaching Adventures returns for Part 2 of our conversation. We dive into TPT marketing strategies and discuss the mindset needed to navigate declining sales. In this episode, we discuss: Which products and listings to give attention to Why the decline in sales changed product creation How to focus your marketing efforts How to handle or prevent burnout Challenges and changes are inevitable in any business, and navigating ...
Jan 28, 2025•16 min•Season 5Ep. 166
On this week’s episode of The Terrific Teacherpreneur, Heather from HoJo’s Teaching Adventures joins me for a conversation about her experience as a veteran seller and her decline in sales since personalized search began. This is an open and honest conversation that you won’t want to miss! In this episode, we discuss: How the personalized search feature has affected some stores Why emergency funds are important for your business and personal life Why you should carefully consider diversifying yo...
Jan 14, 2025•22 min•Season 5Ep. 165
On this week’s episode of The Terrific Teacherpreneur, I dive into the power of thumbnails and previews in your listings. You’ll walk away from this episode understanding each listing component and gain some motivation to improve yours for better sales! In this episode, I discuss: Why a thumbnail is not optional How to create the best thumbnails for your products What you can do with a preview that you can’t with a thumbnail How to showcase your products in previews Why your previews may be date...
Dec 31, 2024•24 min•Season 4Ep. 164
On this week’s episode of The Terrific Teacherpreneur, I cover why you need to stop making cheap resources and what to do with your existing low-cost listings. This episode just may be the wake-up call you need to increase your earnings! In this episode, I discuss: How I’ve adjusted my store over the years How to expand existing resources for increased value Why small price increases have a big impact What to ask yourself when creating new resources Now is the time to evaluate your current produ...
Dec 17, 2024•13 min•Season 4Ep. 163
On this week’s episode of The Terrific Teacherpreneur, I share why another TPT seller may be more successful than you. There are lots of individual factors that play into a seller's level of achievement, but this episode gets into what can set you apart from someone exactly like you. In this episode, I discuss: What can separate one seller from another How stores can appear to be the same on the surface level Which strategies create a thriving store What to ask yourself in order to identify area...
Dec 03, 2024•23 min•Season 4Ep. 162
On this week’s episode of The Terrific Teacherpreneur, I share how your niche may be hurting you. Yes, a niche is important to your business, however considering the flip side of how it negatively impacts your sales is eye opening! In this episode, I discuss: Why a narrow niche has benefits over a broad one What makes some niches challenging Why your niche may evolve over time How to make informed decisions to guide your focus Why certain marketing platforms might not help your niche Don’t take ...
Nov 19, 2024•23 min•Season 4Ep. 161
On this week’s episode of The Terrific Teacherpreneur, I get into all the details of my 3rd and 4th years selling on TPT. We often get caught up in others’ instant success stories. My trajectory has been far from that, and you may be interested to hear what I’ve learned from it. In this episode, I discuss: A recap of my first two years on TPT What I earned in my 3rd and 4th years selling on TPT What fueled my growth most How my store changed when I left the classroom What I would do differently ...
Nov 05, 2024•23 min•Season 4Ep. 160
In this week’s episode of The Terrific Teacherpreneur, I discuss why buyers aren’t purchasing your TPT resources. We all know that product listings hold a lot of weight, and there are aspects of a listing that can turn buyers away. This episode is full of advice and opinions from other sellers based on their personal buying experiences, making it a must listen! In this episode, I share: Why you should steer clear of deceptive marketing How to lose buyers through your description Why you may unin...
Oct 22, 2024•28 min•Season 4Ep. 159
This week’s episode of The Terrific Teacherpreneur is Part 2 of a two-part episode on the economic principle of the law of diminishing returns. You’ll hear exactly what this principle means for new and experienced sellers. In this episode, I discuss: How the law of diminishing returns results in slow growth for newer or smaller sellers Why this principle means that seasoned sellers must be open to change if they experience a plateau or decline in sales What questions to ask yourself in order to ...
Oct 08, 2024•21 min•Season 4Ep. 158
This week’s episode of The Terrific Teacherpreneur is Part 1 of a two-part episode on the economic principle of the law of diminishing returns. This theory can be applied to each and every aspect of your business, so be ready for an impactful episode! In this episode, I discuss: How the law of diminishing returns influences the amount of resources, time, and effort you should devote towards your business How to use this line of thinking to your advantage When adding more resources to your store ...
Oct 01, 2024•18 min•Season 4Ep. 157
In this week’s episode of The Terrific Teacherpreneur, I discuss how to make a stand-out product that meets your buyers’ needs in that irresistible kind of way. Listen in to hear all about how finding and creating your store’s ‘diamond’ can be a cornerstone of your business. In this episode, I share: How to know if you have a diamond in your product line up What to do with your current diamond to tap into its full earning potential What to do if your store is missing an irresistible sparkly prod...
Sep 17, 2024•23 min•Season 4Ep. 156
In this week’s episode of The Terrific Teacherpreneur, I share my best advice for thumbnails that drive sales. It’s no secret that thumbnails matter, but I have some strong opinions on them. Buckle up for my passionate rant about what goes into a strong visual thumbnail. In this episode, I discuss: Why you must prioritize top of the funnel listing components How to ensure your thumbnail is true visual marketing Why you shouldn’t stray from product photography How your preview view number can inf...
Sep 04, 2024•21 min•Season 4Ep. 155
In this week’s episode of The Terrific Teacherpreneur, I share a motivation dump straight from my notes app to your ears. This episode is full of words of wisdom and thought provoking stories to help you focus on what maters and move your store forward. In this episode, I share: Why quality products may fall flat and how to set them up for success Why you shouldn’t directly compare another seller’s success to your own How recognizing your own weaknesses can help you improve your TPT store Why pu...
Jul 23, 2024•18 min•Season 4Ep. 154
In this week’s episode of The Terrific Teacherpreneur, I discuss the book The One Thing by Gary Keller. This book helped me to prioritize the most impactful aspects of my business so that I can focus on tasks that will increase my sales. Listen in to hear how you can do the same! In this episode, I share: Why I believe success comes from our actions and mindset How narrowing your focus to select aspects of your business can have a large impact Which parts of your TPT business likely deserve the ...
Jul 09, 2024•19 min•Season 4Ep. 153
In this week’s episode of The Terrific Teacherpreneur, I discuss how to apply expert marketing strategies to your TPT business. In this episode, I discuss: Why you should highlight the benefits your products produce How to incorporate the verbatim affect into TPT marketing How to build trust and credibility with buyers How to organize your resources with the clustering technique Ways scarcity marketing can be applied to TPT stores An interesting take on pricing psychology Insights from Predictab...
Jun 25, 2024•31 min•Season 4Ep. 152
In this week’s episode of The Terrific Teacherpreneur, I share how to take high quality photos of your resources. This episode will encourage you to take photos if you aren’t already doing so, or help improve your current practice to boost your sales. In this episode, I discuss: Why product photography is non-negotiable The elements of a high quality photo How to edit your photos How to showcase your products What equipment is essential to product photography Investing the time to take quality p...
Jun 11, 2024•20 min•Season 4Ep. 151
This week on The Terrific Teacherpreneur, I’m celebrating 150 episodes of the show with words of wisdom from TPT sellers who are ranked in the top 500 sellers. Grab a pen and paper because this episode is full of advice you’ll want to hold on to! In this episode, I share: What accomplished sellers feel helped them achieve their success Why it’s important not to spread yourself too thin How to create resources that teachers can’t pass up Why unique product creation is key to building your store H...
May 28, 2024•16 min•Season 4Ep. 150
This week’s episode of The Terrific Teacherpreneur podcast is about using description upsells on your TPT listings. In this episode, I share tips about this easy revenue generating strategy. In this episode, I discuss: What description upsells are Why you should try it Where exactly the links should go What description upsells look like Why UTMs are worth using How many links you should add What other resources you should link to (content and price-wise) A reminder about how the TPT app can hind...
May 07, 2024•20 min•Season 4Ep. 149
This week’s episode of The Terrific Teacherpreneur is about how to avoid that never ending to-do list and subsequent feeling of overwhelm. In this episode, I break down some of your options. In this episode, I discuss: What things YOU should work on What things OTHERS should work on What things NO-ONE should work on Tasks can either be done by you, someone else, or they don't get done by anyone. It's time to start assigning those tasks. - Like what you're hearing? Feel free to leave a review for...
Apr 23, 2024•21 min•Season 4Ep. 148
This week’s episode of The Terrific Teacherpreneur is about video pins on Pinterest. In this episode, I explain how exactly to make them. In this episode, I discuss: How video is taking over in the marketing world The setup for recording a video Tips for recording a good quality video How to edit a video How long a video should be Things to remember when uploading a video pin How to repurpose a video pin (to work smarter, not harder) Video pins often perform better on Pinterest, so I recommend p...
Apr 16, 2024•13 min•Season 4Ep. 147
