Marketing 101: Being Relatable / Being Real
Dec 22, 2017•1 hr 18 min
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Episode description
Great marketing requires a storytelling finesse.
This is because audiences are smart, and can detect the tricks you might be trying to play. Say your video’s call-to-action is too explicit; a viewer will see that and turn the other way. Or if the product’s need is not rooted in enough emotional weight, the potential customer might not feel incentivized enough to purchase. Whatever the case may be, the cure to this is to tell relatable stories.Learn more about your ad choices. Visit megaphone.fm/adchoices
This is because audiences are smart, and can detect the tricks you might be trying to play. Say your video’s call-to-action is too explicit; a viewer will see that and turn the other way. Or if the product’s need is not rooted in enough emotional weight, the potential customer might not feel incentivized enough to purchase. Whatever the case may be, the cure to this is to tell relatable stories.Learn more about your ad choices. Visit megaphone.fm/adchoices
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