016: Social Media: Friend Or Foe?
Episode description
In this episode, Laura and Shelby share their experiences with using social media to build their coaching businesses. What has worked for them, and some of the misconceptions they found along the way.
TIME STAMP
[1:07] Shelby shares reasons why she loves using social media in her coaching business
[3:15] Using social media as a Lighthouse vs a Tugboat
[5:19] Benefits of using social media to grow your business
[10:10] The downsides and misconceptions of social media
[19:27] Likes and Comments do not determine your success. Social media is a long game
[22:40] Engagement can be very different depending on the platform
[23:45] Face the fear of visibility
[26:26] Social media can connect you with so many amazing humans
[30:19] Writing copy is a skill. Express yourself!
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Mentioned in this episode:
NLCA Cohort 4