How Canvassing & Smart Marketing Grew Integrity Home Exteriors to $14.5MM

n this episode of The Successful Contractor, host Bob Houchin sits down with Austin Rohleder, Marketing Director at Integrity Home Exteriors, to break down how they grew from a $6.8MM business in 2019 to peaking at $14.5MM. From digital marketing to canvassing to TV ads, Austin shares his insights into what works—and what doesn’t—for home service companies looking to scale. 

Key Takeaways from This Episode: 

• The Growth Story: How Integrity Home Exteriors nearly doubled in size in just a few years. 
• Canvassing That Converts: The shift in their door-to-door strategy that unlocked $7MM in revenue. 
• Avoid This Marketing Mistake: Why their first approach to TV ads in Detroit flopped—and how they fixed it. 
• Managing from Afar: How the owner of Integrity Home Exteriors runs the business from Ireland while doing mission work. 
• The SEO Strategy That Works: Why location-based pages are a game-changer for local businesses. 
• How to Lower Your LSA Costs: The one tweak that helped control skyrocketing Local Service Ad expenses. 
• Hiring Smarter: Why Integrity Home Exteriors outsourced SEO and social media management to the Philippines—saving thousands while increasing output. 
• Branding vs. Call-to-Action Ads: How to balance TV and radio messaging for maximum impact. 
• The Power of Customer Retention: Why re-inspections and follow-up calls are now driving unexpected sales. 
• The CertainPath Advantage: How being part of the CertainPath family helped them scale faster and more efficiently. 

If you’re a home service business owner looking for real-world marketing and operational strategies that drive revenue, you won’t want to miss this episode. 

Show Notes 

The Successful Contractor Podcast is a part of the CertainPath family.  CertainPath builds successful home service businesses—and has for 25 years.  We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible.  Let us show you the way. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information.  

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