Michael B. Jordan and J’ouvert Rum
Episode description
On Juneteenth actor Michael B. Jordan launched his new rum, J’ouvert. Caribbeans had a field day debating whether or not he should have named his rum J’ouvert with no visible connection to the cultural tradition originating in Trinidad & Tobago, and celebrated across the Caribbean and other countries in lieu of pre-carnival festivities. Some people were calling it cultural appropriation, while others were not bothered by the name nor Michel B. Jordan using it. In this episode I breakdown the details of the fiasco with details around his connections, the issues surrounding the trademark and revisit Caribbean Cultural Currency as a commodity that the region and diaspora take seriously.
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Produced by Breadfruit Media