This episode is a bit of a wild card. My gues, Mike Forgie, is an SEO specialist using AI tools like Frase to write, and optimise websites for better listing on Google. Mike showed me how to use a tool like Frase. Which on its own was already fascinating to me because I am not an SEO expert. But we then went beyond that and ideated around using Frase, Google, and ChatGPT (or any other AI writing tool) to write LinkedIn posts that are more likely to resonate with our ideal readers. Why? Because i...
Oct 30, 2023•54 min•Season 2Ep. 12
When trying to get AI to write quality posts we are often disappointed. The reason? The prompt was not good enough. But it's not only the prompt that matters, it's the priming that influences what the prompt can do. Journalist Jordan Wilson has developed a highly detailed prompt that allows him to train an AI to write almost exactly like he would write. He does this by being extremely specific about what the AI has to analyse, and feeding it excellent samples that are representative of the inten...
Oct 26, 2023•38 min•Season 2Ep. 11
Ever wondered if AI-written posts could actually outperform human-written posts on LinkedIn? Audrey Chia not only believes it's possible, but she's cracked the code on how to do it. Audrey runs a specialised marketing agency, Close with Copy, from Singapore. In this episode, she reveals her process that seamlessly blends human strategy with AI execution. It's not just about letting AI take the wheel; it's about guiding it with precision through expertly engineered prompts. As a bonus, Audrey int...
Aug 26, 2023•44 min•Season 2Ep. 10
In this episode, John Moore reveals his secrets behind training his ChatGPT machine to echo his very own voice and style! AI writing tools like ChatGPT have been around, offering us ways to enhance our creativity. Yet, capturing our unique voice? Not quite. They’ve been instrumental in brainstorming, generating ideas, and even creating Pixar-like images. But replicating our personal writing style? That’s been a challenge. John’s approach to using ChatGPT for LinkedIn and other platforms is fasci...
Aug 18, 2023•41 min•Season 2Ep. 9
In this episode, Heather Murrays shows us how she’s managed to tweak the ChatGPT beast in a way that it - finally - give us something that sounds like, well, us! Generative AI tools have been promising to write for us for a long time. But so far, they have failed us at that. They are great at structuring, ideation, and feedback. But writing for us with our tonality? Nope. Heather’s developed a guide on using ChatGPT for LinkedIn that is on fire! She’s stringed together five prompts that make a t...
Aug 11, 2023•35 min•Season 2Ep. 6
Creating a course can be a daunting task for any content creator or small business owner. But what if there was an AI tool that could simplify this process for you? Enter Lory, an expert in the field of AI marketing and a pioneering user of ChatGPT. She leveraged AI to generate a course outline, create content, and even marketing strategies. In this podcast, she shares how she uses ChatGPT and other tools to generate the structure and content for her B2B Marketing Academy course. This episode is...
Aug 04, 2023•31 min•Season 2Ep. 7
Uncover a compelling application of AI in business communication and strategy. This episode features how savvy marketers are harnessing AI to streamline sales call preparations, ensuring faster and more effective interactions. And, explore the intriguing domain of AI-powered content creation. The podcast unravels an innovative method of extracting post ideas from YouTube transcripts, illuminating the immense potential AI holds in revolutionizing content generation workflows. Tune in to this capt...
Jul 27, 2023•43 min•Season 2Ep. 6
Contrary to popular belief, renowned author and creative consultant Stacy Ennis, begs to differ. In this stimulating episode of the StoryLux marketing podcast, Stacy unravels her unique perspective. Although AI tools like ChatGPT are revolutionizing content generation, they don’t necessarily foster our critical thinking skills. Ennis passionately advocates for the power of writing as a catalyst for thought-provoking ideation, a virtue that AI hasn’t mastered yet. In fact, writing is hard work th...
Jul 20, 2023•37 min•Season 2Ep. 5
Generative AI has changed how we write content. On the face of it, writing has become easier. But every new tool needs to be internalised before it can be fully leveraged. ChatGPT is no exception. And so, in this podcast, Adriana Tica shares with us how she uses ChatGPT to find opposing viewpoints that are hard to come by. Instead of just going with the flow of AI, she deliberately seeks out that which she doesn’t know and that might make a more informed text. Listen to this episode to learn in ...
Jul 14, 2023•29 min•Season 2Ep. 4
Google doesn’t like AI generated content because 5000 similar pages offer no value to the user. But Google loves content that is unique and has authority. Unfortunately, Google also penalises texts that are 100% non-AI written. So we now need to check every text against the Google AI score. Rajiv and Gabriel will show us how to use ChatGPT (and a bit of manual tweaking) to turn even ChatGPT generated texts into something that Google loves.
Jul 07, 2023•41 min•Season 2Ep. 3
Harness the power of AI for your marketing with our latest podcast episode. In this episode, Wendy Lieber, unveils the secret to halving your time and cost in developing a robust marketing plan, all thanks to the prowess of ChatGPT. Dive into the world of strategic content planning. Wendy will show us how she does a comprehensive competitive market analysis with ChatGPT. And she doesn’t stop there; she uses this analysis to then craft compelling content ideas that resonate with potential buyers....
Jun 30, 2023•34 min•Season 2Ep. 2
AI tools are a dime and a dozen. What really matters is solving problems that were impossible to solve before AI came along. In this episode we learn how writing buyer personas can happen in half the time and half the cost - thanks to the use of ChatGPT. Our guest, John-Scott Dixon, shows the individual steps that he has developed to write buyer personas even without talking to actual clients or doing personality type tests. With this process, John-Scott manages to start the development work a n...
Jun 22, 2023•42 min•Season 2Ep. 1
This conversation with Kait LeDonne was one of the most inspiring. Kait shared a number of stories that show how a personal brand (on LinkedIn) helps with e.g. publishing a book. Her approach to brand building couldn't be more organic, rooted in the person's values and beliefs. She debunks some of the formulaic approaches to brand building, e.g. using templates to write posts. We talk about how Yuval Harari became a bestseller only after his husband built a brand for the book and him. Kait also ...
Feb 24, 2023•45 min•Season 1Ep. 10
In this week's episode we're turning the tables: the host Simon Chappuzeau is being interviewed by a previous guest. Why? Simon also landed a viral post and made some interesting experiences. In order to share his experiences, Simon asked the author of 'If Cold Email was a Spotify Playlist' author, Yurii Veremchuk, to interview him. Listen to this episode to learn about how to discover what to write about, how to develop your own writing style, and what a sleeper hit is....
Feb 17, 2023•19 min•Season 1Ep. 9
Eugene is based out of Singapore and is one of the few Asian LinkedIn creators. With his systematic mind he carefully analyzed what big LinkedIn creators do on LinkedIn and combined this with his own experience in presentation design. Out comes a unique, high value style that turned into three viral posts. He got to this through months of trial and error with various formats before settling on slideshows. And he then perfected the slideshows by developing his five principles. This conversation w...
Feb 10, 2023•42 min•Season 1Ep. 8
Moritz has been writing on LinkedIn for less than three months when he landed his viral post ("8 Copywriting Tricks Used by Apple"). This post alone garnered him 1.5 m views, 8.211 likes, 624 comments, and 849 shares. In Moritz's case (like in many other cases), this success has transformed his writing career on LinkedIn. Before that post, he's been trialing various styles, from text-only posts to single-image posts to slideshows (check out his post timeline). But with this post, Moritz honed in...
Feb 03, 2023•37 min•Season 1Ep. 7
Viral posts teach us a lot about human sentiment and trends. But they can’t be planned. What factors do we control that (guarantee) above-average views? Gunnar Habitz ran an experiment with three posts and achieved 3x his average views. On this podcast, he will share what exactly he did. As a bonus, Gunnar also spoke about how you, as an employee, can forge your own brand and use that as an advantage for your employer. Listen to the whole episode to get Gunnar’s step-by-step guide....
Jan 27, 2023•28 min•Season 1Ep. 6
A viral post with unintended side effects: Laura leveraged a trending topic with her authentic personality. And realised that viral posts have a shelf life because they leverage a current trend - and trends change. Podcast guest Laura West managed to land a viral post doing just that with her post getting 7.5 m views - and landing her 9 marriage proposals! In the podcast, Laura explains said that mothers living the perfect life were a popular topic at the time of the post going live. But today, ...
Jan 20, 2023•33 min•Season 1Ep. 5
In this episode with Claire Cathcart, we explore a path to creating content that resonates with your audience while not following all the guru advice on how to post on LinkedIn. Claire will be sharing her story and the strategies that worked for her. And the best: Following her own ideas, she landed a viral post with more than 10m views! Claire proves that one key to creating viral content is to trust your instincts, post when you feel inspired, and talk about topics that you're passionate about...
Jan 13, 2023•27 min•Season 1Ep. 4
This is one of my favourite conversations. Not only is Yurii humble. He is also open to learning and people. That's the secret behind his success. Beyond his 8 million view post, Yurii has grown a solid community of people around him on LinkedIn. Because he sees LinkedIn as a community of people, of amazing people. You never know who you are going to meet but you know it is going to be interesting. When his post went viral, Yurii pledged to respond to each and every of the more than 2.000 commen...
Dec 23, 2022•22 min•Season 1Ep. 3
Deano has been writing on LinkedIn for close to 5 years. But only in 2022 he published a post that went viral, reaching 15m impressions. This was not an overnight success. He prepared for this moment for years, refining his brand and tonality, embracing storytelling, and gaining clarity on his purpose. Only, when all of these things were in place, Deano reached an audience of 15 million people with a single post. Listen to this episode to hear how he developed his writing style and what happened...
Dec 16, 2022•53 min•Season 1Ep. 2
Enrico Biscaro leveraged story telling to grow his profile to 20000 followers. He did so by using the main elements of a good story: a villain , a hero , a mentor , and a backstory . Listen to the whole episode about how he put them together and grew an authentic and engaging brand based on his own skills.
Dec 09, 2022•18 min•Season 1Ep. 1
