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The Story Engine Podcast

Kyle Graythestoryengine.co
The Story Engine Podcast where we teach you how to make marketing easier, more powerful and fun through storytelling. Each week we learn from top entrepreneurs, influencers and world-changers on how to share your story through content, copywriting, speaking and how to make your story your most powerful marketing tool.
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Episodes

From Burnout to Balance: How to Build a Business That Serves Your Life With Aaron Velky

In this episode of The Story Engine Podcast, I sit down with Aaron Velky to explore a powerful approach to leadership and life design that goes far beyond business strategy. Aaron shares how high-performing founders and executives can reclaim clarity, purpose, and peace—not by doing more, but by restructuring their lives to align with what truly matters. We dive into what it looks like to build an organizational chart not just for your company, but for your entire life. If you’ve ever felt like ...

Jul 08, 202537 minEp. 358

The Cost of Control: Healing Communication at Home and in the Boardroom with Tressa Yonekawa

What if the traits that made you successful are the same ones sabotaging your most important relationships? In this powerful and heartfelt conversation, communication coach and culture consultant Tressa Yonekawa unpacks the deeper truths behind high-performing leaders who struggle with connection, both in business and at home. Tressa shares how early childhood dynamics shape our ability to relate, how high-achievers often create chaos without realizing it, and why rapid transformation doesn’t al...

Jul 01, 202533 minEp. 357

Creating Confidence From The Bedroom To The Boardroom With Sam Itshaki

In this bold and eye-opening episode of The Story Engine Podcast, I sit down with Sam Itshaki—also known as Mr. Get Bigger Now—for a conversation that many avoid, but most need to hear. Sam opens up about his journey into the world of men’s sexual health and confidence, and how his non-pharmaceutical, non-surgical device is helping men (and women!) reclaim a deeper sense of power in and out of the bedroom. This isn’t just about performance—it’s about identity, vulnerability, and how sexual healt...

Jun 24, 202530 minEp. 356

How to Use the 5 Love Languages in Your Marketing With Armando Leduc

In this episode of The Story Engine Podcast, I sit down with content creator and brand strategist Armando Leduc to uncover an unexpected twist in how he connects with audiences—through the lens of the five love languages. Originally designed for romantic relationships, Armando shares how he translates these emotional drivers into authentic and effective marketing strategies for his high-profile legal clients and beyond. We explore how personalized communication, empathy, and storytelling can cre...

Jun 17, 202542 minEp. 355

The Art And Science Of Presence And Biohacking With Sandy Martin

In this episode of The Story Engine Podcast, I sit down with Sandy Martin to explore her deeply personal story of success, burnout, and transformation. Sandy built her career in the fast-paced world of high-level events—but when a health crisis brought everything to a halt, it forced her to rethink everything she knew about success, wellness, and even herself. Sandy’s journey into the world of biohacking began as a search for physical healing, but what she discovered went far beyond supplements ...

Jun 10, 202542 minEp. 354

The Strength In Your Weakness And The Weakness In Your Strength

In this solo episode of The Story Engine Podcast, I dive deep into a powerful paradox I’ve seen again and again while helping high-achieving entrepreneurs craft signature talks: the strengths that made you successful might be the very things holding you back—and your perceived weaknesses might be your greatest asset. From fictional heroes like Frodo Baggins to world-class leaders like Shamina Taylor, Michael R. Hunter, and even Brene Brown, I explore how vulnerability, emotion, and honesty—when ...

Jun 03, 202520 minEp. 353

Creating Unforgettable Events With Phil Mershon

What if your next event didn’t just inform—it transformed? In this episode of The Story Engine Podcast, I’m joined by Phil Mershon, the creative force behind Social Media Marketing World, one of the largest and most iconic marketing events on the planet. Phil shares his hard-earned secrets to crafting truly unforgettable experiences—ones that people not only love attending but feel deeply connected to. We explore the elements that make great events magnetic and how you can take those same ingred...

May 27, 202542 minEp. 352

The Delegation Trap With Atiba De Souza

As business owners, many of us are stuck in a loop—solving problems, putting out fires, managing day-to-day crises. But what happens when we finally shift out of survival mode and into the visionary role we’re meant to play? In this episode of The Story Engine Podcast, I speak with Atiba De Souza—founder of a successful marketing agency and someone who leads with heart and clarity. Atiba shares how he made the powerful shift from reactive leader to visionary guide, and how being fully present wi...

May 20, 202538 minEp. 351

Writing a Real Talk Will Transform You (If You Let It)

When I first crafted a talk about my own health journey—something I thought I’d never share publicly—it didn’t just grow my business… it transformed me. In this deeply personal solo episode, I share the story of how an illness I picked up in the Amazon turned into years of health struggles, shame, and self-doubt—and how stepping onto a stage to tell that story became the start of healing. But more than that, this episode is about why crafting a signature talk is more than a business asset. It’s ...

May 13, 202523 minEp. 350

How to Get Your Message on Global Stages with Claire Angelle

In this episode of The Story Engine Podcast, I’m joined by Claire Angelle, a powerhouse in the world of international PR and advocacy. Claire’s mission is simple yet bold: helping world changers get their messages onto more stages, in more countries, and into the hearts of more people. We dive into Claire’s unique journey—from her roots in international advocacy to her innovative approach to helping thought leaders and changemakers craft stories that resonate across borders. If you’ve ever dream...

May 06, 202539 minEp. 349

When Success Became My Hiding Place

In this episode, I share the story I’ve kept quiet for years. It’s about the moment I disconnected from my emotional self and how that single, unconscious choice shaped my business, my leadership, and my voice for over a decade. I talk about the pain of building something successful that feels hollow—and how reconnecting with my story and truth became the path back to fulfillment, creativity, and power. If you’ve ever felt like your success cost you a part of yourself, this one’s for you. On Thi...

Apr 29, 202514 minEp. 348

How to Turn Podcasting Into a Client-Attracting Machine with Integrity with Josh Elledge

On this episode of The Story Engine Podcast, I sat down with Josh Elledge, founder of Up My Influence, to unpack how he helps podcasters attract high-quality clients—without resorting to pressure, awkward pitches, or sleazy tactics. Josh shares how he uses podcasting as a powerful, generous tool to connect with ideal clients and create meaningful business relationships. We talk about the systems he’s built, how he filters for fit, and how showing up with generosity and intention can lead to cons...

Apr 22, 20251 hr 2 minEp. 347

From Invisible to Impactful: How Scott Aaron Built Confidence & Connection on LinkedIn

If you’ve ever hesitated before posting on LinkedIn or wondered if it’s really worth your time, this episode is for you. I sat down with Scott Aaron—a master of consistency, confidence, and connection on LinkedIn—to unpack the story behind his hard-won presence on the platform. We explored not just his tactical strategies (which are powerful), but also the deeper personal evolution that helped him show up authentically online, day after day. Whether you're brand new to LinkedIn or want to use it...

Apr 15, 202543 minEp. 346

Messaging Mastery To Create Power Buyers With Fabi Paolini

Unlock the secret to attracting "power buyers"—the kind of high-value clients who are eager to invest in your expertise. In this episode of The Story Engine Podcast , I’m diving deep into the secret of attracting those high-value clients who are ready and eager to invest in your expertise. I sit down with brand strategist and messaging expert Fabi Paolini to explore her unique methodology for crafting a magnetic brand message. We’ll uncover how to position yourself as an authority, showcase your...

Apr 08, 202539 minEp. 345

How I Created A Live Experience My Clients Call A "True Mastermind"

I just wrapped up the first-ever Story Pro Mastermind Live Retreat , and in this episode, I’m taking you behind the scenes. This wasn’t just another mastermind—it was a transformational experience designed to help speakers, coaches, and experts refine their messages, connect deeply, and elevate their impact. I’ll share why I created this mastermind, what made it different from other events, and the powerful breakthroughs that happened in the room. If you’re a speaker looking for real feedback, t...

Apr 01, 202519 minEp. 344

I Thought I Had To Deliver All The Value In My Mastermind... I Was Wrong...

Have you ever felt like you had to over-deliver to prove your worth? Whether in masterminds, on stage, or in content creation, many leaders make the mistake of trying to provide all the value themselves—only to leave their audience overwhelmed instead of transformed. In this episode of The Story Engine Podcast , I'll share a hard-earned lesson: True leadership and influence come from creating space for others to rise. I unpack how this realization transformed my mastermind—and how the same princ...

Mar 25, 202516 minEp. 343

How CEOs & Founders Go From Good To Great With Andreas Pettersson

What does it take to lead at the highest levels? CEOs, founders, and executives face immense pressure , and the difference between thriving or burning out often comes down to leadership mastery . In this episode of The Story Engine Podcast , Andreas Pettersson shares his journey across multiple continents and industries, revealing the key strategies elite leaders use to stay resilient, make tough decisions, and build high-performing teams. Episode Highlights: ⏳ [00:03:15] – Andreas’ journey: Fro...

Mar 18, 202548 minEp. 342

The Art And Science Of Successful Podcasting In 2025 With Billy Samoa Saleeby

What separates a podcast that fades away from one that scales, grows, and profits? In this episode of The Story Engine Podcast , I sit down with Billy Samoa Salibi to uncover the strategies behind building a highly successful podcast or YouTube channel in today’s digital world. Billy breaks down what most podcasters get wrong, how to structure a show for growth, and why now is the best time to start your own podcast. Episode Highlights: ⏳ [00:01:11] – Billy’s journey from Hollywood filmmaker to ...

Mar 11, 202546 minEp. 341

The Art And Science Of Creating Trust With Darryl Stickel

What makes trust work—and why is it so hard to build? In this episode of The Story Engine Podcast , trust expert Daryl Stickle takes us on a deep dive into the psychology of trust, sharing insights from his decades-long career. You’ll hear real-world stories , unexpected insights, and practical strategies for strengthening trust in business and life. In This Episode: [07:51]The Superpower of Vulnerability [13:43] Building Trust in Hostile Environments [21:46] The Importance of Benevolence in Tru...

Mar 04, 202549 minEp. 340

Conversations For A Better Country With Jerremy Newsome

What does it truly mean to be wealthy? Is it just about money, or something deeper? In this powerful episode of The Story Engine Podcast , we sit down with Jerremy Newsome to explore his incredible journey—building and losing millions, discovering spiritual healing, and finding a deeper purpose. Jerremy shares how a life-changing moment in a self-development course shattered his old beliefs and led him to a new definition of prosperity. He also reveals a bold vision for the future—his new podcas...

Feb 25, 202550 minEp. 339

The Secrets Of A Business And Agency Matchmaker With Behdad Jamshidi

Why do so many businesses struggle to find the right marketing partners? On this episode of The Story Engine Podcast, Behdad Jamshidi shares the hard truths about hiring agencies, avoiding common pitfalls, and the strategy behind connecting businesses with the right marketing experts. Behdad Jamshidi, a marketing matchmaker, dives deep into why business owners keep hitting dead ends with agencies and how his approach creates lasting partnerships that drive real results. We Disscuss ⏳ [00:02:35] ...

Feb 18, 202546 minEp. 338

Why Your Script Is Holding You Back: The Path to Speaking Mastery

On this episode of The Story Engine Podcast , I break down why relying too much on a script can actually weaken your impact and hurt your conversions . I’ll show you how to internalize your message so deeply that you can step on stage with confidence, without clinging to a script for dear life . I used to believe that the key to delivering a powerful talk was having the perfect script—every word polished, every slide dialed in. But over the years, I’ve realized that mastery doesn’t live on a pag...

Feb 11, 202521 minEp. 337

Why Experts Struggle To Tell Effective Stories

On this episode of The Story Engine Podcast, We discusses the critical role of storytelling for experts and how many fail to leverage their personal narratives effectively. He emphasizes the importance of resonance in storytelling, explaining how connecting emotionally with an audience can inspire trust and action. Through a case study of a tax professional, we illustrate how refining a message and incorporating personal stories can lead to significant improvements in audience engagement and con...

Feb 04, 202522 minEp. 336

The Expert's Gap Is Killing Your Speaking Conversions

On this episode of the Story Engine podcast, we discusses the 'Experts Gap'—the disconnect that occurs when experts fail to effectively communicate their knowledge to their audience. We emphasize the importance of understanding audience needs, overcoming misconceptions about structure in talks, and the anatomy of a high converting presentation. By focusing on authority stories, addressing audience beliefs, and creating urgency for action, experts can bridge the gap and enhance their impact. The ...

Jan 28, 202526 minEp. 335

How To Capitalize On Connections With David Gonzalez

On this episode of the Story Engine Podcast, We are talking to David Gonzalez, a renowned connector in the digital marketing space. David shares his journey from hosting the Internet Marketing Party to creating transformative Think Tank experiences. He discusses the importance of vulnerability in mastermind settings and how he has evolved from being a connector to showcasing his own expertise through the Experts Council. The conversation highlights the significance of creating safe spaces for de...

Jan 21, 202543 minEp. 334

How Professionals Create Profitable Podcasts With Hector Santiesteban

On this episode of the Story Engine podcast, Kyle Gray interviews Hector Santiesteban from Amplify Media, discussing the evolution of podcasting and its significance for businesses. Hector shares insights on creating sustainable podcasts, the importance of understanding the audience, and overcoming imposter syndrome. He introduces the 'Three P's' framework for successful podcasting, emphasizing authenticity and emotional resonance. The conversation also touches on the challenges faced by executi...

Jan 14, 202547 minEp. 333

The Magic Of Hypnosis With Adrianna Foster

On this episode of the Story Engine podcast, host Kyle Gray speaks with Adrianna Foster, a clinical hypnotherapist and transformational trainer. They explore the power of hypnotherapy in addressing deep-seated belief systems and the subconscious mind. Adrianna shares her insights on the importance of embracing discomfort for personal growth, the role of shadow work in healing, and the significance of authenticity and self-expression. Through personal stories and unique approaches, they discuss h...

Jan 07, 202544 minEp. 332

More Creations With AI: Dinosaur Oracle Cards, Future Visions, and Emotional Clarity

On this episode, I discusses the creation of the Dinosaur Oracle Card deck, the role of AI in enhancing creativity, and the development of personal tools for self-reflection and growth. I shares insights on how AI can facilitate deeper connections and imaginative projects, emphasizing the importance of creativity and human intuition in the process. Join the waitlist for the Destiny Dinos Oracle Deck: Unearth Ancient Wisdom https://www.thestoryengine.co/dino In This Episode The Dinosaur Oracle Ca...

Dec 31, 202431 minEp. 331

How I Trained AI To Help You Tell Stories Like A Pro

On this episode, we discusses my innovative approach to leveraging AI in the creative processes, particularly in writing a book and developing a storytelling tool. I emphasize the importance of maintaining authenticity while using AI as a collaborative partner to refine ideas and enhance audience engagement. The conversation also covers the creation of the Authority Story Creator, a tool designed to help users craft compelling narratives that resonate with their audience. Create your story at: h...

Dec 24, 202426 minEp. 330

The Cost Of Getting Through The Day

On this episode of the Story Engine Podcast, I'll discuss the concept of 'The Cost of Getting Through The Day' and how it relates to personal growth and creativity. I share personal experiences with anxiety and the feeling of just getting through the day, emphasizing the importance of recognizing and reframing fear as a tool for growth. I encourage listeners to create a vision for their future that excites them and to actively work towards it, rather than succumbing to survival mode. In This Epi...

Dec 17, 202432 minEp. 329
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