With over 20 years of experience as a Creative Leader, Executive Producer, and Stereographer on some of Hollywood's biggest films, and over 10 years as a creative entrepreneur and consultant for massive global creative companies, Jeremy Nicolaides now uses his wealth of experience and knowledge to help fun, and energetic creatives become creative entrepreneurs, and he helps existing creative businesses get to that next level of success so that they can be Creative and Live Free. In this episode,...
May 14, 2021•1 hr 1 min•Ep. 59
Today I'm going to answer one of the most frequently asked question I get: Do you need a personal or a business Instagram account? If you're a creative entrepreneur, and you want to use social media for your business, this is the episode for you! In this episode, you'll learn the difference between a personal and a business Instagram account. We're also going to talk about a creator Instagram profile and why you may or may not want that. Show notes: stevendecuba.com/episode55...
May 11, 2021•33 min•Ep. 55
Most entrepreneurs make the mistake of starting a business by creating a logo, a website and choosing their branding colors. They spend the first 3 to 6 months of their business, trying to make everything beautiful, only to realize that none of these things will move the needle in their business. In order to grow a successful business online, you need to have a system in place that not only attracts more of the right people but also converts your followers into paying customers. In this episode,...
May 04, 2021•1 hr 1 min•Ep. 54
If you're relying on the boost button to grow your Instagram or Facebook account, stop that right now! In this episode, Ana Katz walks us through the biggest mistakes most people are making when first starting with Facebook ads, and why using the boost button is hurting your wallet. You're going to learn how to use Instagram and Facebook ads to increase your sales, where to start with Facebook ads as a course creator and e-commerce business owner... and so much more! Ana is a Facebook & Inst...
Apr 27, 2021•1 hr•Ep. 53
If you’re thinking about starting your own business online but you’re not really sure where to start, then this episode is for you! This episode is a repurposed episode from the Skipping Lunch Lines Podcast by Dara Salas. In this episode, Dara asked me what was the one that has helped get the success that I now have today. Instead of sharing ONE thing, I shared three. (talk about over-deliver with me!). I’m sure you’re going to get a lot of this episode because it’s short, sweet and straight to ...
Apr 20, 2021•19 min•Ep. 52
Most struggling entrepreneurs look at what other people are doing, especially on social media, and start comparing themselves with what they have, or what they are doing, or what they are achieving, and they look back at themselves and they feel like they’re not doing enough. Often this brings the feeling of overwhelm or it brings the feeling of being stuck. One of the things that we are talking about in the IPB programme is defining your success. What does success look like for you? Because my ...
Apr 13, 2021•34 min•Ep. 51
ALoN DaviD, founder and CEO of 90X®, arrived in America in 1995 without any business leads connections. He had no university network or promising internships to fall back on; he didn’t even have a solid business idea. But he did have ambition, drive, and the dream to make something of his life. After several years of trial and error, trying other people’s planners and systems, and ultimately deciding that he knew that he could create the ultimate goal setting system, the 90X® Goal System was bor...
Apr 06, 2021•42 min•Ep. 32
Have you ever wanted to start your own online business but had no idea where to start? Worry no more, you’re not alone! Ludwina has years of experience at a 9-5 job, however, using social media for business was something completely new for her. In this episode, Ludwina takes us along on her journey from having AN IDEA in mind, to starting her own business and booking her first client. Ludwina is an amazing student of mine. She’s passionate, driven and ambitious to grow her business online. And i...
Mar 30, 2021•32 min•Ep. 30
Holycow – wait until you listen to this conversation with my student and multiple-business owner, Mingli Jacobs. I wanted to invite Ming to the show because I knew her entrepreneurial journey is one that will light a fire under your bump and show you why I don’t buy the excuse “I don’t have enough time”. Ming has more than 2 different businesses, she’s a mom of a 21-month-old boy, and building her online community. She has years of experience working as a director of sales and opened many multi-...
Mar 23, 2021•28 min•Ep. 48
This is your personal invitation to my upcoming masterclass: Discover How to Build a Personal Brand on Social Media. In this masterclass, you're going to learn the three biggest mistakes that most struggling entrepreneurs make when first starting their business, how to attract more followers and convert your followers into paying customers, and lastly, you're going to learn the 4-step method of building an intentional personal brand. This Masterclass will be held on zoom and you can register rig...
Mar 18, 2021•3 min•Ep. 47
Most struggling entrepreneurs don’t take action in their business because they say that “it’s not perfect yet”. They spend 3 to 6 months in their business trying to have that perfect website, with the perfect logo and the perfect branding colors, only to realize that those are not the primary factor that is going to determine whether someone would invest in your business or not. Not only is this one of the biggest mistakes that you can make when first starting out, but one of the common mistakes...
Mar 16, 2021•23 min•Ep. 47
In this episode, I interview Daniela KuRa, which is one of the founding members of my group coaching program, the Intentional Personal Branding Program. In this episode, she shares how she quit her 9-5 job, started her own business and now has a team of 4 people. Daniela is partnering with the IPB Program and giving back to the community by hosting a visualizing the future successful entrepreneurs version of yourself and manifesting your dream business. Click here to join the waitlist and click ...
Mar 09, 2021•1 hr 12 min•Ep. 46
When I first started my business in Aruba as a photographer, I felt alone. I didn't feel a sense of community in the photography industry, it was more like a competition. I wanted to be part of a group of people that see others across the room as a community rather than competition. But I never felt like I had something interesting to say or an interesting topic to create a program about. I had the fear of what if I made a mistake and people would laugh/judge me. I had the fear that perhaps I wo...
Mar 02, 2021•32 min•Ep. 45
One of the common mistakes that a lot of entrepreneurs make when first starting out is that they think they should have a logo, a website, or their branding colors ready, before starting to market their services online. This is one of the biggest mistakes that you can do and I believe one of the big excuses that many struggling entrepreneurs use to stay in their comfort zone. Many people like to use the excuse of "not having it all figured out" or "it's not perfect yet" so they don't take action...
Feb 23, 2021•17 min•Ep. 44
Most starting entrepreneurs base their own prices depending on how much their competitors are charging. They look at what other people are doing and they try to do more or less the same thing... without even realizing that this is one of the biggest mistakes you can make when pricing your services. Think about it... Do you think that every successful entrepreneur out there decided their rates by looking at what other people are doing? No way. Every successful entrepreneur knows that it's not abo...
Feb 16, 2021•39 min•Ep. 43
One of the common mistakes that I see a lot of struggling entrepreneurs do is that they spend most of their time creating new content rather than promoting their content. Not only is this one of the most common mistakes, but also one of the easiest ways to get overwhelmed in your business... and sadly, a lot of people get there. 'Creative funk ... ' ever heard of it? A creative funk is when it feels 'yucky' to create content. You have no creativity, you don't know what to talk about or you're no...
Feb 09, 2021•28 min•Ep. 42
Research shows that our brains evolved to react much more strongly to negative experiences than positive ones. It kept us safe from danger. But in modern days, where physical danger is minimal, it often just gets in the way. Today, I want to share something that I've learned this past week. It reminded me of vulnerability. Take a listen... Show notes: stevendecuba.com/episode41...
Feb 02, 2021•36 min•Ep. 41
What the heck is the law of manifestation? ← That’s exactly how I felt when I first heard about it. I didn’t know what I meant and I certainly did not consciously use it in my life and business. But not until I digged deeper. Currently, I use this law in my life and my business and it has completely changed the way I show up in my business and the results I’m getting. In this episode, I had an open and honest conversation with Tiffany Cheung, a social media coach, around the topic of manifesting...
Dec 08, 2020•1 hr•Ep. 40
If you’re thinking about joining the program, but you’re not really sure about it, this is your last heads up! After tonight, the doors will be closed until 2021. In this episode, Chris’ shares his experience with the Intentional Personal Branding Program. One of the things he said was: “"I come out on the other side of your course as a much more knowledgeable entrepreneur and a more passionately curious creative." Show notes: stevendecuba.com/episode39 Join the Intentional Personal Branding Pro...
Dec 01, 2020•36 min•Ep. 39
3.5 billion people use social media every.single.day. Each one of them has dreams, goals, desires, and struggles. And you? You have solutions. But being consistent with pretty pics on Instagram isn’t enough. You can’t cash your likes and comments in at the bank, and they certainly don’t pay the bills, right? Instagram and Facebook won’t actually start helping you grow your business until YOU start promoting your business. The choice is obvious, friend. Get yourself inside the Intentional Persona...
Nov 30, 2020•19 min•Ep. 38
Last August, I opened the enrollment to the Intentional Personal Branding Program for a small group of people to go through the complete course, apply the strategy, and give me their feedback. These are my Founding Members. I’ve taken their feedback and used it to polish what’s inside the course to absolute perfection. The result? The Complete Step-by-Step Process of Intentionally Building a Personal Brand on Social Media >>>>> Click the link above for more information. Show notes...
Nov 26, 2020•36 min•Ep. 37
In this episode, I have a chat with my business mentor Jasmine Star around her experience building a photography business and later pivoting into education. There’s so much value in this conversation and I can’t wait to have you listen. Register for the masterclass: stevendecuba.com/masterclass Show notes: stevendecuba.com/episode36...
Nov 24, 2020•16 min•Ep. 36
Can you believe 2020 it’s already over? Like... THANK GOD but also HOW?!?! If you’re thinking about starting a business in 2020 and you’re feeling scared to take the jump, this episode is for you. In this episode, Juliette shares with you her experience with The Intentional Personal Branding Program and how she said “F#CK it, I’m going to start my business” despite the odds stacked against her. This episode is filled with mind-blowing moments, and I cannot wait to have you listen. Register for t...
Nov 19, 2020•22 min•Ep. 35
The mistake that a lot of people make is that they think that in order to grow on Instagram, you need to create more content. But that's a big fat mistake! The truth is that it's not about posting more, it's about posting the right type of content. Do you know what’s the most important factor on social media? Engagement. And if you’re not connecting with your followers every single day, don’t expect them to engage with your account. The problem is that a lot of people have no idea how to leverag...
Nov 17, 2020•31 min•Ep. 34
One of the things I’ve learned from my mentor, James Wedmore, is that business happens in phases. And every phase requires new sets of actions, lessons, and achievements. It’s just like a video-game. You start at level 1 and as you continue to level 2, there are new challenges you have to overcome. Then you get to level 3 and so on. In this episode, Rocio helped me discover the fears that are holding a lot of millennials back from building a personal brand online. The good news is that fear is i...
Nov 10, 2020•51 min•Ep. 33
One of the common objections I get a lot is “Steven, I don’t have time for this…” Well… Let’s talk about it. Just like my business mentor, James Wedmore, says: “Business happens in phases. And every phase of your business requires different actions, mistakes, lessons learned, etc.” Just like playing a video game. You start at level one and as you go to level two, you are presented with new challenges. Meaning, what you did in the past, got you where you’re at right now. And in order to take your...
Nov 03, 2020•24 min•Ep. 32
Did you know that you have a relationship with money? We all have... Just like you have a relationship with your mom, dad, or with your coach– you also have a relationship with money. And your relationship with money determines how much money you have and how much money you can make. Sounds crazy right? Stay with me... Your relationship with money is determined by the beliefs you have around money. For most people, these beliefs present themselves as truth. Learn more about your relationship wit...
Oct 27, 2020•51 min•Ep. 31
Spending 3 months working on your website, choosing your branding color, or designing that perfect logo are the most common and most costly mistakes that you can make in your business when starting out. Not only are they the most common mistakes, but also the biggest factors that are preventing you from actually growing your brand. Let me explain… Most people give themselves the excuse of not being ready , therefore they won’t show up at all for their business. They give external factors more po...
Oct 20, 2020•36 min•Ep. 30
Over the years, I’ve heard a lot of people blame the algorithm for their lack of engagement on Instagram. They say things like: “The algorithm makes it difficult for me to grow my brand online” “I’ve already tried different things on social media, but every time there’s an update I lose engagement”. “The algorithm sucks! Only people with a huge following can actually get engagement” They blame everything on the platform and the algorithm without even having the audacity to look at themselves. Wh...
Oct 13, 2020•32 min•Ep. 29
What I’ve learned as I built my presence online, is that people like to see the real you. If you’re a life coach, yoga instructor, wedding planner, or simply you have an online presence, you need to regularly take professional photos of yourself. Having professional branded lifestyle photos can massively uplevel your business. Especially, when you know when and where to use them. How you show up online is going to directly affect your bottom line. With really good lifestyle photography, the imag...
Oct 06, 2020•22 min•Ep. 27
