Most wedding photographers waste money on Facebook and Instagram ads because they don’t have a strategy. They boost a post, hope it goes viral, and wonder why their inbox is quiet.If you’ve ever thrown €20 behind a boosted post and expected bookings… this episode is for you. I’m breaking down the Cold–Warm–Hot Ads Funnel that helped me generate €30K+ in bookings with just €100 in ad spend. Learn how to build real trust, attract the right leads, and stop relying on luck to get clients. This is ho...
Jul 21, 2025•11 min•Ep. 112
Are your Facebook or Instagram ads not getting you bookings? You might be making one of these 5 common mistakes — and they’re costing you thousands. In this episode, I’m breaking down the top ads mistakes wedding photographers make (and how to fix them), based on the same strategy that helped me book over €30,000 in weddings. If you’re ready to stop guessing and start booking dream clients, this one’s for you. Download the free Ads Quick Start Guide or join the 5-Day Ads Challenge:🎯 Free Ads Ch...
Jul 09, 2025•13 min•Ep. 111
Wedding photographers; STOP relying on Reels going viral. There’s a better way to get inquiries.If you’ve been posting consistently on Instagram and still not seeing consistent bookings, this video will change the way you think about marketing forever.In this episode, I walk you through how to set up Instagram Reels ads step by step, using Meta Ads Manager, not the boost button.You’ll learn:✅ The exact Reels I choose to promote (and why)✅ Which campaign objective gets you the best results (and w...
Jun 25, 2025•19 min•Ep. 110
In this episode, I’m breaking down the money mindset that helped me grow my wedding photography business to multiple 6-figures—and why most photographers stay stuck because of their beliefs, not their strategy.If you've ever felt triggered by other photographers' success… this episode is for you.🔥 Learn the real reason you're not booking premium clients🔥 Shift from scarcity to overflow🔥 Master the inner game that creates consistent income→ Join the waitlist for The High-End Click: https://ste...
Mar 28, 2025•28 min•Ep. 163
If you’re a wedding photographer looking to book more weddings, you NEED to watch this video! I’m breaking down my proven $100 Facebook ad strategy that made me over $30,000 in wedding bookings. Learn exactly how I ran a 5-day campaign and targeted engaged couples, plus tips on how to avoid common mistakes photographers make when using ads.If you're tired of relying on Instagram likes and referrals that don't convert, this episode is for you.🎧 What you'll learn:The $5/day strategy that brought ...
Mar 10, 2025•19 min•Ep. 108
Life can change in an instant. One moment, everything is familiar—then suddenly, you’re in the middle of a transition you never saw coming. The truth is, we think we have time… but do we really?In this episode, I’m sharing my personal experience of making a life-changing decision, why fear and uncertainty don’t have to hold you back, and the key lesson that will shift how you approach life and business moving forward.🎙️ Here’s what you’ll take away from this episode:✔️ Why life’s biggest change...
Feb 25, 2025•20 min•Ep. 107
🎧 Struggling with your wedding photography pricing? In this episode, I’m sharing 3 powerful pricing strategies to help you confidently charge what you’re worth, attract high-end clients, and never second-guess your prices again.I’ll also break down:✔️ The biggest pricing mistakes photographers make✔️ How to use demand & supply to increase your rates over time✔️ The secret to positioning your prices so clients say YES!🔥 Want my step-by-step pricing calculator and the exact strategies to boo...
Feb 17, 2025•13 min•Ep. 106
If you're struggling to book high-paying weddings, this episode is for you. Most wedding photographers think they need to lower their prices to book more clients… WRONG. The real problem? Your brand positioning. In this episode, I break down the exact strategy that helped me make $100,000+ last year as a wedding photographer, including: ✅ Why couples choose cheaper photographers (and how to stop this) ✅ The biggest mistakes keeping you stuck in the pricing war ✅ The power of perceived value and ...
Feb 10, 2025•22 min•Ep. 105
Want to make 2025 your biggest year yet on Instagram as a wedding photographer? 🚀 In this episode, I’m breaking down the exact strategy I’m using to grow my brand, book high-end clients, and stand out in a crowded market. If you’re tired of guessing what works and want a clear roadmap, this episode is for you. Tune in now! 🎧 Episodes Mentioned: 3 Easy Instagram Reels Ideas for Wedding Photographers to Increase Visibility → https://youtu.be/RT1pklKg5FY Email Strategy Every Wedding Photographer ...
Feb 03, 2025•40 min•Ep. 104
In this episode, I’m sharing 3 easy Instagram Reels ideas that every wedding photographer can use to increase visibility and attract their dream clients. Whether you’re new to Reels or looking for fresh inspiration, this episode is packed with practical tips you can implement today. 📌 What you’ll learn: The power of behind-the-scenes content. How to turn final photos into irresistible Reels. The secret to leveraging trending templates and audios for maximum reach. 🎧 Listen now and start creati...
Jan 28, 2025•24 min•Ep. 103
If you're a wedding photographer looking to scale your business in 2025, this episode is packed with actionable tips. Learn how to offer content creation services at weddings, build your SEO strategy for long-term growth, and develop a personal brand that attracts high-end clients. In this episode, I’m breaking down my 2025 strategy to grow my wedding photography business: 1️⃣ Launching a new content creation service for wedding days. 2️⃣ Doubling down on SEO and blogging for long-term results. ...
Jan 20, 2025•26 min•Ep. 102
How I Built a 6-Figure Wedding Photography Business by 27. Starting as an assistant photographer, I had no idea I’d one day build a 6-figure wedding photography business. But with a clear vision, strategic investments, and lessons learned along the way, I turned my passion into a thriving career. In this episode, I’m sharing: ✨ How I let money make me more money ✨ The importance of failing forward to find your niche ✨ Why surrounding yourself with the right people can change everything Whether y...
Jan 13, 2025•24 min•Ep. 101
Discover how to elevate your wedding photography business with KT Merry! Learn how to break into the luxury market, attract high-end clients, craft a seamless client experience, and build vendor relationships that boost your brand. Whether you're just starting or looking to grow, this episode is packed with actionable strategies. We discuss: 👉Breaking into the luxury wedding market 👉Pricing strategies and handling “You’re too expensive” 👉Building vendor relationships 👉 Crafting a high-end cl...
Jan 06, 2025•56 min•Ep. 100
Are you struggling to book your dream wedding clients or grow your photography business consistently? You might be making one of these common mistakes without even realizing it. In this episode, I’m breaking down the top 5 pitfalls wedding photographers face and sharing actionable strategies to overcome them. 🎥 What You’ll Learn: Why not defining your niche is holding you back. → The dangers of relying solely on word-of-mouth referrals. → How undervaluing your services can hurt your business. →...
Dec 18, 2024•31 min•Ep. 73
Struggling with ghosted inquiries or awkward sales calls? In this episode of the Steven de Cuba Podcast, I share the email templates and strategies that transformed my wedding photography business. Learn how to create personalized responses, address common objections, and secure more bookings with confidence. Make sure to download the Email Template and Sales Script here: https://stevendecuba.com/script The High-End Click Waitlist: https://stevendecuba.com/high-end
Dec 10, 2024•50 min•Ep. 98
When you hear the name Fallon Carter , luxury, creativity, and impeccable execution come to mind. Fallon, the Founder and Creative Director of Fallon Carter Events, has been named one of the Top Wedding Planners in the World by Harper's Bazaar , Vogue , and BRIDES magazine—and for good reason. Her signature blend of southern hospitality and international luxury has made her a go-to planner for couples seeking unforgettable weddings around the globe. In my latest podcast episode, I had the incred...
Sep 23, 2024•47 min
Wedding Photographers are you tired of undercharging? Let's fix that! Join the Masterclass here: https://stevendecuba.lpages.co/masterclass-6-step-framework-to-building-a-profitable-wedding-photography-business-august-2024
Aug 27, 2024•24 min
Recently someone left a comment on my Instagram page and they said: I always have something like: if you are a succesful photographer now, how do you find the time to coach other photographers? I don't believe that. In this episode, I respond to this comment. Ready to turn your passion for photography into a full-time business? Sign up for the free masterclass here: https://stevendecuba.lpages.co/masterclass-6-step-framework-to-building-a-profitable-wedding-photography-business-august-2024...
Aug 26, 2024•26 min
I’m excited to share the latest episode of our podcast, featuring an incredible conversation with Stiven, a recent graduate of The High-End Click coaching program. If you’re looking for practical strategies to transform your wedding photography business, this episode is one you won’t want to miss! Stiven’s results speak for themselves—he booked 12 weddings at $4K each in just two weeks using the techniques from the program. His Instagram reach is also skyrocketing, significantly boosting his onl...
Aug 15, 2024•29 min
I'm excited to share the latest episode of our podcast, where I sit down with Jiten, a member of The High-End Click coaching program. If you’re looking to transform your wedding photography business, this episode is packed with insights you won’t want to miss! Jiten shares how the program helped him overhaul his entire business—from redesigning his brand to mastering social media. His Instagram engagement has soared, and he’s learned to repurpose content effectively, posting more frequently and ...
Aug 12, 2024•48 min
Meet Garon, one of the members of the High-End Click. In this video, he shared his experience with the program and what he thought about it. Wanna learn more? Check out the program here: https://stevendecuba.lpages.co/waitlist-the-high-end-click/ Wanna connect with Garon? Follow him on Instagram here: https://www.instagram.com/garonphelipa/
Aug 06, 2024•42 min•Ep. 94
In this episode you're going to discover the most crucial factor that will determine the success of your wedding photography business. As the wedding photography market becomes increasingly saturated, it can be daunting to stand out. We'll delve into what a personal brand is and why it's essential for distinguishing yourself in a crowded marketplace. Key Topics Covered: 👉 Understanding Personal Branding: - What a personal brand is and why it's crucial for wedding photographers. - The frustratio...
Jul 25, 2024•29 min
Building a wedding photography business to 6-figures has been a journey of 8 years for me. In this episode, I share my journey with you. From discovering my passion in 2012 to getting featured as one of the top 10 wedding photographers in The Hague, Netherlands in 2018. Currently, I'm traveling the world documenting weddings and make multiple 6-figures within my business. In this episode, I breakdown the biggest lessons that I've learned to take my business to $100K+ and the mindset required to ...
Apr 24, 2024•27 min
I never liked the idea of coming out To me, it felt like I needed to tell an important truth about myself and give someone else the power to either accept me or deny me. It also created a room to let someone make you feel rejected or unloved. I have 3 siblings and I’ve never heard them coming out as heterosexual. I always knew there was something different with me. My youth church group told me it was a sin. My parents made it seem like it shouldn’t be that way. The macho guys in at high school ...
Nov 06, 2023•43 min
Nathalie spoke about her experience with the Offline and Online Mastermind as a family coach that is growing her business online. This one you don't want to miss! Listen now!
Oct 30, 2023•26 min
Franchesca is one of the members of my Offline to Online Mastermind. During this episode, she walks us through her journey joining the Mastermind, launching her first digital offers and making 3x return on investment during the 6-months trajectory.
Oct 30, 2023•51 min
If you're ready to turn your Instagram content into cash, join me on my Masterclass: Content into Cash 2.0 Click here to register right now: https://stevendecuba.plugandpay.nl/checkout/masterclass-content-into-cash-2
Jun 29, 2023•24 min
In this episode, I share with you my biggest manifestation ever! I'm covering everything that happened between 2021 and 2023 in my life, business and relationship... yup – it's a big one. Make sure to send me a dm @stevendecuba on Instagram when you finish the episode, I'd love to connect with you.
Jun 22, 2023•22 min
OMG... can you believe it?! This is by far THE BIGGEST change I've done in the IPB program and is only getting better! Listen to this episode to learn more about it and if you want to join CLICK HERE to secure your spot!
Apr 21, 2023•24 min•Season 2Ep. 87
If you're a business owner and you're trying to grow your followers and makes sales on Instagram, and nothing is really working, this is the episode for you! You might be making one of these mistakes and in this episode I walk you through 5 different things you should do right now to change your Instagram marketing efforts. Watch the free Instagram marketing training here: stevendecuba.com/instagramclass
Mar 21, 2023•21 min•Season 2Ep. 86
